First Look At Beef Industry Long-Range Plan

Chuck Zimmerman

A draft version of the Beef Industry Long-Range Plan 2011-2013 has been presented here at the Cattle Industry Convention. It will be discussed and refined I’m sure. The hope is that it will be adopted in a final version by the end of this meeting so work can get started on the 3 year plan.

To get an idea of what it has taken to get the plan put together and what’s in it I spoke with Long Range Plan Task Force Member Charlie Mostek, Tyson. Thanks to Rod Smith, Feedstuffs, for snapping a photo while I was doing the interview.

Charlie is one of 23 members on the task force which is made up of a variety of industry organizations. He says that makes it unique. Also making it unique is the fact that it’s a three year plan instead of five as has been done in the past. This effort is an outgrowth of work that had already been done by NCBA, Beef Board and Federation of State Beef Councils.

One of the things that struck me in looking at published notes on the draft is this from the Vision statement, “An industry united around a common goal . . . ” The plan lays out some specific target goals like increasing the value of exports 25% per head. Charlie says that their will be a focus on measurement. So we’ll see what the joint board of directors does on Saturday. You can listen to my interview with Charlie here: Interview With Charlie Mostek


2011 Cattle Industry Convention Photos

See more coverage on BeltwayBeef.org.

Ag Groups, Audio, Beef, NCBA

Let the Cattle Convention Coverage Begin

Cindy Zimmerman

We are here in the Mile High City at last for the 2011 Cattle Industry Convention and NCBA Trade Show. Despite all the weather issues this week, attendance looks to be pretty good for this annual meeting of the National Cattlemen’s Beef Association.

The media room is filled with all the usual suspects and from what we have heard, most everyone who planned to make it here did. Everyone is getting ready for the second general session to start here shortly, with the main attraction being former White House advisor Karl Rove.

Past NAFB president Greg Akagi (WIBW-Kansas Ag Network) had the opportunity to interview Rove yesterday, so here is a little preview of what the cattle industry will be hearing this morning.

Greg Akagi Interviews Karl Rove

Got a couple of photos uploaded this morning, lots more to come!

2011 Cattle Industry Convention Photos

See more coverage on BeltwayBeef.org.

Audio, Cattle Industry Conference, NCBA

Cattle Industry Convention Kicks Off

Cindy Zimmerman

We’re still on our way there, but about 5,000 cattle producers were in Denver for the opening of the 2011 Cattle Industry Convention and NCBA Trade Show on Wednesday, according to Mike Deering with the National Cattlemen’s Beef Association. Mike has been busy live streaming, tweeting (@beltwaybeef), taking photos, posting to beltwaybeef.com and sending out news releases from the event. He tweeted this photo of NCBA president Steve Foglesong at the opening general session.

Foglesong advised the attendees to reflect on 2010 successes but focus on possibilities for 2011.

“Your NCBA didn’t waver to the critics or this administration’s regulatory rollercoaster ride. We buckled down and took them on, which resulted in several wins for U.S. cattlemen. You ladies and gentlemen sat high in the saddle and worked with your NCBA to aggressively defend this industry,” said Foglesong. “The success stories go on and on. As you set forth policy positions this week, I am confident the success stories will continue in 2011. We will go do battle again and again with forces that are aligned against us and our commonsense approach will win again”

Foglesong said the Obama administration’s “regulatory rollercoaster ride” is unprecedented and has the potential to devastate rural America. However, he is hopeful President Obama will carry through with a thorough regulatory review to rein in the Environmental Protection Agency, the Grain Inspection, Packers and Stockyards Administration and other government agencies from regulating farmers and ranchers out of business. Foglesong said NCBA’s pressure on the administration to eliminate burdensome, costly and scientifically unfounded regulations assisted in the President’s decision to conduct the review.

Hopefully, your beef blogging team will be on site in time for the rest of the convention tomorrow.

