Optimistic Outlook for Eradicating PRRS

Cindy Zimmerman

Scott DeePorcine reproductive and respiratory syndrome, better knows as PRRS, costs the U.S. swine industry about $560 million a year, so eradicating that disease could have a significant impact for producers. Dr. Scott Dee with the Swine Disease Eradication Center at the University of Minnesota believes it is possible within 20 years.

“I’m going to be optimistic,” Dr. Dee said at a World Pork Expo press conference on Thursday organized by Boehringer Ingelheim.

Scott DeeHe outlined several PRRS-control strategies that he believes show great promise for eradicating the disease. Among them, air filtration systems to control aerosol transmission of the virus, modified live vaccines used in an infected population to reduce spread of the virus within the herd, and oral fluid diagnostic sampling that he expects to completely replace blood sampling.

Other tools he says will help toward eradicating PRRS are geographical information systems and on-farm risk assessment programs, such as the PADRAP – Production Animal Disease Risk Assessment Program, which he called “a gift” from Boehringer Ingelheim to swine veterinarians.

Listen to Scott talk about why he is optimistic here: wpx09-scott-dee.mp3

Download the audio here: Dr. Scott Dee

I also have an interview of Scott being interviewed by Chad Moyer with KRVN and Mike Murphy with KSUM/KFMC, pictured above, that I will try to get edited and posted later.
* post updated with interview below *

Interview with Dr. Scott Dee: wpx09-dee-interview.mp3

Download the audio here: Dee Interview


World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International and Boehringer Ingelheim
Novus boehringer-ingelheim

Audio, Boehringer Ingelheim, Novus International, Swine, World Pork Expo

PETA Launches Wichita Ad Campaign After Tiller Shooting

Amanda Nolz

It’s certainly no surprise that PETA is once again gaining media attention for their upcoming ad campaign that will soon release hundreds of billboards in L.A. regarding the murder of abortion Dr. George Tiller’s. Trying to appeal to both sides of the fence, PETA has created these billboards to reach both the pro-life and pro-choice groups. What do you think about this media campaign? What kind of statement does it say about PETA as an organization, willing to monopolize on a murder to earn donations from supporters? How should agriculturalists respond to this kind of behavior?

47290185PETA plans to have billboards in the Wichita area that promote vegetarianism, prompted by abortion Dr. George Tiller’s murder. The group hopes that the billboards will help pro-life and pro-choice advocates find common ground in support for animal rights.

“People who are pro-choice shouldn’t choose cruelly produced foods, just as pro-life folks shouldn’t support deadly slaughterhouses,” says PETA Vice President Bruce Friedrich in a press release. “It’s time for everyone to reject violence and live up to their ideals–if you’re truly acting out of a desire to end suffering, start with what you put on your plate.”

The Wichita Eagle reports that PETA’s campaign manager Lindsay Rajt said while the billboards are not yet up, PETA has no plans to cancel the campaign.

To read the entire article, link here.

Advertising

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • New Holland has been honored with five prestigious AE50 Awards by the American Society of Agricultural and Biological Engineers for the most innovative product ideas to enter the market in 2008.
  • Lessing-Flynn Advertising was honored with two “Best of Category” awards at the American Marketing Association’s 4th Annual NOVA Awards. Recognition was for the 60th Anniversary Celebration of Vermeer Corporation and Crow’s Hybrids tradeshow work.
  • Deere & Company announced that its board of directors has elected Samuel R. Allen, 55, president, chief operating officer, and a member of the board of directors effective June 1, and chief executive officer effective August 1.
  • Social media is big and getting bigger, providing marketers with a combination of reach, relationships and relevance. The Interactive Advertising Bureau has released Best Practices that illustrate, inform, and facilitate greater adoption of the medium by defining creative components, data usage, consumer control, and privacy guidelines and by providing social advertising examples.
Zimfo Bytes

PowerIron

Chuck Zimmerman

PowerIronIron is powerful and now Farm Progress Companies have PowerIron.

Farm Progress Companies announces its latest content-driven response to reader information priorities: PowerIron. PowerIron is a well-designed, twice-monthly e-newsletter that covers news and products from the ag equipment and related industries.

