The New Ag Community

Chuck Zimmerman

Dave KohlOur opening keynote speaker at the NAMA Trends In Agriculture conference is David Kohl, Professor Emeritus, Agricultural Finanace and Small Business Management, Virginia Tech and President, AgriVisions, LLC. His topic is “Defining the New Ag Community.”

David set up his session with a number of facts and figures including the fact that 70% of North American farm ground will change hands by 2025 and that women and minorities will become major decision makers. Then since we’re all agrimarketers he started talking about the move to the digital world. He asked participants how many were involved in social networking and podcasting. Only a couple of hands were raised for podcasting. I think he was surprised by that. Yeah. Let’s go agrimarketers. Get your podcast on!

He offered the 10 C’s of going digital which include: Commitment, Collaboration, Consumers, Customers, Community, Connecting, Competition, Control, Communication and Cost & Capital Return. He offered a parting thought that “success in social media/digital is balance of high tech and high touch.”

I’ll be posting a video interview with David that’s being produced by Paulsen Marketing. I’d like to thank them for sponsoring AgWired coverage of this year’s NAMA Trends In Agriculture Conference once again.

You can listen to my interview with David below.

Combined NAMA Trends In Ag/NAFB Convention Photo Album

Audio, NAMA

NAMA Reaching Out To Members

Chuck Zimmerman

NAMA Board Mtg.The NAMA Trends In Agriculture Conference is underway in KC, MO at the Hyatt. The first order of business was the board meeting. You can see NAMA President-Elect Susie Decker, Farm Progress Companies, leading the group. I got there just as they were wrapping things up.

I actually interviewed Susie with my new SONY PCM-M10 but had a “whoops” and it didn’t record. So I caught board member Beth Burgy, Broadhead+Co, in the hallway and got it right.

Beth and Susie said that the board will be surveying members to find out what other professional organizations they belong to and what their preferred methods of communication are including Twitter, Facebook, etc. The idea is to find new ways to engage members “where they are.” It’s an initiative that will be playing out in the coming year.

You can listen to my interview with Beth below.

Combined NAMA Trends In Ag/NAFB Convention Photo Album

Audio, NAMA

Corn Down and Soybeans Up in New Crop Report

Cindy Zimmerman

USDA lowered its forecast for 2009 corn production and yields in the latest report out today, but increased the soybean estimate.

corn harvestCorn production is forecast at 12.9 billion bushels, down 1 percent from last month but 7 percent higher than 2008. Based on conditions as of November 1, yields are expected to average 162.9 bushels per acre, down 1.3 bushels from October but 9.0 bushels above last year. Despite the drop in yield from October, this yield will be the highest on record if realized. Total production will be second highest on record, only behind 2007. Within the Corn Belt, forecasted yields in Minnesota and Wisconsin increased, while Illinois, Iowa, and Michigan yields decreased.

Soybean production is forecast at a record high 3.32 billion bushels, up 2 percent from the October forecast and up 12 percent from last year. Based on November 1 conditions, yields are expected to average 43.3 bushels per acre, up 0.9 bushel from last month and up 3.6 bushels from 2008. If realized, this will be the highest U.S. yield on record.

The corn harvest continues to lag far behind normal. According to USDA, just 37 percent of the corn had been combined as of Sunday, compared to 82 percent average. Soybeans are doing better with 75 percent harvest compared to 92 percent average.

Analyst Brian Hoops with Midwest Market Solutions told reporters on the Minneapolis Grain Exchange crop call that many farmers are talking about leaving their corn in the field. “There’s a lot of producers in the northern part of the corn belt, North Dakota in particular, that are likely to leave the crop sit throughout the winter because of the concerns about dry down and the cost of drying the corn down manually.”

Farming, USDA

National Pork Board Responds to Jonathan Safran Foer

Amanda Nolz

13-books-eating-animals Last week, I was watching the Ellen DeGeneres Show because I knew she would be interviewing Jonathan Safran Foer, the author of “Eating Animals,” a gruesome attack against animal agriculture and a strong testimony for a vegan lifestyle. Recently, the National Pork Board responded to Foer’s statements, especially when he falsely linked H1N1 to a hog farm in North Carolina. Read on to learn more about this ongoing debate. To read the entire article and watch the video, link to the New York Times.

“This swine flu that’s now an epidemic, they’ve been able to trace it back to a farm in North Carolina,” he said. “A hog farm. Nobody knows this. Nobody talks about it. We’ve been told this lie that it came from Mexico.”

But Liz Wagstrom, a staff veterinarian at the National Pork Board, said the claim that the novel 2009 H1N1 virus originally came from swine farms in North Carolina is “patently false.” Researchers at that time did find an H3N2 flu virus in pigs there, she said, but it had a different genetic architecture than the current H1N1 pandemic virus circulating around the world. And those trying to link the H1N1 to factory farming “are using a scare tactic to try to cast a negative light on modern pork production,” Ms. Wagstrom said.