Cattle Industry Conference, NCBA

Largest-ever Beef Donation in Colorado

Melissa Sandfort

It’s easy to think that in the land of the plenty, everyone has consistent access to high-quality, nourishing foods, like beef. However, according to the USDA, in 2009, more than 50 million Americans were food insecure and did not have consistent access to enough food for an active, healthy lifestyle.

Today, in conjunction with the largest gathering of the nation’s cattlemen and women for their annual meeting in Denver, Greeley-based JBS USA – the world’s largest animal protein processor – and cattle farmers and ranchers from around the country made the largest-ever donation and delivery of 16,000 pounds of beef to Colorado’s Feeding America Food Banks, drawing attention to the very serious issue of food insecurity right here in our own communities.

High-quality and nutritionally efficient foods, such as beef, are important to help meet daily nutritional requirements. One, three-ounce serving of lean beef provides 10 essential nutrients, including protein and B vitamins. Iron and zinc deficiencies are common worldwide and beef is a good source of iron and an excellent source of zinc.

By continuing to innovate and advance what they do, the entire beef industry is able to work together to provide nutritious food to feed a growing population around the world.

Beef

Ag Leader Launches New SMS Mobile Package

Joanna Schroeder

It was a big day in Des Moines yesterday – a major snow storm blew in and thousands of farmers blew in with weather for the 56th Annual Iowa Power Farming Show.  In tandem with the show, Ames, IA based Ag Leader Technology launched some new precision ag products and their team spent a very busy day demonstrating them for hundreds of growers who stopped by their booth. One new product is the updated Mesa Rugged Notepad with the SMS Mobile software package.

The Mesa Rugged Notepad is a handheld device that is larger than a PDA but smaller than a laptop and the perfect size for growers to take out to the field. And it’s durable – it can be rained on or dropped and it will stand up to the wear and tear. It also has a glare-proof screen so even on the sunniest of days, you’ll have no problem reading the screen.

The SMS Mobile software includes several key types of in-field information that can be collected and analyzed including Soil Sampling Mode, Crop Scouting Mode, Coverage Mode, Boundary Mode, and General Logging Mode.

I caught up with Michael Vos, Software Sales Manager for Ag Leader to learn more about the SMS Mobile technology that was launched and how it will improve a grower’s operations. Vos gave me a step-by-step tutorial on how one element, the Soil Sampling Mode, worked. You can watch here in this detailed video. Now don’t worry. Even if you’re new to GPS systems and the software, the Ag Leader team will get you set up, trained and started in no time.

SMS Mobile is available right now through the purchase of a Mesa Rugged Notepad kit or you can purchase the SMS mobile and install it on your own device. To learn more, contact Ag Leader or visit their website.

You can check out Ag Leader during the Iowa Power Farming Show in our flickr photo album.

Ag Leader, Precision Agriculture, Video

Beef Ambassadors Blogging

Chuck Zimmerman

National Beef AmbassadorsIf I can get to Denver in time I hope to meet and interview our National Beef Ambassadors. They’re pictured here with Daren Williams, Masters of Beef Advocacy Program. I took the photo from the Beef Ambassadors Blog, sponsored by ZimmComm New Media! The new ambassadors are starting to post on it. Here’s what Austin Joyce had to say:

Howdy,

My name is Austin Joyce and I am a Freshman Ag Business major from Pearland, Texas and a loud and proud member of the Fightin’ Texas Aggie Class of 2014! I can’t elaborate enough on how honored and excited I am to be a member of the 2011 Beef Ambassador Team! This year holds alot in store for us and I am looking forward to meeting many new people in our industry. This is a once in a lifetime oppurtunity and I am ready for the challenge and excitiement that is to come. I am writing this blog from the 2011 NCBA Cattle Industry Meeting in Denver. If you haven’t had an oppurtunity to attend this event I encourage you to at least once. It is a wonderful convention and a great way to meet people in our industry. Also, if you haven’t already, sign up for the Master of Beef Advocacy Course (MBA). It will give you insight into our industry and allow you to be a better beef advocate!

