AgWired

“I feel like I’ve made 300 of the best friends I’ve ever had,” said Paul Mobley, author of the new photographic book, “American Farmer” when describing how photographing farmers around America has changed his life. Paul never set out to put together a collection of photos taken of farmers around the world – he happened upon the opportunity when he went up to his cabin to get away from his career as a portrait photographer.

As the story goes…he walks into a cafe one morning for breakfast and sees four farmers gathered around a table having breakfast. One of the men hadn’t shaved for a week and suddenly, he felt compelled to take their photo. Three plus years and 37 states later, the result is a stunning collection of photography and stories that tell the story of the American Farmer.

I had the opportunity to speak with Paul after the closing luncheon during the 2010 NAMA conference. I asked him how this book has changed his life. “I feel like its changed me on so many levels….I walk the earth with so much kindness grace and humility and I got it all from you guys,” he said.

However, what he has enjoyed the most are the people outside of agriculture who have come to embrace the industry since reading his book.

I asked Paul about any future projects and he said that he has been approached by several people who would like to turn “American Farmer” into a documentary and he is also exploring the opportunity for a traveling exhibition. You can order a signed copy of his book at www.paulmobleystudio.com and you can listen to Paul’s interview below.

2010 National Agri-Marketing Conference Photo Album.

AgWired coverage of the 2010 National Agri-Marketing Conference
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I would dare say that Hallmark Cards has the whole branding thing down to a science. To share some insight into their history and issues they face today John Courtney, Consumer Understanding & Insight Manager, Hallmark Cards, Inc. spoke at the National Agri-Marketing Conference. John is pictured left of Matt Coniglio, Fastline, who introduced him.

John says Hallmark is celebrating 100 years of the brand. Some milestones include the move to the name Hallmark in the late 1920’s, the Crown Logo was created about 70 years ago and the tagline, “When you care enough to send the very best” was created about 60 years ago. John says that he started with the company when they were getting started with digital and they have created a number of ways for consumers to utilize their products that most recently includes Hallmark Mobile Cards. They also have an interactive social calendar application on their Facebook page too.

You can listen to my interview with John below.

2010 National Agri-Marketing Conference Photo Album

AgWired coverage of the 2010 National Agri-Marketing Conference
is sponsored by: . They know.

If you’re using email in your marketing plan do you sometimes wonder if it’s still relevant today? How do you tie it in to new forms of digital communications channels. At the National Agri-Marketing Conference Joel Book, ExactTarget, conducted a presentation titled, “E-Mail Marketing: Strategies, Tactics, Results.” I spoke with him prior to his session. This is an important subject for our company since we’re involved in many email campaigns and have watched the mechanisms and services evolve in recent years.

Joel sees email as the “backbone” of the ongoing strategy for keeping customers connected to the brand. He says email performs best when married to other forms of digital communication (mobile, social). It is vital in helping create “brand fans” who will help spread the message.

Joel provides a number of resources marketers can look to for more information about how to best use email as a key component of their strategies.

You can listen to my interview with Joel below.

2010 National Agri-Marketing Conference Photo Album

AgWired coverage of the 2010 National Agri-Marketing Conference
is sponsored by: . They know.