I am not ashamed to publicly pronounce my belief that beef is good. That’s why I was so happy to get to work with the Missouri Beef Industry Council on their new “Speaking of Beef” program. Basically we helped the staff at the MBIC prepare materials for a group of initial volunteers to help them conduct public speaking engagements about …
Rebuilding Afghanistan’s Livestock Industry
This week you get to hear some of the good news about what our military is doing in Afghanistan. Like in Iraq, our fighting men and women have also engaged in projects to help re-build this country’s agricultural infrastructure. It sure is a different story than the one you’ll find on network television or read in the newspaper. Thanks to …
Share Your Holiday Party Pics, Audio and Video
Since it’s holiday party time this week’s program contains the interview I did with Illinois, Leigh Ann and Kelly at BCS Communications during their annual party. If you’re having a party please send me pictures, audio or video to share with the rest of the agricultural marketing world. BCS Communications is in its 5th year and as you’ll hear the …
Farm Broadcasting’s Future
Some highlight audio clips are featured in this week’s program. I asked past NAFB President, Pam Fretwell and new NAFB VP, Greg Akagi, what they think is the future of farm broadcasting. I think you’ll hear that both are certain there is a good future. I’m also including the full presentation that Paul McKellips made at one of the NAFB …
Farm-City Week Kicks Off Friday
It’s time to thank our farmers and ranchers as National Farm-City Week kicks off on Friday. The National Farm-City Council has been organizing this event since the late 1950’s according to this year’s Chairman, Al Pell, AgDay TV. I spoke with Al at the National Farm-City Week Kickoff Luncheon last week. He talks about the organization and why they hold …
Agrimarketing Magazine Goes Digital
Reaching people who live the country life has been the subject of several articles in Agrimarketing Magazine. That’s why Lynn Henderson, Publisher, was on hand at the Country Living Outlook Conference. Lynn says that the rural lifestyle market presents a significant opportunity for traditional agribusiness companies. Besides talking about country living we also talked about Agrimarketing Magazine going digital. I …
A Country Living Conversation
I like living the country life. That’s why the ZimmComm office compound sits on a couple acres outside Jefferson City, MO. It’s nice to watch the birds, squirrels, deer, etc. and not have a neighbor’s house right on top of you. A lot of people feel the same way and that’s why there’s a Country Living Association. This week on …
Dr. Franz Fischler Will Chair IFAJ Congress 2008
We may have just concluded one IFAJ Congress but it’s time to look forward to next year. The man in charge is former EU Commissioner of Agriculture Dr. Franz Fischler. He’s chairing IFAJ 2008 and I met him in Japan. I found Dr. Fischler to be very easy to speak with. He’s got me convinced that Cindy and I should …
American Hereford Beef Is What’s For The Media
Inviting the media in to learn more about your business or organization is becoming more popular these days. This past week I had the opportunity to attend a media day at the American Hereford Association. Thanks to Dave Mehlhaff, Director of Communications a number of agricultural journalists got their first look at the Association’s headquarters in Kansas City. In this …
IFAJ Congress Wrapup Interviews
In this week’s ZimmCast you get to hear from Masaru Yamada, the main coordinator of the IFAJ Congress that just concluded and a number of the American delegates. Masaru is happy with how the event went and I don’t think he’s ready to do it again anytime soon. I can only imagine what it was like to conduct one of …