It’s Spring folks and that means it’s about time for farmers to get in the field! And just in time to help them out, Precision Laboratories has a mobile application that will be very helpful. It’s the Mix Tank App which was just recently announced. In this week’s program we’re going to learn more about it and the company.
I spoke with James Reiss, Vice President of the agricultural chemistries business and Daniel Ori, Marketing Specialist. The company is headquartered in Waukegan, Illinois and provides “specialized chemistries applied to plants, seed, soil and water to maximize resource and biological performance potential while stewarding the environment.” It was founded in 1962 and entered the ag industry in 1976.
There are several things about their new mobile application that really help set it apart and I think ultimately will make it successful. To start with, the Mix Tank app provides a service that you can’t find on the web right now and it’s one that is not only needed now but will become increasingly important as time goes on. This unique, needed service, is a really good characteristic of a good app. It seems to be rock solid in performance, at least from my short time using it on an iPod Touch. And finally, it allows you to save custom tank mixes and share them out via email, Twitter and Facebook. As you’ll hear Jim and Dan say, this app has been really well received by not only farmers but retailers and consultants who want to use it as a way to communicate their recommendations to customers!
Learn more about Precision Laboratories in this week’s ZimmCast: ZimmCast 296 - Precision Laboratories
This week’s program ends with some music from Music Alley. It’s called “Spring Break” by masceo.
Thanks to our ZimmCast sponsor, Growmark, locally owned, globally strong, for their support.
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Speaking of very impressive young people making an impact at National Ag Day activities let’s hear from Iowa State University student, TJ Masker. Why? Because he told me that his iPod Touch has the 


The National FFA isn’t the only agricultural youth education organization involved with Ag Day. I visited with several more this week starting with Jessica England, President (left) and Lauren Greaves, First Vice President,
One of the sponsors of Ag Day is
The General Counsel for the
During National Ag Day activities I visited with some big time supporters who are urging other companies and organizations to get involved. I’m going to share their thoughts with you here starting with Barry Nelson,
Also serving on the board of the Agriculture Council of America is Kent Schescke, National FFA. He says that FFA has been involved for years as a sponsor and by having students participate as student advocates. They spent Monday at the 4H Center getting some preparation for visiting with legislators to talk about agriculture. He says that building good leadership skills goes hand in hand with good advocacy skills.
The newest member of the board of the Agriculture Council of America is Colin Woodall, National Cattlemen’s Beef Association (pictured on the right). Colin says there are two things that really prompted NCBA to become involved as a sponsor of Ag Day. One is the ability to use Ag Day as a mechanism to reconnect with the American consumer. The second thing is getting young people involved and Ag Day spends a lot of time getting that done. He says that these things are extremely important. Like Barry and Kent, he encourages more companies and organizations to get involved.