AgWired

Boehringer Ingelheim (BI) decided to mix it up a bit this year during their 2011 Swine Health Seminar held in Phoenix, Arizona this past week and one of the focal points was emerging markets for pork producers. The BI team brought Nick Giordano, Vice President and Council, International Affairs for the National Pork Producers Council (NPPC) to give the nearly 300 attendees an update on where the next big markets for pork will be.

Giordano said there are four markets that are commonly referred to as emerging markets and they are known as the BRIC markets: Brazil, Russia, India and China.

Giordano said that while Brazil is a competitor, the U.S. is well-stacked to compete, in part because U.S. pork producers offer the lowest-cost, safest pork in the world. He also noted that as you look at the growing middle class in the world, approximately 9 billion people by 2045, most of the economic growth will be outside the United States, and people will be switching to meat-based diets.

“No question Brazil will continue to be a competitor,” said Giordano. “You can look at the U.S. and Brazil as really being the supermarkets to the world.”

There will be significant growth in Russia in large part due to the down payment the U.S. received in 2004 on Russia’s succession to the World Trade Organization (WTO). Giordano said there will be continued opportunity but not in the same league as China.

While India has a history of vegetarianism in the country, the younger generation is becoming more open to eating meat. India is expected to surpass China as most populated country in the world. Giordano said the U.S. can’t currently ship to India but NPPC is working on overcoming these barriers and opening the market.

Giordano said of the BRIC markets, there is no question that the greatest opportunity is in China. The cost of production is double ours and pork very important part of their diet. In fact, China is the biggest pork consuming market in the world but imports only 2 percent of their meat. “If we got just one quarter of one percent of additional Chinese consumption it would generate over 3,300 direct new jobs in the pork industry, create exports of over $250 million and add over $3 to the value of each live hog market in the US,” said Giordano.

Other areas of growth for the pork industry include those countries included in the Trans-Pacific Partnership (TPP) including Vietnam.

You can learn more about emerging markets for pork as well as the role NPPC has played in the Mexican trucking dispute that drastically reduced US imports to Mexico in my full interview with Nick here. Nick Giordano Discusses Emerging Markets for Pork Industry

Check out the 2011 BIVI Swine Health Seminar Photo Album.

Just a few days ago, Boehringer Ingelheim (BI) hosted its 2011 Swine Health Seminar in Phoenix. Before the first session began, I had a chance to speak with Tyler Holck, Director of Swine Technical Services. to learn about some of the trends that are happening in the swine industry.

“The industry continues to consolidate. So with all the different issues related with costs and profitability, the environment, and welfare, we’re seeing it’s getting focused in fewer and fewer hands,” said Holck. “So one of the big issues we deal with is that the customer base actually shrinks while the pig base is actually growing. So another challenge that is related to one of our big issues is profitability. They’re looking at us to give them good answers with regard to animal health.”

Holck said that BI wants to be available for all its customers so as they grow, they want to be able to provide more technical services.  That means they are making sure they’re providing the services most valuable to them while still being available to their entire customer base.

To meet these goals, they have tremendously grown their team – more than triple in nearly 4 years. This is on the technical side of the business, so Holck said its provided a lot of opportunity to focus on the disease side like PRRS but also in supporting new products like their FLEX line that includes CircoFLEX®, Ingelvac MycoFLEX® and Ingelvac® PRRS MLV.

In addition, it has made his team more responsive and able to do more long-term projects. They do a lot of field trials and customer projects such as diagnostic investigations with their customers in a timely manner that helps them make good decisions. The results have not only been closer working relationship with these customers but also more information for the industry as whole.

The 2011 Swine Health Seminar is not the only time BI hosts events of this type. Holck said they often hosts seminars in conjunction with major meetings and they are continuously striving to bring to market products and information that will benefit the industry.

You can learn more about BI on their website and also in my full interview with Tyler here. Tyler Holck Discusses Trends in Swine Industry

Check out the 2011 BIVI Swine Health Seminar Photo Album.