2025 Tech Hub Live

Get Over Your Fear of Social Media

Chuck Zimmerman

David Meerman ScottAre you afraid of social media? Is the leadership in your company afraid of it? Then you need to visit with David Meerman Scott. He’s a recovering VP of Marketing and author of the book World Wide Rave. He is conducting the NAMA Pre-Conference Workshop, “Conquering the Fear of Social Media.” David will also be the keynote speaker at tomorrow’s opening general session. You’ve got to like seeing that he’s a Mac guy too! You can find him on Twitter: @dmscott

I spoke with David before his session and he says that he wants attendees to leave the session realizing that “the companies that aren’t engaged are losing out.” He says this is because people are going on line to search engines and social networks to look for products and recommendations. He also recommends that companies create a social media policy which will help management, legal and employees know what they can and can’t do and that helps create more of a comfort zone.

You can listen to my interview with David below.


2010 National Agri-Marketing Conference Photo Album

AgWired coverage of the 2010 National Agri-Marketing Conference
is sponsored by: Successful Farming. They know.

Audio, Media, NAMA, Social Networking

From America’s Heartland

Chuck Zimmerman

Paul and KennaThe NAMA convention is all about networking, as in meeting with friends. Oh, and there are some awards, workshops and a trade show. Gotta have all that too. But seeing friends is definitely a big part of this annual gathering.

Today the students are all sweating out preliminaries and semi finals in their marketing competition. They look good in their suits even if some are kind of uncomfortable. The pros are getting chapter leadership training followed by the board meeting and then receptions, awards and the Connection Point. Joanna and I already have our booth set up and we’ll be waiting to see you there at 6pm.


2010 National Agri-Marketing Conference Photo Album

AgWired coverage of the 2010 National Agri-Marketing Conference
is sponsored by: Successful Farming. They know.

NAMA

Farewell To 2010 IFAJ Congress

Chuck Zimmerman

I hope all our IFAJ friends, American and others, have a safe trip home. The 2010 Congress concluded last night and I’m sure there will be some more updates on the Congress Blog. It has been great getting to follow along with photos and video clips.

I’ve been seeing a lot of good friends and do miss them. Like other annual events you develop good relationships with people who share a common passion and IFAJ is no different. In fact, since there are often many long bus rides and tours you really get to know people very closely.

So, hopefully the 2010 IFAJ Congress team will be able to look back at their event in a joyful way. It looked like it was really well done and fun.

IFAJ

USDA Deregulates Syngenta Seeds Corn Trait

Cindy Zimmerman

Syngenta Seeds is proud to announce it has received deregulation from USDA for the Agrisure Viptera trait.

The Agrisure Viptera trait will be combined with the Agrisure 3000GT trait stack to form the new Agrisure Viptera 3111 trait stack. The introduction of the Agrisure Viptera 3111 trait stack continues the tradition of the Agrisure Corn Traits system — providing high-performance traits to growers looking for an alternative that delivers maximum productivity.

“U.S. agriculture benefits when growers have access to a broad array of trait choices,” said David Morgan, president at Syngenta Seeds. “With the Agrisure Viptera trait, Syngenta is offering growers a totally new choice for insect control in a breakthrough product. Vip3A, a new mode of action for corn insect control discovered by Syngenta, makes this unprecedented level of control possible and it is a platform on which we will continue to build.”

The Agrisure Viptera 3111 trait stack has demonstrated unsurpassed multi-pest control of 14 yield- and quality-robbing insects. The Agrisure Viptera 3111 trait stack is able to provide the broadest spectrum of above-ground insect control because of Vip3A, the industry‘s first non-Cry (non-crystalline) insect control protein. Vip3A has demonstrated highly effective control of the multi-pest complex, including corn earworm, fall armyworm, Western bean cutworm, black cutworm, dingy cutworm, stalk borer and sugarcane borer, among others.

I interviewed Agrisure Marketing Manager Tracy Mader last fall about the trait prior to the regulatory approval. You can also find out more on the Syngenta Seeds Agrisure traits website.

Corn, Syngenta

Remember Agriculture on Earth Day

Cindy Zimmerman

Tomorrow is the 40th anniversary of Earth Day in the United States. I still remember the very first Earth Day when I was in middle school and it was a very “hippy-ish” sort of deal. Today, everyone is in on the environmental act.

That includes farmers and ranchers – the original environmentalists. As National Corn Growers Association president Darrin Ihnen, a family farmer from South Dakota says, “It only makes sense that growers would work to preserve land, water and air. We need to conserve these resources for the survival of our farms, which most of us have passed from generation to generation.”

According to the U.S. Department of Agriculture, today’s farmers produce 70 percent more corn per pound of nutrients than they did in the 1970s. Farmers are able to use less fertilizer because new high-tech equipment puts fertilizer directly over the plants’ roots instead of spreading it on the whole field, and in-seed technologies are constantly improving corn’s fertilizer-use efficiency.

In celebration of Earth Day, the cattle industry has outlined more than 40 different ways raising cattle can contribute to environmental sustainability. Among the practices cattle producers use to help the environment are maintaining habitats for endangered species, planting trees for windbreaks, planting grasses on highly erodible land, composting cattle manure into fertilizer products, and incorporating ethanol by-products into cattle feed to recycle this resource.

Instead of “abstaining from meat for at least one day to curb carbon emissions from the livestock industry,” as suggested on the “official” Earth Day 2010 website, I hope to enjoy a nice big steak to thank our farmers and ranchers for all they do to help our planet.

