More Power to You at Iowa Power Show

Cindy Zimmerman January 29, 2013

With more than a century of history, the Iowa Power Farming Show has become the third largest farm show in the United States, according to show director Tom Junge.

“We have over 300,000 square foot of exhibit space and about 750 exhibitors,” Junge said. “One thing we take pride in is we have all ag displays. We have three different floors of big equipment and three floors more of smaller equipment.”

Last year the show attracted some 22,000 farmers from Iowa and several other surrounding states and Junge says it takes quite a bit of snow to keep them away. “Over half our attendance now is coming from at least two hours out,” he said.

Junge says Ag Leader Technology is a major sponsor of the show. “We wanted to work with a company that is progressive and precision is very crucial to farming,” he said.

Listen to my interview with Tom here: Interview with Tom Junge

2013 Iowa Power Farming Show Photo Album

See more coverage of the Iowa Power Farming Show on PrecisionPays.com.

Ag Leader, Agribusiness, Audio, Equipment, Events, Iowa Power Show, Precision Agriculture, Technology, Tractor

AG CONNECT Expo Keynote by James C. Borel

Chuck Zimmerman January 29, 2013

The keynote address at the welcome session of the 2013 AG CONNECT Expo was provided by James C. Borel, Executive Vice President, Dupont.

The focus of his remarks was on the need to feed a growing population. He says that at Dupont their approach to global food security rests on four key principals. They include “Science is universal but solutions have to be local; collaboration is what really unlocks the answers that science can provide; science has to become local wisdom, know how has to be brought to the people and the places that need it most and solutions to feed a growing population have to be sustainable in the truest sense of the word, not only environmentally but also economically and socially.”

You can listen to or download keynote address from James here: Welcome Session Keynote from James C. Borel

2013 AG CONNECT Expo Photo Album

Agribusiness, Audio, Food

Claas Celebrating 100 Years at AG CONNECT Expo

Chuck Zimmerman January 29, 2013

The welcoming session and Celebration of Agriculture Reception of the 2013 AG CONNECT Expo has taken place and it was a packed house. Giving welcoming comments and emceeing the session was Rob Kolb, Vice President, Global Business Development, GEA Farm Technologies.

Rob’s first task was to introduce our first speaker, Dr. Theo Frye, Marketing and Strategy, Spokesman of the Executive Board; Forage Harvest, Claas.

Dr. Frye says of AG CONNECT Expo, “It’s the right format, the right time of the year, the right location and the right people.” Claas is celebrating 100 years owned by the third generation of the same family that started it.

You can listen to or download welcome remarks and comments from Dr. Theo Frye here: Welcome Session Comments from Dr. Theo Frye

2013 AG CONNECT Expo Photo Album

Agribusiness, Audio, Equipment

The Global Perspective at Novus

Jamie Johansen January 29, 2013

The trade show is currently in full swing at the International Production & Processing Expo here in Atlanta.

Right as you walk in you can’t help but notice Novus International. I stopped by and had the opportunity to talk with Jim Gerardot, Executive Director of Global Marketing, about how they bring local solutions into their global marketplace.

“It’s a great point especially in the nutritional business. Local solutions are just critical. Local ingredients that are going into the feed, the way the animal is raised in India vs. the U.S., is really a local approach that you have to use when managing customer needs. And we try and do that by actually taking those learnings and aggregating them globally so we can really take the products forward in other markets by learning from those local activities. We try to identify the things a global producer may have in common so we can leverage that in our research into new products.”

Jim also shared how Novus has utilized their 3 Pillars of Solutions, Service and Sustainability into their global presence. They recently launched regional specific products to meet global market needs like SPORULIN in North America and AVIMATRIX in Europe.

Check out my complete interview with Jim here: Interview with Jim Gerardot

International Production & Processing Expo Photo Album

Audio, Events, IPPE, Novus International, Poultry

Koch Agronomic Services Has Scientific Integrity

Chuck Zimmerman January 29, 2013

Koch Agronomic Services is on display here at AG CONNECT Expo. I visited with Greg Schwab, Director of Agronomy (seen on AgriTalk), to learn what he’s talking to farmer attendees about.

Greg says the company has grown tremendously in the last two years with multiple acquisitions to add to their product lineup. One of the key issues he’s talking to attendees about is nitrogen management. He’s also talking about the company commitment to “scientific integrity.” He says that they’ve been working with university researchers around the country to make sure the products they develop bring real value to producers that will help their bottom line.

You can listen to my interview with Greg here: Interview with Greg Schwab

2013 AG CONNECT Expo Photo Album

Agribusiness, Audio, Fertilizer

AG CONNECT Expo is Bigger and Better

Chuck Zimmerman January 29, 2013

AG CONNECT Expo is off to the races in Kansas City, MO. Show Director Sara Truesdale Mooney was on the show floor early as a guest on AgriTalk, seen here with host Mike Adams. AgriTalk was broadcasting live from the Koch Agronomic Services exhibit this morning.