Thanks and Gig’em,

Austin

Beef, NCBA

Raven Industries Sponsors AgWired iPhone App

Chuck Zimmerman

Raven Industries

ZimmComm is happy to announce Raven Industries as our newest sponsor. Raven is taking a big leap into the support of cutting edge information distribution by becoming our first AgWired iPhone App sponsor! Don’t have the AgWired App on your iPhone yet? Then what are you waiting for? If you’ve already got the AgWired App then make sure you get our latest update when you sync with iTunes next! And for you Android fans, we’re working on that right now and will be announcing availability in the Android Market soon.

Ryan Molitor Raven IndustriesAt the recent AG CONNECT Expo I spoke with Ryan Molitor, Raven Applied Technologies Marketing Supervisor (pictured left). This is the precision ag division of the company. Here’s what Ryan says about their sponsorship.

“As a cutting edge technology provider, we’re very excited to be a part of the AgWired app. News and information is more and more readily available, and we are happy to be part of the leading edge of delivering it.”

I asked him what’s new. He says they recently introduced eight new products. One that he highlights is their Envizio Pro II field computer. It controls all functions of the tractor through one console.

Ryan says all their field computers are internet ready and points to their Slingshot field hub product. This is a product that would get my attention in today’s connected world. Benefits include:

* Wireless RTK correction signals via cellular networks for universal access to sub-inch accuracy
* ZERO line-of-site RTK signal limitations provide uninterrupted operation and convenience
* Real-time communications and data sharing with any computer anywhere ensures better data, better decisions and more productivity in the field
* Seamless data transfer from the field to secure online accounts
* Remote capabilities for changing settings and profiles from distant locations
* Remote live support via high-speed Internet slashes downtime and operator error
* Compatible with both Raven and non-Raven precision ag equipment.

Listen to my interview with Ryan here: Interview With Ryan Molitor

Agribusiness, Apps, Audio, Precision Agriculture

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Michael Steele’s research recently garnered him global recognition as a 2010 global winner of Alltech’s Young Scientist Competition.
  • Download the agenda for the upcoming Annual Meeting of the Illinois Society of Professional Farm Managers and Rural Appraisers, “Today’s Issues: Up Close and Personal”.
  • John Deere announces that, once again, it will partner with the Agriculture Council of America, and other industry partners to sponsor National Ag Day, which will be celebrated Tuesday, March 15, in Washington D.C.
  • Voting began Jan. 31 to select one independent grower member and alternate, and two independent handler members and alternates to serve as directors for the Almond Board of California during the 2011-2012 crop year.
    Zimfo Bytes

    Tillage Practice ZimmPoll Results

    Chuck Zimmerman

    In our latest ZimmPoll we asked about tillage practices with the question, “Which tillage practice do you employ on most of your farming operation.” It looks like No-Till is the winner with 24%, followed by Conventional at 21%, Other at 9% and Strip-Till at 6%.

    ZimmPoll 8

    Our next ZimmPoll is now live and asks the question, “Will commodity prices be higher or lower a year from now??” Let us know and thank you for participating.

    ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

    ZimmPoll

    Agwired Cattle Convention Coverage Delayed

    Cindy Zimmerman

    It looks like the 2011 Cattle Industry Annual Convention & NCBA Trade Show will be officially kicking off on Wednesday without us, although we are still trying to get there.

    I know we are not alone, there are lots of cattlemen and women across the country who are having problems getting to Denver for the big event this week, but it’s still frustrating. Our original flight was scheduled for today (Tuesday) and although we tried to beat the storm by rescheduling for early Monday evening, our flight was canceled after we arrived in Kansas City. We made the drive through freezing rain to and from KC airport safely and re-booked for Wednesday afternoon, wishfully thinking that the worst would be over by then. Apparently, not so much. Our 1:30 pm flight has already been canceled.

    Sooo, we are now re-scheduling on a different airline to try and get in late and still be there for all of Thursday, Friday and Saturday. We can only hope. At this point, however, we will definitely miss the Cattlemen’s College, opening general session and Trade Show Welcome Reception.

    We are determined to make it there yet so that we can still bring coverage to others who may still not be able to get there, so stay tuned!

    NCBA