Froman Joins R+K

Melissa Sandfort

Rhea + Kaiser has named John Froman management supervisor. Froman leads the development and stewardship of marketing communications plans for the Bayer CropScience corn and soybean herbicide brands.

Prior to joining R+K, Froman served as digital and B2B account supervisor at Wunderman, working on the British Petroleum account. Previously, he worked in account management and leadership roles with Fathom Communications, Zimmerman and TBWAChiatDay.

“John brings an inherent strategic approach and diverse experience with both B2B and B2C brands,” said Jeff Walter, group account manager at R+K and overall lead on the Bayer CropScience business. “His background and leadership style make him a great fit for our team and will help us continue to deliver value to Bayer.”

Froman holds a marketing degree from the University of Notre Dame, where he graduated magna cum laude.

Agencies

Corn Fact Book Available

Joanna Schroeder

When you’re eating your dinner, do you ever wonder about the farmers who made your meal possible? Wonder no more. The Corn Fact Book, a publication created by the Corn Farmers Coalition and supported by corn checkoff programs in 14 states, is chock full of interesting nuggets about the technology and innovation that goes into growing our food.

The fact book was originally designed for distribution in Washington, D.C. as part of their active advertising campaign designed to educate policy makers about where our food comes from. It is now available to consumers.

“This publication is full of interesting facts on the technology and innovation that allow us to grow corn for food, feed, and fuel but it also tells the story of who grows corn today,” said Keith Hora, a Washington, Iowa farmer featured in the Corn Fact Book. “It also explains how farmers in the US have become the most productive in the world, and the economic benefits farmers and the general public receive as a result of our efforts. It truly is an American success story.”

Here are some of the cool factoids you’ll read about in the publication. Seven of the largest corn crops in U.S. history have happened over the past seven years, despite challenging weather. Even cooler – these feats were accomplished using less land than the year before.

“We’re more efficient that ever,” said Jon Holzfaster, a Paxton, Neb. grower featured in the Fact Book. “We’re using less fuel and traveling across the land fewer times. We have better genetics to help us optimize yields from existing acres and our use of chemicals has decreased dramatically. In this respect, the good old days are actually happening right now.”

Another cool fact: 90 percent of all U.S. corn is still grown by family farmers.

For those who are interested in the environmental footprint of corn production, 37 percent less land is needed to produce a bushel of corn, soil erosion is down 60 percent and emissions produced in growing and harvesting a bushel of corn has decreased by 30 percent.

You can download a copy of the Corn Fact Book here.

Uncategorized

Cydectin Becomes Wounded Warrior Project Sponsor

Joanna Schroeder

Cydectin, a pour-on cattle dewormer manufactured by Boehringer Ingelheim Vetmedica, has become the first industry sponsor of the Wounded Warrior Project (WWP). The WWP is a nonprofit, founded in 2003, whose mission is to enlist Americans’ aid to help meet the needs of injured service members.

“Our troops give the ultimate sacrifice by serving on the front lines for us each day,” says Mike Randolph, Cydectin brand manager. “One of the most fundamental offerings we give them is our respect and support … and to help them succeed when they return.”

The industry’s first collaborative effort with Wounded Warrior Project, Cydectin’s “Honor Our Troops” program, demonstrates support and gratitude for wounded veterans of today’s wars on behalf of beef and dairy producers.

“It is an honor to partner with Boehringer Ingelheim Vetmedica, and we thank the company for doing its part to support wounded warriors,” said Wounded Warrior Project Executive Director Steve Nardizzi. “This assistance and public awareness will go a long way in helping this generation of veterans heal in mind, body and spirit.”

The WWP assists wounded veterans and their families by providing holistic programs and services to aid their physical rehabilitation and improve their mental health and well-being. The tools provided ultimately empower warriors to thrive and achieve personal professional success.

Beef, Boehringer Ingelheim, Dairy, Video

Book Review – Public Produce

Joanna Schroeder

I came across an interesting little book a few weeks ago called Public Produce, authored by Darrin Nordahl. The book discusses the urban agriculture movement and highlights several programs in both California and Iowa – two states the author has called home (and I have also called home).