Sara says there are over 30 co-located events taking place here this week. That’s a lot of extra activity that id drawing people to the convention center. There are almost 400 exhibitors this year with over 30% more exhibit space. There is also a record number of educational sessions taking place here as well.

You can listen to my interview with Sara here: Interview with Sara Truesdale Mooney

Please feel free to download and share my interviews and photos. You can find my photos in the 2013 AG CONNECT Expo Photo Album.

Agribusiness, Equipment

New Hire & Promotion for Harvest PR & Marketing

Talia Goes January 29, 2013

Harvest PR & Marketing, Inc., is pleased to announce the recent addition of industry veteran Eric Davis as account director, and the promotion of Adriane Marten to digital and social media manager.

As account director for Harvest, Davis will be instrumental in managing key food and agriculture accounts, guiding strategy and developing new business for the agency. His food category experience includes product launch, education, policy and advocacy campaigns for organizations, such as National Cooperative Grocers Association, the Institute for Agriculture and Trade Policy’s Food and Society Fellows, Organic Valley and Organic Trade Association.

Harvest also promoted Adriane Marten from account coordinator to digital and social media manager. Since joining the agency in February 2012, Marten has spearheaded numerous digital and social campaigns for food and farm clientele, including U.S. Apple Association, National Watermelon Promotion Board, Farm Journal Foundation and Willamette Egg Farms.

In her new role, Marten will continue to focus on enhancing and integrating strategic content across multi channels to support key communications objectives.

Agencies, Agribusiness, Public Relations

Becker in New Position with GROWMARK

Chuck Zimmerman January 29, 2013

Congratulations to Cassie Becker who is moving into the Publications and Media Relations Specialist position at GROWMARK effective February 1, 2013.

In her role, Cassie will serve as the primary journalist/photographer/videographer and managing editor of the GROWMARK Spirit and Growing Forward. Additionally, she will be responsible for creating and producing various publications, multi-media, and institutional materials and developing and implementing public, member, and media relations activities.

Cassie joined GROWMARK in 2011 as a Public Relations Associate. Prior to that, she served as an Intern for the Corporate Communications department. Cassie has her Bachelor of Science degree in Agricultural Communications from the University of Illinois.

Agribusiness, GROWMARK

NAMA Regional Best of Awards Banquets

Chuck Zimmerman January 29, 2013

I wish I could attend all the National Agri-Marketing Association regional Best of NAMA Awards banquets. It’s just another great time to network with professionals in the industry.

Last night I had the opportunity to attend the Region II awards banquet in Kansas City, MO, conveniently scheduled prior to the start of the AG CONNECT EXPO. In the top photo you’ll see banquet emcee Tom Steever, Brownfield Ag News; Jennifer Saylor, J.L. Farmakis and Chair of the Region II Awards banquet and Paul Redhage, FMC, NAMA President. I visited with Jennifer before the event got underway.

Jennifer says that “It’s kind of a well oiled machine,” with the NAMA office staff doing a lot of work but then so do the committee members who plan and hold meetings to make sure this is a special event for the winners. Jennifer says that attendance was the largest ever for a Region II event.

There were a lot of awards handed out during the event with committee member Jeff Moore (left) working with Paul Redhage to hand them out. Congrats to all the winners from all the regions.

You can listen to my interview with Jennifer here: Interview with Jennifer Saylor

Invites to the regional awards banquets are:

Region I
Region II
Region III
Region IV

Ag Groups, Audio, NAMA

Novus Luncheon Addresses Consumer Trends at IPPE

Jamie Johansen January 28, 2013

The International Poultry, Feed & Meat Expo’s have joined forces this year to bring you the International Production & Processing Expo.

The trade show doesn’t open until tomorrow, but for poultry scientists from around the world, events like the Novus Luncheon brought a new-found insight into the changing world of the food industry.

As attendees enjoyed lunch, Andy Vance, Staff Editor for Feedstuffs, was introduced with the statistic that 1 out of 5 consumers call knowing where their food comes from equals a status symbol. Andy continued to discuss how we impact consumer trends.

“This is a huge change in terms of the perception that consumers have about what really is their priority when they go to the grocery store. I got to credit USFRA for doing the research behind that data. And what they found back in November, was that about 21% of consumers say food knowledge is a status symbol. An even high percentage of New Yorkers, almost 50%, said that food knowledge is a status symbol. Well, what does that mean? It means that instead of a Rolex or a Lexus, if you’re a foodie, that’s sexy, for lack of a better word. Consumers want to know more about their food. We have known that for a few years in agriculture, but I think this evolution of it just being something that people are interested in or a passing fade, to actually becoming a status symbol is a bigger issue. It’s something we can’t take for granted, consumers are going to forget.”

Andy went on to share that this trend in consumers demand is something substancial and something the food industry needs to remove from the back burner. Consumers and farmers have more in common than what we all realize and we must all be honest with each other about who we are.

Check out my complete interview with Andy here: Interview with Andy Vance

International Production & Processing Expo Photo Album

Agribusiness, Audio, Events, Food, IPPE, Novus International, Poultry

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