Third Tech Hub LIVE Spotlights Innovative Companies
The third annual Tech Hub LIVE is set to open its doors next week and bring together the largest gathering yet of ag tech practitioners, thought leaders, and innovative solution providers, with some of the industry’s leading companies on display.
Tech Hub LIVE offers an unparalleled opportunity for ag retailers, distributors, consultants, manufacturers, and other stakeholders in the ag supply chain to discover the latest advancements in decision-making and analytics software, with an exhibit hall featuring over 75 booths and meeting rooms. With over 88 speakers, including 19 tech talks, 19 fireside chats, 17 roundtable discussion groups, and 10 breakout sessions, participants will be equipped with the knowledge and tools needed to turn new technology opportunities into practical business advantages on the farm.
More industry partners, sponsors, and exhibitors have come together this year to make Tech Hub LIVE possible, as those from previous years have returned. Among this year’s event partners are Education Partner Ever.Ag; Sustainability Partner Indigo Ag; and Networking Partner Proagrica, as well as Destination Sponsor Greater Des Moines Partnership.
Click here for a complete list of exhibitors.
Scott Cogdill, Director of Business Development at Proagrica, talks about why they are helping to sponsor Tech Hub LIVE again.
2023 Tech Hub LIVE partner preview with Scott Cogdill, Proagrica (8:23)
The IFAJ Flag has been passed to Switzerland
The International Federation of Agricultural Journalists has several traditions. One is at the end of the annual Congress when the IFAJ Flag is passed on to a representative of the country guild that will be hosting next year’s Congress. In this case the flag is being passed to Switzerland. Representing is Markus Rediger, past president of IFAJ and in Switzerland and Lena Johansson, current IFAJ president. You can listen to their remarks here:
2023 IFAJ Congress passing the flag (3:27)
Here are details for next year’s IFAJ Congress Switzerland. Interlaken, August 14-18, 2024
Welcome to Switzerland. We invite you to the IFAJ Congress in Switzerland, where we will talk about the high expectations of society and take a look behind the scenes of Swiss agriculture. The congress will take place in Interlaken in the Bernese Oberland. An impressive landscape and a diverse agriculture awaits you.
Speaking of flags, another IFAJ tradition. At every annual congress, IFAJ has the tradition of putting up the flags of each member country, either at the Delegate Assembly or during the closing banquet (or both!). It is an impressive sight to see all 40+ flags hung around the room and is an inspiration for the internationalism that IFAJ stands for. You can see them displayed around the room in the photo album.
Thank you to Alltech for making it possible for me to attend this year’s IFAJ Congress.
Click here for the IFAJ Congress 2023 Photo Album.
Animal Ag News 7/17
Alltech Continues Support of IFAJ Young Leaders
Patrick Charlton, Vice President of Europe for Alltech, says he really enjoys being part of the program, which includes for the participants a special Boot Camp prior to the congress for leadership and skills training and fellowship. “It’s an inspiring opportunity to see how many young, smart, up and coming journalists there are around the world,” said Charlton. “We always have a huge number who enter from Africa and it’s fantastic to see their involvement.”
This year the group also had the opportunity to attend the Alltech ONE Calgary event, which followed IFAJ. “When we were first talking about putting the ONE on the road, the dates were fixed for this one to tie into the IFAJ meeting so we could build the two in together,” Charlton said. “It was absolutely the right thing for us to do.”
Learn more about Alltech and the IFAJ Young Leaders program in this interview.
ONE Calgary interview with Patrick Charlton, Alltech (6:44)
Industry Ag News 7/14
Third Tech Hub LIVE Ready for Action
Organizers of the third annual Tech Hub LIVE Conference and Expo, July 24-26 in Des Moines, are expecting it to be the best one yet. 
“This will be the biggest Tech Hub LIVE,” said conference program chair Lara Sowinski, CropLife Media. “Our sponsors, exhibitors, attendees, all the numbers are exceeding what we’ve had previously.” The event debuted in Des Moines in 2021 and was held in Indianapolis last year.
Sowinski says they are very excited about this year’s program which includes and improves upon many of the features of the first two events, including Fireside Chats showcasing top retailers and industry leaders, and 10-minute Tech Talks to learn more about the technologies and solutions developed to improve operations.