The move to public produce has been driven in part by several issues: energy security, food security and the rising cost of food. The author notes how intricately all three of these issues are tied together – higher price of energy means higher price of food.

But what he really focuses on are the future options to grow our food in light of a backlash against production agriculture. “Now, as the twenty-first century is underway, a cresting wave is readying the backlash against large-scale corporate agriculture on fields hundreds–if not thousands–of miles from where we live, against mass-produced, chemically grown produce; against the rising costs of food and the declining health of the American people.”

He then notes that the “buy-local” movement is leading the way for the “slow-food” movement, which Nordahl says seems to be the choice of the future.

One component of the slow-food movement, which is focused on in this book, is that of public produce. This can be in the form of community gardens or even community food growing along public sidewalks. The idea, is that this food is free and gives people of all economic status, especially the poor who have less access to fresh fruit and vegetables, access to fresh foods.

But this is a new way of thinking that many people, especially city governments, are slow to adopt. Most cities don’t allow fruit trees to be grown along a sidewalk due to the clean-up required of fallen fruit (and the litigious nature of our society). And, you have to deal with people who take more than their fair share.

Another option discussed is to create an edible garden (either front or back yard) that incorporates fruit and vegetables into your landscape. The majority of the spoils would go to the homeowner, but he or she would have the option of giving the extra food to their neighbors or members of their community.

While I see the the concept of public produce and edible gardens a good one, I don’t believe that this concept will work well in cold areas (you’d only have public produce in the summer and fall) and, I don’t believe you can grow enough food in your backyard or along the sidewalk in city spaces, to feed the masses. It will take all forms of food production to feed us in the future.

Despite the drawbacks, if you are interested in the concept of public produce and how to start a program in your community, then this book is a good start.

Food

Continuous No-Till

Chuck Zimmerman

The Colonial Soil and Water Conservation District provided significant help to the Conservation Technology Information Center is setting up and putting on the Conservation In Action Tour. Brian Noyes received recognition at our tour dinner. I spoke with him during one of our farm stops.

Brian says the District deals with a lot of diverse issues in their area and works with farmers on how they’re managing their land and resources. He says one of the primary methods the farms we visited are using is continuous no-till. He says that they create a lot of biomass by planting a crop like corn followed by wheat followed by double crop soybeans and in some years even a cover crop. This can add up to 4 crops in two years. Some of the acres we were seeing haven’t been tilled in decades.

Nutrient management is also a major element of the efficient management practices being applied on these farms. He says they’re seeing a trend of cutting back on nitrogen use but still seeing yield increases. The ability to better manage nutrients is helped by the benefits farmers have seen using no-till practices. This is economically and environmentally positive. Brian’s office helps farmers be more “precise.” So speaking of precision, Brian says farmers have been “spoon feeding” their nitrogen for years. Precision ag is playing a key role in the management of this application.

One of the things that Brian says is a challenge is showing how these management practices are benefiting the local watershed. That’s where modeling comes in. But with models politics comes into play. So he says they need to do more measuring and urges people to take models in context.

Brian Noyes Interview

Conservation In Action Tour 2010 Photo Album

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Ag Groups, Audio, Conservation, CTIC, Environment

Helping Manage Storm Water Risk

Chuck Zimmerman

The first stop of the Conservation In Action Tour was Mainland Farm in James City County, VA. Presentations about the farm, the land and the watershed it is a part of were prepared by James Wallace, Colonial Soil and Water Conservation District. I recorded Jame’s presentation.

