Novus International is celebrating a couple of significant milestones this year, which reminds me of the old ditty “Make new friends, but keep the old, one is silver and the other gold.” The gold would be Santoquin feed preservative which is celebrating 50 years, and the silver is the 25th anniversary of the company’s Chocolate Bayou, TX Alimet feed supplement plant.
I interviewed Novus executive director of global marketing and products Scott Fleetwood at World Pork Expo about their portfolio of both new and older products. “We prefer to call them ‘seasoned products’ instead of ‘older products,” Scott says. “They are still as viable and essential to the producer as they were 25 or 50 years ago.”
“We are moving into different areas, more of functional foods, such as DHA, which is essential for eye, brain and heart health,” said Scott. “We are working with our customers to find ways to include DHA in meat, eggs, milk. We’re trying to help our customers’ customers and help consumers understand what it takes to provide them with affordable, wholesome food.”
Listen to or download my interview with Scott here:
This year being not only my first CMA Music Festival but also my first time In Nashville, I really didn’t know what to expect. I knew there would be country music stars but was unaware of all the other attractions going on downtown. This festival brings in so many companies with booths and prizes that one day really isn’t enough! There is so much to do from watching the flying dog show to watching street performers like the 
One of the great things about the CMA Music Festival is the opportunity to meet stars of the stage. Michael Peterson introduced me to Ricochet. They were in the kickoff parade and will be competing in the New Holland Celebrity Tractor Race on Sunday.
Sharing a booth with New Holland at the CMA Music Festival in Nashville this year is the 
APHA is the second largest horse breed registry in the United States with nearly 100,000 members and Ginger says they are a very exceptional horse. “The color really sets them apart, they’re basically a stock horse with color and each one is unique – no two are alike, they’re like a snowflake,” said Ginger. “They’re very fun to ride and they can do all sorts of things.” 
For the third year in a row I got to sit in the studio with Joe Jobe, National Biodiesel Board (left) and Michael Peterson (right) while they were guests on the 
This evening the CMA Music Festival had a storm issue at the LP Field concert. The second act was Reba McEntire and she was just getting started when they had to clear the field. We got to see Brooks & Dunn and then a couple songs by Reba. It was very disappointing and I’m sure most fans stayed underneath the stands in the hopes that they might restart the program. We decided not to wait and returned to our hotel. It was a nasty storm and we had tornado watch to go with it.
In this week’s program we’re going to hear all about how well the New Holland Celebrity Tractor Race, hosted by Michael Peterson, is working for the company. I sat down with Gene Hemphill, New Holland Public Affairs, and we talked about this project that we’ve been involved with for 4 years now. Gene says he and Michael took the idea to the CMA about a year before the first tractor race and were welcomed to become CMA Music Festival participants. The event has grown to the point that, outside of the evening concerts, it’s now one of the top attended events during the festival.
You’ll hear Gene say that this project has accomplished a lot of things for New Holland as it has developed. Besides just the race event and all the celebrities New Holland is also able to support the FFA, work with Joe Jobe, CEO of the National Biodiesel Board and Chuck Leavell, keyboardist for the Rolling Stones and interact with people who fit the ideal demographics for the company and its products.