She is especially pleased with this year’s keynote speaker Dr. Alyssa Whitcraft, Executive Director of NASA Acres and the immediate-past Deputy Director of NASA Harvest, and about the first meeting of the recently formed Women in Ag Tech on July 24 starting at 2:00 pm.
More information and registration can be found on the Tech Hub LIVE Conference and Expo website.
Learn more about what’s in store in this interview.
Tech Hub LIVE preview with Lara Sowinski, CropLife Media 10:58
BLUE Homogeneous Granular Fertilizer Introduced
Timac Agro USA and Rainbow Plant Food have collaborated to bring a new generation of fertilizer efficiency tools to the agricultural market.
“BLUE is a new fertilizer efficiency tool harnessing the innovation and technology of Timac Agro USA and elevating the high-quality precision nutrients and micronutrients offered by Rainbow Plant Food so that ultimately growers can realize higher profitability and higher performance with a layer of protection to help be more environmentally sensitive,” explains Michael Pisciotta, Timac Agro USA Director of Agronomy, Southern US.
BLUE fertilizer products are comprised of superior homogeneous granular technology and a mixture of natural substances that benefit agronomic production. They work to maximize peak performance from the soil to the plant and can be used as a singular source for all necessary nutrients, or as part of a blend to reap the benefits of enhanced fertilizer efficiency across every acre. BLUE grade products can be used in a variety of field situations such as pre-plant, bedded fertilizer, and top-dress. 
Pisciotta says BLUE offers significant environmental benefits as well. “BLUE is a tool for service to not only growers but to the environment. Farmers have to be environmentalists at their heart because ultimately if we don’t preserve the soil and the land we’re not going to be able to farm the next generation,” he said.
Learn more in this interview with Piscotta:
Interview with Michael Pisciotta, Timac Agro USA 11:04
Watch the video below to learn more about BLUE:
Find additional media assets here: bluefertilizer.ag/media
Precision Ag News 7/12
ZeaKal and Nutrien Partner for Soybean Supply Chain
ZeaKal today announced a collaboration with ag retailer Nutrien Ag Solutions to support commercialization of ZeaKal’s PhotoSeed™ trait technology for U.S. soybean growers, with the goal of creating higher value, more diversified and sustainable global soybean supply chain.
The PhotoSeed™ technology increases photosynthetic capacity and the enhanced carbon capture in soybeans results in improved oil and protein without compromising field yields benefiting every participant on the soybean supply chain, including farmers, soybean processors, food companies and ultimately the consumer.
“There is no question, the world needs a better soybean and the collaboration with Nutrien Ag Solutions brings us one step closer to that reality,” said Han Chen, ZeaKal CEO and Co-Founder. “Nutrien Ag Solutions is a critical piece of the puzzle for ZeaKal, growers and our other collaborators in fully realizing the potential of PhotoSeed. Together, we can accelerate and increase the depth of our product offering with flexible and customized agronomic solutions that protect the yield potential and value created through our genetics.”
Today’s announcement completes the loop of ZeaKal’s “NewType” agriculture model, bringing multiple supply chain collaborators together for a strategic collaboration that connects genetics in the field to the entire soybean value chain. 
In 2021, ZeaKal signed a partnership agreement with Gro Alliance, one of North America’s largest independent soy and corn contract seed producers, ensuring locally produced seed that improves seed costs for growers. And in 2022 ZeaKal entered into a multi-year collaborative agreement with Perdue AgriBusiness, agreeing to purchase future PhotoSeed soybean harvest from growers. Last month, ZeaKal signed a licensing agreement with the Missouri Soybean Merchandising Council (MSMC) to combine ZeaKal’s PhotoSeed™ photosynthetic capabilities with MSMC’s patented high-oleic SOYLEIC® soybean.
For Nutrien Ag Solutions, this collaboration exemplifies their commitment to offer growers more diversity in their soybean production practices and new income streams not tied solely to yield. Under the terms of the collaboration, Nutrien Ag Solutions will release ZeaKal-branded soybean seeds to U.S. growers in time for the 2024 growing season.
Learn more about this exciting new venture in this interview with ZeaKal CEO and Co-Founder Han Chen.
Interview with Han Chen, ZeaKal (12:33)