Our location was adjacent to the James River where you’ll find a lot of diverse agriculture and land use. One of the defining characteristics of the farm we were visiting was the soil type – Pamunkey. The farm has produced a 300+ bushels/acre corn yield in a recent NCGA contest so it’s obviously very good for row crops. James says the farm has been invaded with invasive species. He pointed to the geese out in the field behind him but the bigger invader is local development. Hopefully these new local residents know the value of this farm which has tangible benefits to them. The farm has yields beyond the crops it grows that include its ability to help manage water especially during flood times. It’s like a big “sponge.” That’s a real benefit to nearby home owners. James Wallace Presentation

Conservation In Action Tour 2010 Photo Album

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New USDA Blog

Chuck Zimmerman

USDA BlogUSDA announced a new blog today.

USDA has just launched a newly revamped and refreshed Blog, bringing key enhancements to our previous offering. You will notice a new look and feel, enhanced search capabilities, easier navigation, categorization, and faster access to previous blog posts.

For over a year, USDA has been sharing stories and information on a wide array of topics, from Economic Job Forums and nutrition efforts, to beehives and gardens at USDA facilities. Through an unprecedented collaborative effort behind the scenes at USDA, we’ve been working hard to post blogs about our projects and initiatives, from Agency offices worldwide, and messages from the Secretary and Deputy Secretary. Our goal has always been to feature interesting articles in a more conversational and accessible way that allows for public discussion.

USDA

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • The new Sustainable Beef Resource Center’s (SBRC) mission to provide useful, science-based information to the entire food chain. The SBRC currently is working with third-party experts to create an environmental-impact model and economic analysis of technologies used to help produce wholesome, affordable beef.
  • Farm Journal Television announces the launch of “Corn College TV,” a new, national 30-minute weekly program focusing on agronomics and the skills farmers must develop to grow stronger, healthier and better-yielding crops. The program launches September 1 on the RFD-TV network.
  • The European Commission announced that it has granted import, food, feed and processing approvals for biotechnology maize products jointly developed by Pioneer Hi-Bred and Dow AgroSciences LLC.
  • The first BuyHereford.com online fund-raising auction for the Hereford Research Foundation fetched more than $20,000 to benefit Hereford research projects. Nineteen items were sold and more than 200 total bids were placed throughout the auction.
    Zimfo Bytes

    Conservation Results

    Chuck Zimmerman

    We just got back to the hotel after 12 hours on the road visiting farms on the Conservation In Action Tour. I have quite a few interviews and other stories to tell and will do so over the next several days. I’ll be attending the CTIC board meeting in the morning before heading back to the midwest where my next stop will be Des Moines.

    I thought the best photo to post for you this evening that really says it all when it comes to conservation and the practices that farmers are using to improve the environment while also creating tremendous crop yields was this one. We were walking across a no-till soybean field when we came upon a nest of quail eggs. The locals said the birds are “coming back” so I guess that means something is working.

    So, this evening I’m trying to get all of today’s photos added to the photo album and that’s probably all I’ve got for you. It was a workout getting in and out of the bus at stop after stop in 90+ degrees all day. However, it was fascinating to learn about the management practices being used on these farms and also about the regulatory issues they’re dealing with. We’ll learn a lot more about the Chesapeake Bay Watershed together in coming days.

    Conservation In Action Tour 2010 Photo Album

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    AGROTAIN Presents New Research at AMS

    Cindy Zimmerman

    AGROTAIN was another one of the many companies and organizations at the Ag Media Summit Info Expo last week in St. Paul, talking with those attending about what’s new.

    agrotain john hassellChuck talked with John Hassell, who is Manager for Research and Agronomic Development at AGROTAIN, about some new research they are very excited about – one at the University of Illinois and one at Oregon State University – which help to show how nitrogen can be used more efficiently in different areas of the country.

    Listen to that interview here: John Hassell Interview

    agrotainNutrient use efficiency is one of the topics at at the Conservation Technology Information Center, Conservation In Action Tour going on today in yet another part of the country – Williamsburg, Virginia – and AGROTAIN is one of the sponsors of that event. You will be hearing more about that whenever Chuck gets out of the field and back to a place with internet access so he can share the many interviews and photos he has gotten on the tour, along with a few video clips as well! He has been getting a few tweets and twitpics out today, using the hash tag #CTIC10.

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    Conservation, Fertilizer