“As longtime publishers and industry observers, our aim is to provide our readers with a well-crafted, easy-to-read report on the news, issues and new products in the farm equipment industry,” said Willie Vogt, Farm Progress corporate editorial director. “It is designed to help our readers keep up with the latest new product rollouts and the events attended by members of our experienced and extensive editorial staff.”

PowerIron is the latest innovative news delivery product developed by Farm Progress to support its nationwide subscriber base with useful, targeted and well-crafted information. The e-newsletter is designed to complement the information provided by its state and regional publications and Farm Futures magazine.

You may register for PowerIron on any Farm Progress magazine Web site or go to www.FarmProgress.com.

Media

Novus Goes Platinum

Chuck Zimmerman

Novus Thad SimonsHundreds of people showed up today to tour the new Novus International headquarters in St. Charles, MO. It’s a beautiful facility and I especially liked the “Wellness Center” in which it looked like you could get a massage! That’s taking care of your employees.

It is kind of like Novus day here on AgWired since Cindy and Carly are in Des Moines covering World Pork Expo thanks to Novus. So I attended the ceremony in St. Charles and got to see a number of friends in the industry who were also on hand.

After Missouri Governor Jay Nixon spoke we heard from Novus President and CEO, Thad Simons. He said that the new building was built on the basis of three C’s, collaboration, communication and cost.

The theme for the day was, “Sustainable Culture, Global Vision.” Simons says their vision is, “To help feed the world affordable, wholesome food and achieve a higher quality of life.”

Novus Thad SimonsAfter his remarks, Governor Nixon joined him on stage for the ribbon release and then it was time for more building tours and refreshments.

The Platinum LEED certified headquarters building was the star of today’s show. Energy for the building was purchased with renewable energy credits and it incorporates some interesting elements that include:

* The largest array of solar panels in Missouri (5,000 square feet).
* 10% of the total materials cost came from salvaged materials.
* 30% of the total materials cost came from recycled content. Examples include countertops made from recycled milk jugs and scrap aluminum, fitness room floor made from recycled tires, and carpet containing recycled yarn.
* Under-floor air distribution system; this state-of-the-art system is extremely energy efficient.
* Landscape using Missouri native grasses and plants designed to require no irrigation, equating to thousands of gallons of water saved each year.
* A storm water system that will greatly reduce the environmental impact of runoff and improve water quality to receiving streams and eventually the Missouri River.
* Skylights and floor-to-ceiling windows to maximize the use of natural light.
* Preferred parking for low emitting and fuel efficient vehicles.

You can listen to Thad’s remarks here: novus-simon.mp3

You can also download the remarks here: Thad Simons Remarks (mp3)

Novus Ribbon Release Ceremony Photo Album

Audio, Novus International

Novus Congratulated By Missouri Governor

Chuck Zimmerman

Missouri Governor Jay NixonIf you’ve got one of the only Platinum LEED certified (by the U.S. Green Building Council) buildings in the state of Missouri and even in the nation then you should be congratulated for the accomplishment. That happened today at the official ribbon “release” for the new Novus International global headquarters in St. Charles, MO when Missouri’s Governor Jay Nixon took the stage.

Nixon said, “We’re all proud to have Novus in Missouri. This is exactly the type of company that we want to attract, grow and keep in our state.”

The 90,000 square foot facility consolidates the Global Headquarters and International Research Center into a single facility. In addition to office space, the building includes 10 research laboratories, state-of-the-art employee and customer training center, a fitness center and cafeteria.

You can listen to Governor Nixon’s remarks here: novus-nixon.mp3

You can also download the remarks here: Governor Nixon Remarks (mp3)

I also have a photo album from today’s ceremony: Novus Ribbon Release Ceremony

Audio, Novus International

Bright IDEA from Novus

Cindy Zimmerman

A bright IDEA from Novus International could help both hog producers and the ethanol industry.

Brad LawrenceIDEA stands for “Immobilized Digestive Enzyme Assay” which Dr. Brad Lawrence says helps understand the digestibility of lysine and other amino acids in dried distillers grains (DDGS), the livestock feed by-product of ethanol production. “Distillers is one of the few ingredients that we have that does come from multiple manufacturing facilities with different methods that could impact amino acid digestibility,” Brad says. “We run this laboratory procedure that looks at all the digestibility of all the amino acids which gives us a tool to compare the economic value of distillers from different sources.”

