Selling Value in a Competitive World

Chuck Zimmerman

Jay Kelley AdayanaHow do you sell value in a competitive world? That’s the question that Jay Kelley, Adayana, answered for attendees at the O.H. Kruse Grand Opportunities event today. I visited with him and Kevin Hamilton, also with Adayana, during our lunch break to get some of their thoughts on this subject.

One of the things Jay suggests is listening to your customers and to ask them questions. That seems like good advice. It’s about finding what differentiates yourself from your competitors. Kevin says Adayana creates custom training programs for clients like O.H. Kruse and in fact they started out asking questions before creating the presentation here today.

You can listen to my interview with Jay and Kevin here: Interview with Jay Kelley & Kevin Hamilton

2013 O.H. Kruse Photo Album

Agribusiness, Audio, O.H. Kruse

Templeton Feed & Grain Rolls w/Changes

Chuck Zimmerman

Tom JerminOne of the many dealers attending today’s O.H. Kruse Grand Opportunities event is Tom Jermin, Templeton Feed & Grain. He’s seen here speaking with Clint Cummings, O.H. Kruse, in the buying showcase.

Templeton Feed & Grain is a real family success story. We’re up to the fourth generation working in the company if you count Tom’s grandson who is only ten years old but comes into the business to help with tickets and change! It’s a great story and I hope you’ll enjoy our conversation.

When it comes to the relationship with O.H. Kruse, Tom says “It’s a really good relationship with everyone pulling together.” One of the areas that has contributed a lot to Tom’s business is the pet food produced by O.H. Kruse in their state of the art facility. He even keeps a poster of the plant in his store above the Kruse dog food to point out exactly where it comes from. He’s seen a lot of changes in the feed industry over the years and he’s no fan of government regulation!

You can listen to my interview with Tom here: Interview with Tom Jermin

2013 O.H. Kruse Photo Album

Agribusiness, Audio, Feed, O.H. Kruse

Optimizing Equine Feeding Programs

Chuck Zimmerman

Dr. Amy GillEquine feed is constantly improving and Dr. Amy Gill is leading the way. She is one of the presenters at the O.H. Kruse Grand Opportunities event. She’s an equine nutritionist who works between Lexington, KY and Boynton Beach, FL depending on the season. Amy is working with O.H. Kruse on some cutting edge equine feed formulations and was here to talk about them with the feed dealers attending today. She wants people to better understand how to optimize feeding programs and what the contemporary concepts are in feeding horses.

You can listen to my interview with Amy here: Interview with Dr. Amy Gill

2013 O.H. Kruse Photo Album

Agribusiness, Audio, Horses, O.H. Kruse

TATT Global Farmer Roundtable Visits Kemin Industries

Leah Guffey

tatt-13-keminKemin Industries Worldwide hosted the 2013 Truth About Trade and Technology (TATT) Global Farmer Roundtable just ahead of the start of the World Food Prize in Des Moines today.  Kemin is changing the world by taking their molecular technology and using it in different products around the world.  You probably don’t even know that you’ve even consumed one of their products.

tatt-13-rwR.W. and Mary Nelson started the company in 1961 with a mere $10,000 investment. Today the company has nearly 2,000 employees with revenues exceeding $500 million.  They have operations in more the 90 countries and about 200 patents.  

I sat down with R.W. after he spoke to the group to learn more about this fascinating company. Interview with Kemin Industries founder R.W. Nelson

Lots more to come this week from the TATT Global Farmer Roundtable and World Food Prize Borlaug Dialogues. We’ll have two photo albums – one just for TATT GFR and one for WFP.

2013 TATT Global Farmer Roundtable photos

Audio, Biotech, Farming, Technology, World Food Prize

Time for a Root Beer Float

Chuck Zimmerman

A&W Root Beer FloatThe Root Beer Float Mobile is set up at the O.H. Kruse Grand Opportunities event. I actually had an orange soda float. Maybe I’ll do root beer later.

The eye catching orange truck is a completely re-built 1947 DIVCO (Detroit Industrial Vehicle Company) milk truck. On hand to make our floats is Jill Cary. Her parents started several A&W stores in the area and now her brother Craig is in the business. He is the one who did the work on this unique promotional vehicle. Jill says they take the truck out to all kinds of events even including a wedding reception. In the truck are all the tools needed to make floats including ice holders and freezers for the ice cream. Mmm, mmm.

You can listen to my interview with Jill here to learn more: Interview with Jill Cary

2013 O.H. Kruse Photo Album

Agribusiness, Audio, O.H. Kruse

ADM at O.H. Kruse Buying Showcase

Chuck Zimmerman

ADM at O.H. Kruse EventDuring the O.H. Kruse Grand Opportunities event the company showcases its products in a Buying Showcase. This trade show also includes a number of companies who work with the Kruse as I’ve heard several call it. O.H. Kruse either uses their products or represents them in the western U.S. marketplace.

