The Fluidigm System

Chuck Zimmerman

Fluidigm Yong YiThe Fluidigm System starts with their Integrated Fluidic Circuits. The Product Manager who is intimately familiar with the IFC’s is Yong Yi. I spoke with him about this system and he helps explain what the IFC’s do and can do for a client company. In the picture he’s holding one of their chips containing an IFC.

It’s all about miniaturization and therefore efficiency which is particularly important in ag bio since you’re dealing with a tremendous number of samples and wide variety of species and applications. The company manufacturers the chips or IFC’s for their clients. The chips are built on semiconducter technology which uses silicon chips that allow them to be very precise. Yong says they work with a wide variety of clients including seed companies who want to use it for quality control to make sure their farmer customer is getting exactly what is ordered.

The IFC’s have become increasingly complex since they first started production and Yong says that will continue. So the chips will be able to handle increasingly complex functions as time goes on.

You can watch or listen to my interview with Yong below:


Agribusiness, Audio, Biotech, Research, Technology, Video

Jacob Edenfield Joins AdFarm

Chuck Zimmerman

Jacob EdenfieldThere’s a new copywriter at AdFarm. He’s Jacob Edenfield.

Jacob has worked on a range of agricultural and business-to-business brands and markets for companies including Monsanto, Intervet/Schering-Plough, United Soybean Board, National Pork Board, Solutia and SFP in his role as Associate Creative Director with Osborn & Barr Communications. His background also includes deep experience across the spectrum of message-delivery tools, including digital and social media.

In his new role with AdFarm, Jacob will be working with clients across the spectrum of agriculture.  In addition to copywriting, Jacob will be a key contributor to AdFarm Teams for strategic and message development, concept development, and brand and campaign work.

Agencies

Weakened Dollar Could Cause Farm Problems

Amanda Nolz

auburn_university_logo Jim Langcuster at Auburn University recently published an article in the Southeast Farm Press titled, Weakened Dollar Could Cause Farm Problems that highlights some issues farmers could be facing in times of a weakened dollar. Here is an excerpt of the article…

The mighty American greenback has fallen on hard times — so hard, in fact, that countries throughout the world are clamoring for its replacement as the world’s reserve currency. How would farming be affected by the change? One of the effects of the dollar’s replacement by another currency would almost inevitably be a vastly cheaper greenback. If history serves as any measure of the potential effect on agriculture, shouldn’t farmers be dancing for joy? After all, in historical terms, haven’t U.S. farmers traditionally favored cheap money and free trade?

“In terms of farming, economic theory says that devaluation would make our goods cheaper internationally and help us export more,” says James Novak, an Alabama Cooperative Extension System economist and Auburn University professor of agricultural economics.

But as he is the first to point out, the dollar’s loss of reserve status carries with it far more implications than the simple price of farm products. There is also the potentially wider, if not far-reaching effect on the entire U.S. economy to consider, he says.

Markets

Meet US Farm Data

Chuck Zimmerman

ZimmCast 236 - US Farm DataUS Farm Data is the new name of what we knew as GoLeads Farm. The new name goes along with a new commitment to agricultural marketing.

At the Sunbelt Ag Expo I spoke with Chris Sidles, National Accounts, who tells us what the company offers and why they created a new name. To start with he says they’re a full service direct marketing and database management company.

US Farm DataTheir ag database has 2.5 million U.S. farmers and ranchers. They can pull specific farmographic data like number of acres, type of crop and how they own that farm. They also cross reference the farm data with their residential database of 220 million consumers as well as a business database of 14 million of which about 1 million are specific to ag. Clients range from technology to seed to irrigation and includes small business and Fortune 500 companies.

Chris says they help a client understand their customers and figure out ways to increase their footprint and market to new customers. Strategies can include direct mail, telemarketing and email blasts. They are also looking at ways to include new social networking strategies into their campaigns.

I’d like to thank AgWired Sponsor, Fluidigm, for their support of the ZimmCast.

The program ends with some music from Music Alley. It’s a song titled, “Down On The Farm” by The Ellison Bier Band. I hope you enjoy it and thanks for listening.

You can listen to this week’s ZimmCast below.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page.

