An Alltech Marketing Forum

Chuck Zimmerman

ZimmCast 396We’re all about marketing here on AgWired. That’s why “The Marketing Forum, Branding at its Best” session at the 2013 Alltech International Symposium caught my eye. This session dealt with subjects like transparency, different cultures and protecting the brand.

Dairy CarrieOne of the presenters was Carrie Chestnut Mess, known to the world on Twitter as @DairyCarrie. Carrie is also a committee member for this year’s Agvocacy 2.0 Conference. I visited with her during the Symposium to learn what she learned and what she tried to communicate to the people attending her session.

One of the things she learned from her fellow panel members was the value and importance to American companies of the Latino market, something she had not really though of. Another was the idea that in large part most people involved in agribusiness are not good marketers, hence a lot of the image problems we’re having today. I think you’ll enjoy hearing her ideas and observations.

Listen to my conversation with Carrie in this week’s program here: Changes in Marketing

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

Agribusiness, Alltech, Audio, ZimmCast

New Ag Chem Company Launched

Cindy Zimmerman

A new agriculture and chemical company has been formed to produce and market a next generation of urease inhibitor.

ecoagroEco Agro Resources was launched on May 1, with its patent-pending flagship product, N-Yield.

David McKnight, CEO states “Eco Agro Resources is made up of 30 team members with over 100 years of agriculture and chemical experience. We have multiple lab and manufacturing locations with a home base in High Point, NC. Our current chemical sales are projected to top $50 million USD annually, while our global presence and patent pending technologies continue to expand.”

Ray Perkins President of Sales says, “Our flagship product, N-YieldTM is an environmentally friendly nitrogen inhibitor solution that is used to treat urea and UAN based fertilizers to improve the retention of nitrogen content in soil. N-YieldTM can be used to coat either urea granules or can be mixed with ammonium nitrate (UAN) solutions and offers several advantages over the current brands available.”

Eco Agro ResourcesTM offers a strategic limited distribution business model as well as co-branding opportunities. We are a previous active ingredient supplier to leading urease inhibitor brands.

Agribusiness, Fertilizer

Kentucky Night Interviews

Maggie Seiler

Last night at Kentucky night, I had the opportunity to catch up with a few of this year’s symposium attendees and ask them why they chose to come.

alltech-symposium-13-5The first person I caught up with was Clark Springfield division manager with O.H. Kruse Grain and Milling. Springfield is attending the Agribusiness Summit at symposium. The summit is a discussion opportunity for agriculture business people to talk about issues they have witnessed and how to solve them. Springfield said, “It sends me home ready to tackle problems in my own company.”

Listen to the full interview with Springfield here: Springfield's Remarks

alltech-symposium-13-6Ryan Goodman is an agricultural blogger for agricultureproud.com and Master’s student at the University of Tennessee. He came to symposium to learn more about research being done in his area of interest, which is nutrition.

Goodman said he enjoys getting to “interact with a lot of the folks in a similar field across the country and across the world.”

Listen to the full interview with Goodman here: Goodman's Remarks

alltech-symposium-13-7Dr. Pearse Lyons hosts the Alltech International Symposium as the founder and owner of Alltech. He sees symposium as an opportunity to come together as an industry to learn from one another.
Lyons said, “It’s a regeneration. It’s a recharging of the batteries. It’s realizing lots of people have the same challenges you do.”

Listen to the full interview with Lyons here: Lyons's Remarks

2013 Alltech International Symposium Photo Album

Agribusiness, Alltech

Alltech Kentucky Night

Chuck Zimmerman

Alltech Kentucky NightA highlight of the Alltech International Symposium is the Kentucky Night dinner at the Kentucky Horse Park in the Alltech Arena. After a busy day of conducting business and attending sessions we get casual and relaxed with good food and good friends. There’s also a band and dancing. You can see it in our photos!

We’re now on day two of this year’s Symposium. Maggie has just learned how to edit audio files and will be posting several interviews she did during Kentucky Night. We’ll be attending a number of breakout sessions today and will have lots more to share.

2013 Alltech International Symposium Photo Album

Agribusiness, Alltech

Learn About New Holland for Cattlemen

Talia Goes

BeefUSAlogoWant to learn more about New Holland products and services available to cattlemen? The National Cattlemen’s Beef Association (NCBA) is partnering with New Holland to answer producer questions about everything from field equipment, to maintenance, to quality haymaking.

