This week’s ZimmCast is with our good friend Mike Deering, Communications Director for the National Cattlemen’s Beef Association. We spent most of last week with Mike at the Cattle Industry Convention and NCBA Trade Show in Denver, but he was too busy to do an interview there so I had to catch up with him over the phone after we got back.
We got to know Mike when he was with the U.S. Grains Council and have been very impressed with his media savvy, especially for such a young guy. He’s not yet 30 years old, but he really “gets it” when it comes to working with media of all types and using social media to communicate with membership and the general public. He is a tireless ball of energy, and along with his communications colleague Mary Geiger they turn out an amazing amount of content for NCBA.
When he went to work for NCBA last May, one of the first things he did was start the Beltway Beef blog for the organization, which has become a brand to identify the cattle organization’s work on behalf of producers.
Mike is also a darn good amateur auctioneer, as we found out at the convention when he worked the mic for the NCBA PAC auction during the second general session. I re-posted the video of him auctioneering below.
Learn more about Mike Deering, Beltway Beef and NCBA’s communications strategy in this ZimmCast: ZimmCast 291 - NCBA Communications
This week’s program ends with some music from Music Alley. It’s called “Cattle Swagger” by Thee Phantom 5ive.
Thanks to our ZimmCast sponsor, Growmark, locally owned, globally strong, for their support.

I think I mentioned recently that I still had some interviews to share from the International Poultry Expo with our long time and much appreciated sponsor, 

Ice, snow and freezing temperatures mean lots of extra work to feed and water cattle and there were lots of producers who were unable to make the trip to Denver last week for the 


Bryce Stremming is one of MID-CO’s Commodity Risk Consultants. “What MID-CO keys on is basis trading within the grain industry and as the market moves up and down, you have different opportunities with the basis on whether it is improving or not,” Bryce told Agwired during a recent interview.
At a recent grower seminar in Chicago,