Pork, Research, Swine

“Environmentally Friendly” Food Myths Debunked

Amanda Nolz

Harvest-Pasture Head into a grocery store these days and consumers are offered aisles upon aisles of food choices. It’s been said that annually, food producers raise enough food to feed 144 people. With this efficiency, consumers can enjoy their favorite foods in abundance. As a result of our food surplus, new food options have become available, and as a result, conventional agriculture is under attack in favor of natural, organic and locally grown options. While I think it’s great and noble that consumers are trying to do better for themselves and the environment, I believe sometimes these food claims can be misleading. Apparently, others agree with me, as well.

In a recent meeting, Jude Capper, Ph.D., assistant professor of dairy sciences at Washington State University, told his audience of animal nutrition specialists that, “as a food industry, we must use a whole-system approach and assess environmental impact per gallon of milk, pound of beef or dozen eggs, not per farm or per acre.” Read on to learn more about his views on 1940’s agriculture verses today’s advanced food production.

As consumers increasingly aim to make environmentally responsible food purchases, they need to base their decision on sound science. However, according to a presenter at the 71st Cornell Nutrition Conference held in Syracuse, N.Y., the ‘intuitively correct’ food choice is often the least environmentally friendly option.

“Consumer demand for milk, meat and eggs is going to increase as the population continues to grow,” Capper says. “Therefore, the vital role of improved productivity and efficiency in reducing environmental impact must be conveyed to government, food retailers and consumers.”

Agribusiness, Technology

One Pass Biomass From AGCO

Chuck Zimmerman

AGCO Biomass One PassAGCO is one of the companies working on a prototype biomass harvest/transport system. At POET’s Project LIBERTY Field Day they demonstrated a pulled behind baler system to harvest corn cobs and stover.

Dean Morrell, Product Marketing Manager for Hay and Forage Harvesting, was on site and talked with me about their system. He says it’s a one pass system which utilizes combine technology and durable large square baler technology. He says the material doesn’t touch the ground and makes for a very clean bale product. They had to do some major customization on the equipment and they have two units out working in the field as part of the development process.

You can listen to my interview with Dean below.

POET Project LIBERTY Field Day Photo Album

Audio, Biofuels, Corn, Equipment, Ethanol, Technology

R&D At Fluidigm

Chuck Zimmerman

Fluidigm Andy MayWhen it comes to research and development at Fluidigm Corporation, one of the key people involved is Andy May. In my interview with him he puts the high level technology Fluidigm develops into easy to understand terms. You’ll find out why this is necessary when we get into the whole DNA sequencing issue and how Fluidigm has pioneered some of the latest mechanisms to work with it. Forward a link to the interview to your favorite R&D’er!

Andy says there are two main products they’ve been developing. One of them is called Slingshot which he says is a very accurate method of measuring concentrations of DNA samples. The other product, which his group is focused on, is called AccessArray which streamlines the preparation of small regions of DNA for sequencing using the current generation of sequencing platforms. He says there has been a huge change in the technology used for DNA sequencing in recent years and people are looking for new ways and improved methods for introducing samples into those instruments. Like the whole Fluidigm System, these products help streamline the work flow and in fact are more production devices than just measurement devices.

The new Fluidigm products have been developed in conjunction with early access clients and several systems have been sold and are now available via general release.

You can watch or listen to my interview with Andy below:

Agribusiness, Audio, Biotech, Research, Technology, Video

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Bayer CropScience officially opened its new Cotton Research and Development Laboratory in Lubbock, Texas.
  • New Holland’s new WORKMASTER tractors bear a trusted name, and the same important qualities that made the original WORKMASTER tractors so popular in the 1960s.
  • A team of researchers led by University of California, Riverside (UCR) Professor of Chemical Engineering Wilfred Chen has constructed for the first time a synthetic cellulosome in yeast, which is much more ethanol-tolerant than the bacteria in which these structures are normally found.
  • Steve Pickle and Eddie Walley have joined SFP as regional account managers, and Jennie Martin has stepped into a newly developed position as event coordinator.
    Zimfo Bytes

    BASF Headline Harvest Report – Purdy, MO

    Cindy Zimmerman

    headline harvest kipAt least some farmers are finished with their harvest.

    BASF sent me to southwest Missouri last week to visit with a couple of farmers in Purdy about their harvest. I told you last week about world famous Kip Cullers’ harvest, today we hear from his neighbor, Curtis Schallert – who also uses Headline fungicide, by the way (no coincidence!).

    Curtis says the wet weather posed some challenges but he got it done. “We got a good start at the end of September,” he told me. “We got finished up about ten days ago with our corn before the last big rain, so compared to most we are very fortunate.”

    He grows wheat, soybeans and corn and uses Headline on most of his acres. “I started with Headline and was satisfied with the results on my wheat and soybeans and in the past few years started using it on corn,” he said. He uses Headline on select acres of his corn and estimates that he gets a 6-7 bushel per acre increase in yield for those acres.

    Here is a YouTube video of my interview with Curtis.

    BASF, Farming, Video

    Get “Mobile Updates” at Trends in Agriculture Conference

    Chuck Zimmerman

    Commodity UpdateCommodity Update is making mobile updates possible from this week’s NAMA Trends In Agriculture Conference. Sign up for yours now.

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