One of those companies is ADM. I visited with Scott Vetter, District Sales Manager, about participating in today’s event. He says he’s here to talk with O.H. Kruse dealers about their equine and show feed lines. Scott says they want to know what products are available, what the quality is like and what quantities are available. Hear more about ADM in my interview with Scott.

You can listen to my interview with Scott here: Interview with Scott Vetter

2013 O.H. Kruse Photo Album

Agribusiness, Feed, O.H. Kruse

The O.H. Kruse Family Get Together

Chuck Zimmerman

O.H. Kruse EventO.H. Kruse Grain & Milling is a family business and Ashli Cole, Marketing/Customer Care Mgr., says that they consider all of their customers part of the Kruse family. I spoke with her at the start of today’s Grand Opportunities event to get a preview of what attendees will find.

During the day we have the Buying Show which is located inside the Heritage Center here at the International Agri-Center. There are also several educational sessions taking place this morning and repeating this afternoon. Then we get social with a banquet featuring Damian Mason.

You can listen to my interview with Ashli here: Interview with Ashli Cole

2013 O.H. Kruse Photo Album

Agribusiness, Audio, Feed, O.H. Kruse

Customer Appreciation with O.H. Kruse

Chuck Zimmerman

O.H. Kruse Grain & MillingHello and welcome to the 2013 O.H. Kruse Grain & Milling Customer Appreciation Day. There are some “Grand Opportunities” awaiting the attendees today and I’m going to let you know about them throughout the day. This is my second trip to Tulare, CA with O.H. Kruse. We’re located in the International Agri-Center once again.

The O.H. Kruse story is a fascinating family one and today we have some of that family here that could not make it last year. I hope you’ll enjoy the stories as I collect them to share with you.

Everyone loves photos and I’ve got ’em. During today’s event I’ll be adding photos to this photo album: 2013 O.H. Kruse Photo Album

See you again soon. We’re about to start today’s educational sessions.

Agribusiness, Feed, O.H. Kruse

FAPRI: New Farm Bills Have a Lot in Common

John Davis

patrick_westhoffNow that the House has named members for a farm bill conference committee and agreed to actually go to conference with the Senate, there is renewed hope that we may yet see a new five year farm bill. All they have to do now is work out the differences between the two versions.

Pat Westhoff, the Director of the Food and Agricultural Policy Research Institute (FAPRI) located at the University of Missouri, says the two bills have a lot in common.

“They would eliminate the current Direct Payment program, the Countercyclical Payment program, and a variety of other programs as well, and replace them with new programs that would pay only when something bad happens – when prices are below average or when revenues are below historic figures as well,” he says, adding that a new report from FAPRI shows the elimination of the countercyclical payments could net fewer dollars going to farmers… but not always. “The current direct payment program makes about $5 billion a year of payments, whether the rain falls or doesn’t, when the price is high or the price is low. Under these new policies, you might get an even larger subsidy than you get today, if prices drop a lot. But you wouldn’t be getting a payment in a good year.”

Pat admits that if the new programs are passed, that means a lot less stability in payments; there won’t be that check coming every October as farmers have come to expect. But he says both bills offer some significant protections against a downturn in the farm economy – more than what the current legislation provides. He says whether you might like the changes or not depends on what kind of producer you are.

“There will be some types of producers in certain parts of the country who will do very well under these proposals, others who won’t do quite as well,” also depending market circumstances, he says.

As we mentioned, the two bills are pretty similar, but Pat says there are some differences, including the House’s version making payments when prices hit certain trigger levels and the Senate’s bill calling for payments when revenues per acre drop to a certain level. He believes there are reachable differences between the two bills, even in what many would call a toxic environment. In fact, Pat thinks the current budget debate might help push this through quicker. But he doesn’t believe either side wants to extend the current Farm Bill another time.

Pat concludes that no matter which version of the farm bill gets passed, consumers shouldn’t see a significant change at the store.

“In our estimation the impact of either of these bills on consumer food prices is very, very tiny, as in less than one-tenth of 1 percent.”

You can read more about FAPRI’s analysis here, and you can listen to my whole conversation with Pat here: Interview with Pat Westhoff, FAPRI

Agribusiness, Audio, Farm Bill, USDA

Zimfo Bytes

Talia Goes

    Zimfo Bytes

  • World Ag Expo is calling for video submissions to tell the story of agriculture for a chance to win $3,000.
  • In its first month, the Fall 2013 HungerU tour has seen a consistent rise in interest from the student and academic communities.
  • Corporate Responsibility (CR) Magazine has named DuPont No. 1 in the materials sector in its recent list of Top 10 Best Corporate Citizens.
  • Chobani, Inc., maker of America’s No. 1-selling Greek Yogurt brand, and Cornell University announced a partnership to promote innovation in dairy and food science.
Zimfo Bytes