Use Social Media To Separate Yourself From Competitors

Chuck Zimmerman

Scott McKainThe opening general session keynote speaker at the NAMA convention was Scott McKain, pictured here in front of the flames of ???? (you supply the description). The flames actually made for a very cool stage background and conversation topic throughout the event.

Scott is Vice Chairman, Obsidian Enterprises, author of What Customers REALLY Want and a new book: The Collapse of Distinction. I spoke to him just prior to his session and he says that the most important thing today for any business, including agribusiness, is to “distinguish yourself from the competition.” His talk focused on ways to do this.

For one thing, he says, social media provides a good opportunity to do it. He says you “have to do social media in today’s world. The only other option is failure.” He says we need to be in the lead on social media. He also says that creativity is vital and just pick one point or way you can stand out from your competitors and focus on it.

You can listen to my interview with Scott here: nama-09-mckain.mp3

NAMA Photo Album

AgWired coverage of the Agri-Marketing Conference is sponsored by:
Novus and Successful Farming.

Audio, NAMA

#NAMA Social Media Breakout Session

Chuck Zimmerman

NAMA Social Media PresentersThis morning we had a truly awesome session on social media at the NAMA convention. Here’s me and the panel. Yes, we’re shooting video with a Flip, taking a photo with an iPhone, tweeting via iPhone and pounding on a Mac. I like this picture. Some may ask, “What’s wrong with this picture?” I say nothing. We’re just socializing, interacting and engaging. Included in photo are me on the right and panelists: David Coustan, Vice President, Digital, Edelman Digital, Kyle Flaherty, Director of Marketing and Social Media, BreakingPoint Systems, David Brazeal, General Manager, Learfield Data.

There are more photos from the session in the photo album which is being update as I type. During the session we showed a live feed of all #NAMA tweets via Twitter and there were a bunch. Thanks to everyone who participated. I’m not sure if I have the right number but I think there were at least 165 Twitter posts during the hour of our session this morning using the #NAMA hashtag! Pretty awesome. I’m going to go back through them and do some responding later. We had over 100 people in the session and it’s very possible we had that many more “watching” and participating online. It was a great live example of the impact and how you can use these new tools, especially when promoted ahead of time. I’ve been promoting it along with our panelists and others that I’ve noticed in the online discussion.

Thank you to Brownfield for providing our internet access and to Dave Patterson, John Deere Credit, and the whole planning committee and other session sponsors for helping put this together. I hope we get to do it again.

Cindy and I are taking some “down” time with local family and will be off the grid in rural Georgia for a couple days but we’ve got lots more NAMA to post so don’t think you’ve seen all of the NAMA action here on AgWired yet. Until then . . .

NAMA Photo Album

AgWired coverage of the Agri-Marketing Conference is sponsored by:
Novus and Successful Farming.

NAMA

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

    Students Excited About Novus Networking Day

    John Davis

    In just a few hours, I’ll be loading up in a bus that will take a group of college students majoring in the science and agricultural fields, some with their parents and college mentors, to tour three of the most influential agri-businesses in the St. Louis, MO. area: Novus International, Monsanto and Pfizer.

    Novus is sponsoring the Undergraduate Networking Day to give these recipients of the Missouri Colleges Fund scholarships a firsthand look at how these businesses actually work. In addition, the students will learn just how diverse of an employment field agri-business can be.

    waeckerlecachoOne of those who will be touring around the three companies’ facilities will be Carol Waeckerle, a junior majoring in biology at Missouri Baptist University. She is excited to see all of the different fields these companies offer… so she can know where she wants to work when her schooling is done. Waeckerle says it’s not surprising that a city girl like her would be interested in an agricultural job, especially considering the wide variety of employment available.

    “St. Louis has these three large companies involved in agriculture, so that’s kind of one of the areas where biological jobs are present.”

    Waeckerle seems to recognize just how important good science will be, as we try to get more food and fuel out of less and less farmland everyday. She admits it is daunting but believes science is up to the task.

    “We need to learn to use those areas efficiently, so that we can [keep doing] what we’re here doing… [feeding and feuling the world].”

    You can hear my entire conversation with Carol here: CarolWaeckerle1.mp3

    2009 Novus International Undergraduate Networking Day Photo Set

    Novus International

    MO Colleges Fund Helps Scholars in Undergrad Networking Day

    John Davis

    novus-logoSome of the best and brightest undergrad students in science and agriculture have gathered in St. Louis, Mo. for the Novus International Undergraduate Networking Day… a day when the students, their parents and educational sponsors will get to see firsthand how some of the best agri-businesses in the country operate. They’ll tour Novus’ St. Louis facilities, as well as see the operations at Monsanto and Pfizer.

    mocollegesfundThe students are here, in part, because of the scholarships provided by these companies to the Missouri Colleges Fund, Inc… a not-for-profit group of 16 small, private Missouri colleges and universities that work together to acquire resources to help educate students in member private liberal-arts colleges and universities.

    During tonight’s welcome reception with Novus officials and students, I had the chance to sit down with Mike Backer, President of the Missouri Colleges Fund. He told me his job is to go out and raise money from generous companies, such as Novus, so students can get the monetary help they need in their educational pursuits. But he says Novus is giving more than just money… it’s giving an educational experience.

