How about a little Truth in Food? Wouldn’t that be nice. Kevin Murphy, Food-Chain Communications, is trying to make it so.
I visited with Kevin by phone today to learn more about his business. Kevin is passionate about the need for education of the public who ultimately consume products that pass through what we call the food chain. Many might know Kevin from his time with Vance Publishing. He started his own company with a vision “to form a marketing organization that understands the complex chain of food production and delivery from beginning to end.” We also talked about why he created Truth in Food and what he thinks of the agribusiness industry attempts to reach out to the consuming public today. I think you’ll find it very interesting.
You can listen to this week’s program here. Food-Chain Communications
Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.






At this week’s 2014 Iowa Power Farming Show, ZimmComm’s Joanna Schroeder caught up with Ag Leader’s Kaleb Lindquist, member of the software sales team, about the new AgFiniti cloud-based platform which allows growers to send and receive data files wirelessly from the cab. Guidance lines, prescriptions, as-applied maps and other data files can be sent and received wirelessly and backed up on a secure AgFiniti account. Files also can be accessed from a grower’s smartphone or tablet in the field or at the office and shared with trusted advisors such as dealers, coops or farm managers.





