A popular session at the American Farm Bureau annual meeting yesterday was “Grassroots Engagement with Social Media,” featuring some of the trailblazers in the SM world for agriculture.
Florida Farm Bureau president John Hoblick introduced the session, which was moderated by AFBF’s Mace Thornton (@AFBFMace on Twitter). “I think of social media as being the equivalent of the green revolution of agricultural communications,” said Mace. “It really has been a game-changer.” When Mace asked how many at the session were on Facebook, about three quarters of the several hundred people in the room raised their hands.
On the panel were Dan Toland (@d_toland) with Ohio Farm Bureau, California rancher Jeff Fowle (@jefffowle) who serves as president of the AgChat Foundation, and Minnesota farmer Emily Zweber (@zweberfarms).
Dan started off the conversation with statistics from the latest PEW internet survey. “65 percent of those under 30 years of age have the internet as their number one source for news and information, that’s 52 percent of the world’s population,” he said. Almost half of those aged 30-59 use the internet for their number information source. Dan stressed the need to have conversations rather than lecture the general public about agriculture, and he noted that using the term “non-farmer” is better than the word consumer, since we’re all consumers.
Jeff got specific about different social media vehicles, like Facebook, Twitter, YouTube and blogs. “Facebook is social media on training wheels – it’s a good place to get started,” Jeff said. He encouraged people to get involved with the AgChat Foundation “to help you take those training wheels off.” He says Twitter is the next step after Facebook, but he warned people to make sure they think before they tweet. “Read what you tweet twice before you send,” he advised.
I had to leave the session early to get to the Mike Rowe press conference, so I wasn’t able to record Emily, but you can hear Dan and most of Jeff’s comments here: AFBF Social Media session
My American Farm is a great and personal sounding name. It’s the url for a Pioneer sponsored project that’s conducted by the American Farm Bureau Federation. I spoke with Angela Mayfield (right) about what’s new with the project.
AG CONNECT Expo is modeling itself after the highly successful 
One of the most important parts of the Annual Meeting of the American Farm Bureau Federation is the annual meeting of the voting delegates. These folks got down to business early this morning and will hopefully conclude this afternoon with a new policy book. This is grassroots policy making in action!
When you’re in Georgia at a farm show you know you’re going to be talking peanuts. That’s what I did with Don Koehler, 
An exhibitor at AG CONNECT Expo that you may not expect to see is 
When asked if he would consider being a “spokesperson” for agriculture, Mike “Dirty Jobs” Rowe said, “I don’t think American agriculture needs a spokesman, I think they need an advocate. And the advocates I believe they need are people like me who have shown a long term addiction to chewing and swallowing.”
The organization’s highest honor, the 
The 
Colin Johnson of Iowa was the top winner in this year’s Discussion Meet. The three runners-up are Daniel Martin of Mississippi, Charlee Doom of New York and Loni H. Rikard of South Carolina. Each runner-up received a $6,000 Savings Bond and a STIHL Farm Boss chainsaw, both courtesy of STIHL.
Chris and Jennie Simms of Virginia won the Excellence in Agriculture Award, which recognizes young farmers and ranchers who do not derive the majority of their income from an agricultural operation, but who actively contribute and grow through their involvement in agriculture, their leadership ability and participation in Farm Bureau and other organizations. The three runners-up in the competition are Brian and Dacia Brown of Illinois, Ken and Malissa Schentzel of Minnesota and Shawn and Vanessa Duren of Tennessee, who also received a savings bond and chainsaw from STIHL.