During the National Farm Machinery Show Farm Industry News presented their 2011 FinOvation Awards at an evening banquet. Our sponsor, New Holland, won in the Tractors, High-horsepower, 4-wd category for their T9 Series Tractors. Seen with their award are Abe Hughes, VP Sales/Marketing, North America (left) and Sean Dorosz, Tractor Marketing Segment Manager.
I spoke with Abe earlier in the day at the New Holland exhibit. He says he has put together a leadership team and plan to rejuvenate the New Holland brand. Abe says there is a lot of buzz at the New Holland booth because of all the new products they’ve introduced recently, many of which are on display here at the show. He says that you should see that New Holland employees are “now speaking with a passion and an energy.” Looking ahead Abe says there is good news but some cautionary notes. On the good news side, commodity prices are up and global food demand is up. On the cautionary side though he says that raw material shortages are showing up. He encourages dealers and farmers to get their orders in as soon as possible
Enjoy his enthusiasm for the brand in our discussion.
You can listen to my interview with Abe here: Abe Hughes Interview
2011 National Farm Machinery Show Photo Album
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I got a birds eye view of the New Holland exhibit at the National Farm Machinery Show. Mike Harvey and I did a video overview of what’s on display from the top of a
Tweeters met at the Farm Journal booth at the National Farm Machinery Show. It was a truly international tweetup! Yours truly was behind the camera and we had participants from Canada as well as the USA!
The 
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It has been a busy day at the National Farm Machinery Show. I’ve been doing interviews all day and adding to the photo collection. So, lots of stories will be forthcoming in the next few days.
Agwired congratulations go out to 