    “Tomorrow will be an opportunity for these students to see the real world… get out of the classroom, come see a laboratory, come ee how a corporation that deals in the area and what really happens.”

    Backer agrees with the evaluation from Novus’ Scott Carter who believes that not only is this good for the companies involved, it’s good for agriculture and science in general.

    “In Missouri, we’re really lacking in science education. So anything we can do to bring awareness to the need for more science education is a good thing… good for Novus, good for the colleges, and good for our economy.”

    Backer adds that we are not just a “Wall Street” society. We’re all… urban and rural… really dependent on agriculture… whether we realize it or not.

    You can hear my entire conversation with Mike here: MikeBacker1.mp3

    2009 Novus International Undergraduate Networking Day Photo Set

    Novus International

    Brownfield Rocks NAMA

    Chuck Zimmerman

    Brownfield Party BandThe NAMA convention is in the home stretch and to unwind a little bit Brownfield came through once again with an awesome party at the Hard Rock Cafe.

    We were entertained by The Party Nation and they were a blast. As usual it was a tight packed crowd of us “old timers” and newcomers to NAMA. But old or new we all share a common passion for the business of agricultural marketing. That doesn’t mean we can’t let our hair down a little though does it?

    NAMA Photo Album

    AgWired coverage of the Agri-Marketing Conference is sponsored by:
    Novus and Successful Farming.

    NAMA

    Novus Hosts Undergrad Networking Day

    John Davis

      There are two spiritual dangers in not owning a farm. One is the danger of supposing that breakfast comes from the grocery, and the other that heat comes from the furnace.
      Aldo Leopold, American ecologist, forester and environmentalist

    Hello, from St. Louis, Mo., where tomorrow I’ll be following around some the best and brightest Missouri students in the fields of agriculture and science during the Novus International Undergraduate Networking Day. All of the students participating are scholarship winners from the Missouri Colleges Fund (more on that later).

    Not only will these students get the chance to tour the agri-business facilities at Novus, they’ll also get to see firsthand some of the workings of a couple of other major players in the agri-business community, Monsanto and Pfizer.

    scottcarterpic1The quote above could easily apply to what Scott Carter, the Market Manager for Novus’s poultry division said to those at tonight’s opening reception before tomorrow’s tour: Less than 5 percent of people know where their food comes from. Scott advised the group of students, parents and sponsors (including several college professors) not to underestimate the reach agriculture has in today’s world and stay open to the variety of opportunities that agri-business holds… even if you don’t come from a purely farming background or education. He says ag needs new ideas on how to solve the world’s challenges of feeding and fueling the ever-growing masses, and those from outside of traditional agriculture can bring in those new ideas.

    During the mingling, professors, students and parents got the chance to buttonhole some of the Novus officials and ask “what kind and level of degree is needed in today’s agri-business environment?” The answer is “depends.” It depends on what the student wants to do. It depends on where the student wants to go. But, it also depends on how curious that student really is. What’s really needed is a passion for agriculture.

    It should be a fascinating day. I’ll try to update you as I can! In the meantime, take a listen to my conversation with Novus’ Scott Carter and his company’s involvement with the Missouri Colleges Fund and the Undergraduate Networking Day: ScottCarter1.mp3

    2009 Novus International Undergraduate Networking Day Photo Set

    Novus International

    ZimmComm Booth Winners

    Chuck Zimmerman

    Chuck and Cindy ZimmermanThe NAMA Connection Point trade show is over for 2009 and ZimmComm had a great time.

    We’ve really enjoyed visiting with so many of our friends and clients who took the time to stop by for some hot tweets and to learn a little more about this phenomenon called Twitter.

    The winners of our drawing are:

    HP Mini Netbook: Zach Tassell, McCormick

    Desktop Cube Speaker for iPod: Amy Wieberg, FCS Financial

    Right now we’re getting ready to go rock at NAMA with Brownfield. There’s lots more to come from this year’s Agri-Marketing Conference so don’t go away.

    NAMA Photo Album

    AgWired coverage of the Agri-Marketing Conference is sponsored by:
    Novus and Successful Farming.

    NAMA

    A Hard Ass To Follow

    Chuck Zimmerman

    Paul HedhageCelebrating in wild abandon at this evening’s student NAMA awards is Paul Redhage, FMC Agricultural Products. He “de-throned” two time Hard Ass award winner, Mike Gustafson.

    I’m not exactly sure how this award is determined. You’ll have to ask the judges. I’m just thinking that I’m glad that trophy will be hanging on Paul’s wall! This award is given to a student competition judge who is very “hard” on the competitors.

    Make sure you congratulate him when you see him.

    NAMA Photo Album

    AgWired coverage of the Agri-Marketing Conference is sponsored by:
    Novus and Successful Farming.

    NAMA

    Gator NAMA Wins Student Marketing Competition

    Chuck Zimmerman

    Gator NAMA WinsGator NAMA showed today that it’s not just the football and basketball teams that can win multiple national championships. Today the University of Florida student NAMA chapter won the marketing competition for the second year in a row!

    How ’bout them Gators? We’ll have more to post about this inspiring victory later including video.

    Way to go team. And congratulations to all the finalists for making it to that elite round.

    Watch Gator NAMA excitement:

    NAMA Photo Album

    AgWired coverage of the Agri-Marketing Conference is sponsored by:
    Novus and Successful Farming.

    NAMA, University