Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing.
Dr. Jay Lehr capped off the first day of NAMA’s Trends in Agriculture in Minneapolis. Dr. Lehr, an economist and futurist, talked about the challenges agrimarketers have in communicating agriculture’s story to consumers.
NAMA Trends In Agriculture Via Paulsen Marketing
Once again this year I’m sharing a series of videos from the NAMA Trends in Agriculture conference that have been produced by Paulsen Marketing. Here is the first installment.
The kick-off session got underway with Mark Pearson of Market to Market, talking about “Agriculture in a Globally Local World.” Pearson says the shift in how we’re connected with the rest of the world today is having a significant influence on American agriculture.
DDGS Business Conference Featured On AgriTalk
Just because the sponsor of my coverage here at the Export Exchange 2010 DDGS conference is the Renewable Fuels Association, and just because RFA VP Research, Geoff Cooper (right) was being interviewed, I am posting the often seen and purely voluntary AgriTalk post.
Host Mike Adams and Producer John Herath are also pictured. I’m just saying that it’s a nice gig to get out on the floor about 9am, set up your table, do your show at 10 and then “go home.” Good work if you can get it! It was nice seeing the guys though. Been days.
Novus Spreads the Truth about Eggs
Did you know that October 8 is World Egg Day? This is a very timely event with all the bad publicity this good food has received lately here in the U.S.
Novus International has joined with industry associations on two continents to celebrate this year’s World Egg Day and bring awareness to the affordability and nutritional value of eggs.
According to the World Health Organization, hunger is the single largest threat to public health. As the world’s population soars from 6.8 billion this year to more than 9.2 billion by 2050, agriculture will be faced with the critical issue of feeding a continually rising population. As our population increases, incomes will raise, diets will diversify and the demand for food will increase. Populations will demand a broader portfolio of foods particularly proteins such as poultry meat and eggs. These growth trends will continue for many years and will strain the food chain from field to fork. Novus International, Inc., a global leader in animal health and nutrition, is taking steps to answer this demand through promotion of the most economical source of protein, the egg.
Eggs are one of the most nutritious and economical foods to produce and purchase. They can be used to help fight hunger, malnutrition and starvation. “Our vision at Novus is to help feed the world affordable, wholesome food and achieve a higher quality of life,” said Dr. Giovanni Gasperoni, Executive Vice President, Marketing and Sales, Novus International. “In conjunction with the celebration of World Egg Day, and in support of our corporate vision, we are partnering with the egg industry in Africa and North America to promote the nutritional benefits of eggs. Parents, children, educators and athletic adults need to recognize the importance eggs play in a healthy diet”.
Novus has prepared resource kits for egg industry associations in Africa and North America to utilize through their various distribution channels including schools, clinics and workplaces. The materials in each kit carry the message “I Know the Truth About Eggs” and point to the informational website www.eggtruth.com. Materials include: educational brochures, posters, postcards, t-shirts and a children’s coloring book. Materials have been structured to specifically target parents, children, educators and athletic adults. Read more here from Novus.
Help spread the truth about the “original super food” – at eggtruth.com!
Connecting International Buyers With U.S. Producers
After leaving the NAMA Trends in Agriculture conference I headed on down the agriblogging highway to another conference of importance to U.S. grain producers. This is the Export Exchange 2010 which got off to an official and social start this evening with welcoming remarks from U.S. Grains Council President/CEO Tom Dorr (left) and Renewable Fuels Association President/CEO Bob Dinneen.
The conference is focused on connecting international buyers of DDGS and coarse grains with the U.S. market. I don’t know what the attendance totals are here but we had a full room for the welcoming reception. During the next couple days I’ll have interviews and presentations posted mostly on Domestic Fuel.com from the event.
You can listen to Tom’s opening remarks here: Tom Dorr Remarks
You can listen to Bob’s opening remarks here: Bob Dinneen Remarks
I’m also posting into an online photo album: Export Exchange 2010 Photo Album
Tell Good Stories
Joseph Rueter, Curation Station, talked to the NAMA Trends in Agriculture conference about effective digital brand communities. Actually, our scheduled presenter could not make it and Joseph was called in at the last minute. One of the things he did to prepare included tweeting his followers for their input for what he should tell this group of agrimarketers. How many of you would think to do that? Makes sense though and he got a lot of responses which became part of his presentation. A key element to what he told us was to “tell good stories.” I think you need to listen to my interview to understand what he means by that.
