It’s hard to believe but true. The AgChat Foundation is one year old today. And that means we’ve been AgChatting for two years! I remember when I’d ask someone if they had heard of or participated in AgChat. Most didn’t and I had to explain a “Twitter Conversation.” Now it’s getting harder to find someone who doesn’t know what it is. So read the release and learn how farmers are mastering the art of social media.
Americans may have noticed a new social media trend this past year: more Facebook posts from the farm, more tweets from the tractor and more blogs from the back forty.
The timing of this social media “stampede” couldn’t be better, says Jeff Fowle, president of the AgChat Foundation. Celebrating its one-year anniversary today, the AgChat Foundation is a 100-percent volunteer organization formed to empower farmers and ranchers to effectively tell their stories using social media. He says in one 2010 study1 conducted by the Hartman Group, 59 percent of consumers purchasing local said they wanted a “connection to the farmer.”
In just 12 months, AgChat Foundation has successfully inspired farmers to add tweets and posts to their daily chores. It even earned a coveted spot on the 2011 SXSW® Interactive Festival program, last month, presenting alongside the country’s brightest in emerging technology.
Yet, its greatest achievements, Fowle says, are the hundreds of farmers it has inspired to “agvocate” for agriculture, and the thousands of consumer conversations it has spurred.
“Increasingly, urbanites are tuning in to the rural lifestyle and talking directly to the folks raising their food,” says the fourth-generation rancher with more than 33,000 Twitter followers, and author of Common Sense Agriculture’s Blog. “Our job is to step up farmers’ social media skills and help them find their authentic voice.”
It’s up to the farmers what stories or information they share: “Some opt for human-interest farm life stories, while others have tackled tough topics, such as animal welfare. We’re working with farmers young and old, representing organic and conventional farms of all sizes. It’s a diverse bunch with ranging levels of skills and stories. What they all have in common is a desire to connect with their urban counterparts.”
Read the full release and find “Five Ways to Follow a Farmer.” (Word Doc)
The AgChat Foundation invites consumers to learn more about agriculture and food production by joining the live #AgChat Twitter conversation each Tuesday at 8 p.m. EST.
By a vote of 87-12, the U.S. Senate voted Tuesday to repeal the idiotic health care reform provision that would have required businesses to file a 1099 form with the IRS any time they spend more than $600 a year with another business, sending it to President Obama to sign. 
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