Broadhead + CO has landed the cattle brands business for Boehringer Ingelheim Vetmedica beginning immediately.
Broadhead + Co will provide Boehringer Ingelheim with marketing communications strategy for both dairy and beef industry animal health products, including those newly acquired from Fort Dodge Animal Health, such as Pyramid, Triangle, Cydectin, Today and Tomorrow. These products strengthen the Boehringer Ingelheim biologicals product portfolio and expand product lines into the dairy mastitis market.
AGMasters Conference Report on Global Ag
Here’s another report from the AGMasters Conference blog, this one written by University of Illinois Ag Comm major Alyssa Eade:
Although to many farmers across the Midwest it may seem that agriculture in the US is struggling, Murray Wise, CEO and Chairman of the Westchester Group, is enthusiastic about the future of agriculture. Wise spoke on the future for global agriculture and food production in the year 2010 and beyond, here at the AGMasters Conference. “There is no other country that does it like we do,” said Wise of agriculture in the United States. I had the opportunity to speak with Mr. Wise more about his thoughts on global food production, ethanol and the future of the family farm. You can listen to my interview with Murray below.
Zimfo Bytes
- The Corporation for National and Community Service, USDA and the White House joined together to launch the United We Serve: Feed A Neighbor initiative to help combat hunger this winter. The new initiative raises awareness of hunger issues and equips American with the resources to mobilize against the hunger crisis.
- Agri-Pulse Communications has launched expanded information on the firm’s newly redesigned Web site.
- “Marketing to Farm Businesses” is an intensive three-day course designed for managers responsible for developing and/or implementing marketing programs to farm businesses and/or businesses that sell to farmers. The registration deadline for the Guelph session of Marketing to Farm Businesses is Friday, Dec. 18. This course is scheduled for Jan. 19-22, 2010, at the Delta Hotel in Guelph.
- AGCO announces that Jason Marx has been named vice president, Parts Division, North America for AGCO and Jeff Terlep is the new director of sales with the Parts Division.

Moon Over El Jadida
Here’s the moon over the Atlantic as seen from my hotel room here in El Jadida. Last night we met with the local area USGC representatives and ate a very good Moroccan meal. I’ve never eaten lamb that tasted so good. We learned what a growing market Morocco is for U.S. grain and will be seeing evidence of that in our meetings through the end of the week.
Today we’re going to visit a feedlot operation which is supposed to be a model for the region and was started with assistance from the Grains Council. We’ll also be moving to Casablanca where we’ll be staying for the next couple days. It looks like most of my posting time will be at the hotel during the evenings but I should be active on Twitter during the day.
Book Review – Out at Night
I’m thinking about eating dinner and if I were susceptible to drama then I’d rethink my dinner plans. I just finished reading the novel “Out at Night,” a work of fiction by Susan Arnout Smith, that uses genetically modified organisms (GMO) as its basis for murder and mayhem. Now, I don’t profess to be able to discern between fact and fancy when it comes to GMO crops, but for the most part, it appears that the circumstances in the book are fancy.
So here’s the plot. As the world converges at the largest agricultural convention in Palm Springs, California, a man is murdered and set on fire in a genetically modified soy field that is to be unveiled during the conference. As the story unfolds, there is a crazy environmental organization staging rallies and protests and planning to take down the event during the closing session. But is the murder tied to the environmental organization or is there another factor in play?
Now I must concede that readers of this book will not get unbiased information surrounding GMO crops but much of the circumstances surrounding the plot, for example countries that won’t accept GMO crops, are in fact reality. In addition, Smith doesn’t portray the work of environmentalists in a positive light -she chooses to portray the most left-wing of the bunch. This in and of itself wouldn’t be a problem for agriculture or the environmental movement, but while this is a work of fiction, many readers will take the plot to heart. On the flip side, using the extremes in both industries makes for a more tension-filled plot.
On that note, and being a more educated reader regarding agriculture and the environmental movement than most, the book was a fast-paced thriller and I was entertained from beginning to end. If you can put your personal opions aside on these issues for a few hours, I promise you’ll be entertained.
Optimizing Corn Yields Report from AGMasters
Since the students did such a great job of blogging the AGMasters Conference, I am just going to re-post a few of their posts here, instead of doing it myself. See photos from the conference on the AGMasters Photo Album
This one was written by Megan Ott and Jared Roskamp:
Participants from this year’s AGMasters Conference had the privilege to gain insight on the efforts in genetics and agronomy efforts to increase corn yields. Greg Luce from Pioneer Hybrids provided coming news on improvements in corn production. With a growing population and growing demand of food production, farmers have to realize they need to produce more on what land we already have. This provides a great demand and challenge for producers in agriculture to increase our yields to feed the world.