You can listen to my interview with Joseph here: Joseph Rueter Interview
NAMA Trends In Agriculture Photo Album
Reports from the NAMA Trends in Agriculture Conference are brought to you by Quarry Integrated Communications. Quarry helps agri-marketers convert branding into buying. Learn more at Quarry.com.
Key Consumer Trends
The leader for the trends team within the consumer insights strategy group at General Mills is Carol Bagnoli. Carol was part of the Macro Food Trends Panel Discussion at the National Agri-Marketing Trends In Agriculture conference. She looks at consumer trends and how they’re shifting including consumer values, behavior shifts outside of food, food trends, health trends, sustainability and demographic trends. She says a lot of what consumers think is formed by perceptions and sometimes they really can’t provide a sound reason for why they believe something. Right now they seemed to be really focused on health and things like high fructose corn syrup. She says this is a big one for the industry so there continues to be a real need to get good information out on the subject.
You can hear more about her thoughts on consumer trends and what is causing them in my interview with her here: Carol Bagnoli Interview
NAMA Trends In Agriculture Photo Album
Reports from the NAMA Trends in Agriculture Conference are brought to you by Quarry Integrated Communications. Quarry helps agri-marketers convert branding into buying. Learn more at Quarry.com.
Debut of Junior National Beef Ambassador Program
Eight youth participated in the inauguration of the Junior National Beef Ambassador Program in Rapid City, S.D. Funded in part by the beef checkoff, the objective of this new youth program is to promote a stronger interest and clearer understanding of the many aspects of the beef industry, its values and virtues, to youth 12 to 16 years old. While preparing for the contest, students have the opportunity to gain knowledge, advocacy skills and an understanding of the importance of beef advocacy and promotion. (Photo L to R: Nolz, Mairose, Loos)
First prize was awarded to Kaley Nolz, an eighth grader from Mitchell, S.D. Nolz loves to show cattle, play sports and is active in 4-H. Erin Mairose, Kimball, S.D., earned second place. Mairose is a sophomore and lives on a ranch that has been in her family for more than 50 years. She is active in 4-H and plays the viola in the Huron Symphony Orchestra. Third place went to Libbi Loos, a seventh grader from Litchfield, Neb. Loos enjoys training, showing and riding horses. She is active in 4-H where she shows cattle and has started her own beef herd with her first show heifer.
All of these youth are encouraged to participate in the National Beef Ambassador Program’s online advocacy efforts and to continue to grow as beef advocates returning to participate in the Senior division of the National Beef Ambassador Program.
Food Trends
What are the trends in food facing a company like Hy-Vee? We found out at the NAMA Trends In Agriculture conference from Rose Mitchell, Senior VP, Governmental Relations.
Rose says there are four key trends they are looking at that include health, safety, taste and how to cook. She says they listen to their customers to identify these trends and then put plans into action to address them. Listen to her provide some examples in my interview.
You can listen to my interview with Rose here: Rose Mitchell Interview
NAMA Trends In Agriculture Photo Album
Reports from the NAMA Trends in Agriculture Conference are brought to you by Quarry Integrated Communications. Quarry helps agri-marketers convert branding into buying. Learn more at Quarry.com.
NAMA Professional Development Awards of Excellence Winners
This year the National Agri-Marketing Association presented Professional Development Awards of Excellence to four people. Pictured are (l-r) Marvin Kokes, NCBA (Sales), Sue Otten, AGCO (Public Relations), Scott McClure, Brighton Agency (Marketing Communications) and not pictured Elena Lindemann, Land O’Lakes Purina Feed (Product/Species Management).
I spoke with Marvin, Sue and Scott about their award and how the theme for the NAMA Trends In Agriculture conference, “Agriculture In A Globally Local World” relates to their business.
You can listen to my interview with Marvin here: Marvin Kokes Interview
You can listen to my interview with Sue here: Sue Otten Interview
You can listen to my interview with Scott here: Scott McClure Interview
NAMA Trends In Agriculture Photo Album
Reports from the NAMA Trends in Agriculture Conference are brought to you by Quarry Integrated Communications. Quarry helps agri-marketers convert branding into buying. Learn more at Quarry.com.