The opening general session keynote speaker at the NAMA convention was Scott McKain, pictured here in front of the flames of ???? (you supply the description). The flames actually made for a very cool stage background and conversation topic throughout the event.
Scott is Vice Chairman, Obsidian Enterprises, author of What Customers REALLY Want and a new book: The Collapse of Distinction. I spoke to him just prior to his session and he says that the most important thing today for any business, including agribusiness, is to “distinguish yourself from the competition.” His talk focused on ways to do this.
For one thing, he says, social media provides a good opportunity to do it. He says you “have to do social media in today’s world. The only other option is failure.” He says we need to be in the lead on social media. He also says that creativity is vital and just pick one point or way you can stand out from your competitors and focus on it.
You can listen to my interview with Scott here: nama-09-mckain.mp3
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This morning we had a truly awesome session on social media at the NAMA convention. Here’s me and the panel. Yes, we’re shooting video with a Flip, taking a photo with an iPhone, tweeting via iPhone and pounding on a Mac. I like this picture. Some may ask, “What’s wrong with this picture?” I say nothing. We’re just socializing, interacting and engaging. Included in photo are me on the right and panelists: David Coustan, Vice President, Digital, Edelman Digital, Kyle Flaherty, Director of Marketing and Social Media, BreakingPoint Systems, David Brazeal, General Manager, Learfield Data.
One of those who will be touring around the three companies’ facilities will be Carol Waeckerle, a junior majoring in biology at Missouri Baptist University. She is excited to see all of the different fields these companies offer… so she can know where she wants to work when her schooling is done. Waeckerle says it’s not surprising that a city girl like her would be interested in an agricultural job, especially considering the wide variety of employment available.
Some of the best and brightest undergrad students in science and agriculture have gathered in St. Louis, Mo. for the Novus International Undergraduate Networking Day… a day when the students, their parents and educational sponsors will get to see firsthand how some of the best agri-businesses in the country operate. They’ll tour Novus’ St. Louis facilities, as well as see the operations at Monsanto and Pfizer.
The students are here, in part, because of the scholarships provided by these companies to the
The NAMA convention is in the home stretch and to unwind a little bit
The quote above could easily apply to what Scott Carter, the Market Manager for Novus’s poultry division said to those at tonight’s opening reception before tomorrow’s tour: Less than 5 percent of people know where their food comes from. Scott advised the group of students, parents and sponsors (including several college professors) not to underestimate the reach agriculture has in today’s world and stay open to the variety of opportunities that agri-business holds… even if you don’t come from a purely farming background or education. He says ag needs new ideas on how to solve the world’s challenges of feeding and fueling the ever-growing masses, and those from outside of traditional agriculture can bring in those new ideas.
The NAMA Connection Point trade show is over for 2009 and ZimmComm had a great time.
Celebrating in wild abandon at this evening’s student NAMA awards is Paul Redhage, FMC Agricultural Products. He “de-throned” two time Hard Ass award winner, Mike Gustafson.
Gator NAMA showed today that it’s not just the football and basketball teams that can win multiple national championships. Today the University of Florida student NAMA chapter won the marketing competition for the second year in a row!