Novus is working on a National Pork Board research project with the National Corn to Ethanol Research Center and the Universities of Illinois and Minnesota to find the best assays for determining amino acid digestibility of distillers grains. The results of that research are expected later this year.

You can listen to my interview with Brad here: wpx09-brad.mp3

Download the audio here: Brad Lawrence with Novus International


World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International
Novus

Audio, Ethanol, Novus International, Pork, World Pork Expo

America’s Pork Producers Do What’s Right

Cindy Zimmerman

We CareThe nation’s pork producers have recommitted themselves to the “We Care” program announced last year at World Pork Expo. The program was developed by the National Pork Producers Council (NPPC) and the National Pork Board (NPB) to help demonstrate that pork producers are committed to caring for their animals, producing safe food, protecting the environment and public health and giving back to the communities in which they live.

Don Butler“Trust is not granted, it must be earned,” said NPPC president Don Butler of North Carolinaduring a press conference at Pork Expo Wednesday. To earn that trust, Don said the industry needs to prove to the public that they abide by ethical principles. “Everyone of us has a part in the overall effort to tell the positive story of pork production in America.” He outlined a five-step action plan for the industry – uphold the ethical principles everyday, obtain PQA Plus certification, register for premises identification, schedule PQA Plus site assessment and encourage TQA certification.

Listen to or download Don’s comments here: Don Butler on We Care

Steve WeaverNearly 31,000 pork producers have already been certified under the PQA Plus program that was announced two years ago. NPB president Steve Weaver of California says they are urging all producers to commit to the program and participate in the “We Care” initiative by December 31, 2010. “Through their participation, producers would abide by the statement of ethical principals, become Pork Quality Assurance Plus certified by June 20, 2010 and achieve PQA plus site status by December 31st,” he said.

Listen to or download Steve’s comments here: Steve Weaver on We Care

In addition, AgStar Financial Services and Tyson Foods pledged new corporate support for the “We Care” program. AgStar Financial donated $50,000 to be used to develop and maintain a new web site dedicated to the “We Care” initiative which will be launched shortly. Tyson Foods donated $10,000 to be used for conducting on-farm assessments and the company will also now require all of its suppliers to become PQA Plus-certified by June of next year.

World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International
Novus

Novus International, Pork, World Pork Expo

Novus Growing to Help Pork Producers

Cindy Zimmerman

Bruce KingSustainability is the buzz word in the livestock industry and Novus International is talking with producers at World Pork Expo about helping them make even more progress in that area.

“Those are the type of producers that we can really help with antibiotic-free solutions and products that help toward sustainable, natural production and at the end of the day it helps them capture more margin at the farm level,” says Bruce King, Director of Biologic Markets at Novus.

Bruce started with Novus in February and he says he is excited about the way the company is growing to serve the needs of all livestock producers and solve the problems that they are facing.

You can listen to my interview with Bruce here: wpx09-bruce.mp3

Download the audio here: Bruce King with Novus International


World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International
Novus

Audio, Novus International, Podcasts, Swine, World Pork Expo

Build Your Facebook Fan Base‏

Amanda Nolz

logo_facebook Do you have a Facebook Page? This is a popular way to connect with fans of your business or cause. Now, Facebook Ads for your Page will now get you even more Fans. You are now able to create ads that will allow users to become a Fan of your Page directly from the ad. Users can also click anywhere on your ad to access your Page. I haven’t tried creating these ads, but it looks pretty simple. Now, the question is whether your readers will appreciate ads on their profiles or not. Have you noticed the growing number of ads on this social networking site? What do you think about these targeted marketing tools?

According to Facebook, there are several benefits of using Ads for Pages including:

1. Without leaving the page they are viewing, users can become a Fan directly from the ad
2. When a user becomes a Fan of your Page from the ad, a story is published in the user’s Wall
3. This story is eligible to show in Highlights- creating free distribution in the social graph
4. Users will see friends who have become a Fan of your Page in their version of the ad – increasing the relevancy of your ad.

Unfortunately, this application is not free. You will never pay more than your max bid per click (CPC). Cost-per-click includes clicks on your title, image, body and clicks on the “Become a Fan” link. It does not include clicks on the friend actions.

To create a Facebook ad for your page, link here. For more information, link here.

Advertising, Social Networking