Tune in as NCBA’s Cattlemen to Cattlemen goes LIVE from Denver, Colo., on Tues., May 21, at 8:30 p.m. Eastern on RFD-TV. This special live episode will allow viewers to call in and speak directly with New Holland representatives about a variety of topics.

The program will be broadcast again on RFD-TV Wed., May 22, at 10:30 a.m. Eastern and Sat., May 25, at 9 a.m. Eastern. In addition, all episodes of NCBA’s Cattlemen to Cattlemen are available on the program’s website. The show is also on Facebook and can be followed on Twitter.

Agribusiness, Beef, NCBA, New Holland, Social Media

Alltech Symposium Press Conference

Chuck Zimmerman

Alltech Sympsium Press ConferenceAlltech held a press conference this morning at the 2013 Alltech International Symposium. Behind the microphones are (l-r), Dr. Mark Lyons, VP, Corporate Affairs, Alltech, CHIN; Dr. Pearse Lyons, Founder/President; Dr. Eugenia Wang, Gheens Foundation Inc. Chair in Aging Research, University of Louisville, USA/CHIN and Dr. Karl Dawson, Director of Worldwide Research. The session was moderated by Aidan Connelly, Alltech VP, Corporate Accounts. There are lots of questions about Dr. Wang’s research and Alltech’s growth now and in the future and more, including the rise of craft beers.

You can listen or download the press conference here: Alltech Symposium Press Conference

2013 Alltech International Symposium Photo Album

Agribusiness, Alltech, Audio

The Story Behind GLIMPSE

Maggie Seiler

alltech-symposium-13-4Dr. Mark Lyons explained the meaning of GLIMPSE, this year’s Alltech Symposium theme. The idea came from an article written by Aidan J. Connolly, Vice President of Corporate Accounts for Alltech, and Kate Phillips-Conolly that was published in the International Food and Agribusiness Management Review. You can read the full version of the report here (PDF). The article pinpointed seven challenges that agribusiness faces.

They are:
G – Government
L – Losses in the food and ingredient supply chain
I – Infrastructure (trains, trucks, ports, cold storage, supermarkets ect.)
M – Markets
P – Politics and Policies
S – Science and Innovation
E – Environment

Listen to Alltech’s description of their theme from today’s press conference here: Meaning of Glimpse

2013 Alltech International Symposium Photo Album

Agribusiness, Alltech, Audio

2013 Alltech Medel of Excellence Awarded

Maggie Seiler

alltech-symposium-2013-2 Dr. Eugenia Wang was the 2013 recipient of the Alltech Medal of Excellence. The photo shows Dr. Pearse Lyons presenting Dr. Wang with the award. Dr. Wang is a professor in the Department of Biochemistry and Molecular Biology at the University of Louisville. Her focus is microRNA and its affects on human and animal genomes. Her speech in the opening session offered a glimpse into the future of the field of genetics. Dr. Wang said, “My dream is that by 2020, we may be able to have $2 answers to know our risk factors.”

You can listen to Dr. Wang’s speech here: Dr.Wang's Remarks

2013 Alltech International Symposium Photo Album

Agribusiness, Alltech

A Glimpse at Ruling the World

Chuck Zimmerman

Ronan Tynan Alltech SymposiumThe opening plenary session of the 2013 Alltech International Symposium concluded with a very rousing version of “If I Ruled The World.” It was performed by Ronan Tynan and Dr. Everett McCorvey. The song follows the closing remarks from Dr. Pearse Lyons when he told us “Let’s go out and rule our particular part of the world.”

You can listen to Ronan Tynan and Dr. McCorvey perform: Ronan Tynan & Dr. McCorvey Perform

2013 Alltech International Symposium Photo Album

Agribusiness, Alltech, Audio

Dr. Lyons Provides Glimpse of Future

Chuck Zimmerman

Dr. Pearse LyonsToday we heard several glimpses of the future. The big one here at the Alltech International Symposium was given by Dr. Pearse Lyons, Founder, Alltech. As he always does he challenged us. At the beginning of his speech Dr. Lyons played the God Made a Farmer, Dodge Ram Trucks Super Bowl commercial. That phrase became a key part of his message to our audience. Dr. Lyons was introduced by another Dr. Lyons, Dr. Mark Lyons, his son.

You can listen to Dr. Lyons talk about his glimpse of the future here: Dr. Lyons Welcome Speech

2013 Alltech International Symposium Photo Album

Agribusiness, Alltech, Audio