Luce stated “One of the most important things we can do as producers is to have the right products on the right acres to optimize our yields.” In order to raise optimum yields, producers are at the advantage of having the improved genetic selection for seed corn. With new technology developed including stress tolerant corn, higher populations can be planted as a result of this new development.
With a competitive seed market as we have today, companies are developing diverse products in order to keep up with the growing demand in the agriculture industry. Such genetic diversity is there to select superior hybrids that exhibit drought tolerance, high nitrogen efficiency and even disease and insect resistance.
Listen to or download the interview with Greg Luce below:
Student Bloggers Covering AGMasters Conference
I am working with a number of talented young student bloggers covering the AGMasters Conference at the University of Illinois and they are doing an awesome job of audio interviews and posting on the conference blog.
The bloggers include Crop Science majors Ross Recker (pictured interviewing Emerson Nafzinger) and Jared Roskamp. They have both done great interviews, first time ever! Also working hard are Ag Comm majors Megan Ott and Alyssa Eade. And doing triple duty blogging, tweeting and working the conference is Crop Sci major Caitlin Allen.
Please check out the conference blog and see the great work these young people are doing. They could be working for you someday (or you for them!)
See photos from the conference here on the AGMasters Photo Album
Listen to Ross’ interview with Dr. Nafzinger about the potential for 300 bushel corn here:
Meet The USGC Corn Mission Team
Here is the 2009 U.S. Grains Council Corn Mission team. Ready to rumble in Morocco, Egypt and Jordan. This photo was taken today in Frankfurt airport.
We have arrived at our first Moroccan destination and are getting ready for a meal and initial briefing on our activities. I’ll know more in a little while and will be posting some more pics still this evening.
The team includes the following corn growers and USGC Representative. I started them out with a short interview to learn about their farms and expectations for this trip. You can listen to the interviews and download them from the links below.
Mr. William “Sparky” Crossman: Virginia Corn Board: Interview with Sparky: usgc-corn-sparky-1.mp3 download mp3
Mr. James “Jim” Stuever: Missouri Corn Merchandising Council: Interview with Jim: usgc-corn-jim-1.mp3 download mp3
Mr. Robert “Bob” Timmons: Kansas Corn Commission: Interview with Bob: usgc-corn-bob-1.mp3 download mp3
Darren Armstrong: Corn Growers of North Carolina: Interview with Darren: usgc-corn-darren-1.mp3 download mp3
Jerry Griffith: Kentucky Corn Promotion Council: Interview with Jerry: usgc-corn-jerry-1.mp3 download mp3
Mr. Joseph “Joe” Zenz: Wisconsin Corn Promotion Board: Interview with Joe: usgc-corn-joe-1.mp3 download mp3
Mr. Shannon Schaffer: USGC, Director of Membership: Interview with Shannon: usgc-corn-shannon-1.mp3 download mp3
I have started a photo album for the Morocco portion of our mission which you can find with this link: USGC Corn Mission In Morocco Photo Album
AGMasters Conference Underway
The inaugural AGMasters Conference is underway at the University of Illinois in Champaign-Urbana and there is a good crowd on hand, despite the fact that many farmers around the state are still out harvesting corn. This event is a new format for a conference that has a 60 year history at the university. Once upon a time, it was called “Spray School” – but it has evolved into so much more.
I talked with one of the co-chairs, Mike Gray, an entomologist with the Department of Crop Sciences. Mike says the organizers of the conference decided to move to the beautiful new I Center this year and have it in December instead of January. “Who would have known with this late harvest that we would have some issues surface because of that,” he said.
They also decided to change the format to a general session the first day and a classroom setting with breakouts on the second day. Check out the AGMasters conference blog for full coverage.
Started a Flickr photo album here – and you can listen to or download my interview with Mike below.
NAMA Webinar on Emerging Technologies
It’s time for the next NAMA Webinar. This one will focus on Emerging Technologies and take place this Thursday, December 3 at 1:00 p.m. (Central Time).
Mobile and emerging technologies are making it easier for direct marketers to connect with their customers. But this landscape can be intimidating and confusing if you don’t know how to navigate it.
This session will introduce you to mobile marketing and its ecosystem of players. Learn how to launch a mobile marketing campaign from experts who have done it successfully – and see what other emerging technologies are on the horizon.
Angela Ridpath and Pamela Sandler have helped national brands like Payless ShoeSource, Burger King and Beauty Brands adapt and excel in this era of change. And they can help you, too!
To register for this webinar, please visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=7.