Beef, Corn, Environment, Livestock, NCGA

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • John Deere has announced the establishment of John Deere Insurance Company, formed to strengthen its position in crop insurance.
  • In conjunction with World Dairy Expo, the 27th Annual World Forage Analysis Superbowl will award over $20,000 in cash prizes.
  • Dow AgroSciences LLC, and Grupo Papalotla announced that Dow AgroSciences has secured an exclusive license from Papalotla for Brachiaria grass seed hybrids and cultivars sourced from Centro Internacional de Agricultura Tropical (CIAT) between 2001 and 2010 to serve the range and pasture marketplace in multiple Latin American countries.
  • Agrow has opened nominations for the 2010 Agrow Awards. This year’s event will be held on Nov. 2 at London’s Renaissance Chancery Court Hotel.
    Zimfo Bytes

    ZimmComm Tweets You Right

    Chuck Zimmerman

    Can you believe that it was six years ago that the agricultural communications world changed forever when a little new media company was formed by Chuck and Cindy Zimmerman? Things have never been the same since.

    Even we didn’t know that today you’d be following news and information produced by the company via Twitter on your mobile smart phones.

    Well, one thing you can count on is that ZimmComm will Tweet you Right! If you’re attending this year’s National Agri-Marketing Conference please stop and visit and while you’re there get some Twitter tips from the professional ag tweeters and enter our drawing for a cool prize.

    NAMA

    EPA Blog Advocates Vegetarianism

    Cindy Zimmerman

    Who knew that there was an “Official Blog of the U.S. Environmental Protection Agency”? And who would have imagined that a federal agency would allow contributions to it by government employees who want to promote their particular lifestyle or agenda?

    epa blogAn intern at the Office of Children’s Health Protection (whatever that is) who is a “sophomore studying non-profit management at Indiana University” penned a little missive on the EPA blog today titled “Living Without Meat.” The guest blogger talks about how she “never really enjoyed the taste” of meat, and after seeing “a graphic showing of a pig slaughter” in elementary school she stopped “eating pig” and eventually became a “full-on vegetarian.”

    That’s great for her since she doesn’t like the taste of meat or the idea of killing animals. But she then proceeds to give us environmental reasons why no one should eat meat and cites outdated or sketchy sources to back her up. One example, “the British group, VegFarm” (maybe a rock band?) to which she provides no link – and I could not find any in Google searches, although I did find a couple of references to this alleged group. According to our EPA blogger, the authoritative VegFarm says that “a 10-acre piece of land can feed 60 people when used for the production of soybeans, 24 people when used for wheat, 10 people when used for corn, and only a mere 2 people when used for cattle.” She also vaguely cites “a book written by Paul and Anne Ehrlich” – which is probably “The Population Bomb” written in 1968 in which they claimed food production could not keep up with population growth and predicted that “hundreds of millions” of people would starve to death in the 1970’s and 1980’s. Later editions reportedly took out that reference since it never happened.

    The EPA blogger/intern concludes that “the easiest way to lessen the environmental impacts is to become a vegetarian or vegan.” What is most astounding about this is that the EPA has a disclaimer on the blog which says, “The opinions and comments expressed in Greenversations are those of the authors alone and do not reflect an Agency policy, endorsement, or action, and EPA does not verify the accuracy of the contents of the blog.”

    WTF???!!! That’s like a company having a blog and letting any employee (or intern) write whatever they want on it without supervision, even if it might alienate its customers. And this is paid for with OUR TAX DOLLARS!!!! This is just simply WRONG! No disclaimer can correct that. And this from an administration where officials will hardly give you the time of day, much less an interview, without checking to make sure it’s okay with the higher ups.

    Add your comments to the EPA blog post here. And while you’re at it, write your congressman and ask why our tax dollars are being used to fund this.

    Uncategorized

    National Agri-Marketing Conference Underway

    Chuck Zimmerman

    2010 NAMA ConventionThe volcano didn’t keep me away from Kansas City, MO and the 2010 National Agri-Marketing Conference. ZimmComm is on the scene and ready for a relaxing start to all the fun and games of the annual NAMA convention.

    Student marketing competition groups can be seen around the hotel in their college shirts. Professionals that aren’t out golfing are getting registered, setting up Connection Point booths or already starting to network in the lobby. A photo album has been started. It will be added to frequently through the end of the week as the ZimmComm team of Cindy, Joanna Schroeder and myself will be live blogging the event here and on the NAMA Blog.

    2010 National Agri-Marketing Conference Photo Album

    Check up on us frequently and feel free to add your comments and suggestions at any time.

    AgWired coverage of the 2010 National Agri-Marketing Conference
    is sponsored by: Successful Farming. They know.

    NAMA

    Get ready to play R+K Q+A!

    Chuck Zimmerman

    You can play games with Rhea + Kaiser this week and support the NAMA ABEF.

    Look for PLAY R+K Q+A questions during the 2010 Agri-Marketing Conference. Text ABEF plus your answer to 46786 and for every text received, Rhea + Kaiser will make a donation to the Agri-Business Educational Foundation. You don’t even have to be right for your text to count! And you’ll be entered to win an iPod Touch to be awarded (by random draw) during the Connection Point Closing Reception/ABEF Silent Auction on Thursday.

    Rhea + Kaiser Marketing Communications has been committed to the agriculture industry for more than 30 years and is a proud supporter of the 2010 Agri-Marketing Conference. We believe helping prepare tomorrow’s agriculture leaders is one of the most significant contributions we can make to this community.

    Help us support the future of agriculture by playing R+K Q+A. See you in Kansas City!

    For complete R+K Q+A rules, visit rkconnect.com.

    Agencies, NAMA