Agribusiness, Audio, Sunbelt Ag Expo, ZimmCast

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • John Deere has refined the chassis of its popular autonomous vehicle to give the go-anywhere R-Gator an independent suspension and improved ground clearance. The updated R-Gator also boasts a faster top speed, travelling up to 35 mph in manual mode.
  • A new Pfizer Animal Health was unveiled as Pfizer’s acquisition of Wyeth, including its subsidiary Fort Dodge Animal Health, was completed.
  • Bayer CropScience cotton seed brands, FiberMax and Stoneville, claimed the largest share of U.S. cotton acres in 2009, according to the USDA.
  • At the October organizational meeting, MGEX (Exchange) Board of Directors named its 2009-2010 public directors and officers, and assigned committee representatives. To view the full list, click here.
    Zimfo Bytes

    Syngenta Seeds Thinks Like a Farmer

    Cindy Zimmerman

    When Syngenta Seeds considers new products to bring to market, they think like a farmer.

    Syngenta Seeds Bruce Battles“They’re our primary customer at the end of the day and we can have the greatest technologies, the greatest genetics but if we don’t understand their business and the challenges they face, it could all be wasted,” said Agronomy Marketing Manager Bruce Battles at a recent ag media day at Syngenta Seeds new headquarters in Minnetonka, Minn.

    Bruce says they use their seed innovations to meet grower needs and one example is the aphid management system they are preparing to launch in the next year. “In this example, we have taken genetics and taken a trait and put it with the genetics for controlling aphids. But, we’ve also taken our expertise from our seed care group in using a product like Cruiser as a seed treatment to help suppress aphid pressure,” he said.

    Find out more about the Syngenta AMS, launching in 2010, here. Listen to or download my interview with Bruce in the audio player below.

    Sponsored by

    Audio, Seed, Syngenta

    Husker Farmer Tweets Harvest Video

    Chuck Zimmerman

    The Husker Farmer is harvesting some corn in south central Nebraska. “Finally” as he puts it. He is Ryan Weeks and you can find him active on Twitter as @huskerfarm. He’s another farmer using new media tools himself to tell his story and let the public know what farming like in America today. (Still amazes me that while so many of their customers are doing it, lots of ag companies still haven’t jumped in.)

    Of course I found out about Ryan’s activity via his tweet that shows he’s using a BlackBerry and TwitVid.

    My first attempt at a harvest video from the combine with my Blackberry Tour. #harvest #farm #agchat

    Corn, Farming, Video

    Ag Degrees at U of F

    Chuck Zimmerman

    Charlotte EmersonThere are a lot of colleges involved with farm shows all over the country. At Sunbelt Ag Expo I spoke with Charlotte Emerson, Director of Student Development and Recruitment, College of Agriculture and Life Sciences, University of Florida. We’re sitting in their exhibit chatting about my alma mater.

    She says the college has 24 majors and over 50 specializations ranging from agriculture education to animal sciences to family youth and community sciences. They also have a famous soon to be graduate who will be leading the #1 ranked Gator football team tonight, Tim Tebow!

    You can listen to my interview with Charlotte below:

    Sunbelt Ag Expo 2009 Photo Album

    AgWired coverage of Sunbelt Ag Expo is sponsored by Growth Energy.

    Audio, Sunbelt Ag Expo, University

    May the Growth Force Be With You

    Cindy Zimmerman

    growth forceIf you are in agriculture and support ethanol, the Growth Force wants you.

    Growth Force is the individual membership arm of Growth Energy, the ethanol advocacy organization started about this time last year to help fight the attacks on farming and renewable fuels like ethanol.

    “Right now it’s more than 10,000 strong, and growing,” says Growth Energy director of public affairs Christ Thorne. “The purpose is to identify Growth Energy as the coalition of ethanol supporters, whether those supporters be ethanol makers, farmers, or mini-van driving soccer moms who care about a cleaner sky.”

    Membership in the Growth Force is free and includes electronic updates on current agriculture and ethanol policy issues, and a complimentary gift pack. More information is available at growthforce.org.

    Join – and may the Growth Force be with you.

    Ethanol

    Another Sunbelt Under Our Belts

    Chuck Zimmerman

    Sunbelt Ag ExpoThe 2009 Sunbelt Ag Expo was another good one. It’s big enough that there’s just no way to cover it all. You really need three days to check out all the exhibits and field demonstrations.

    Here’s to hoping I’ll be back again next year. I still have a few stories to post and will get them on over the next couple days.

    Don’t forget to check out who was tweeting about this year’s show by searching Twitter for #SAE09.

    Sunbelt Ag Expo 2009 Photo Album

    AgWired coverage of Sunbelt Ag Expo is sponsored by Growth Energy.

    Sunbelt Ag Expo