Here’s another post Commodity Classic ZimmCast for you. In this week’s program Cindy interviews John Deere’s Barry Nelson about how they’re marketing at Commodity Classic. Barry talks about the company being 170 years old and although he never would have thought it, they’re selling the logo on pink merchandise! You can download and listen to the ZimmCast here: ZimmCast 110 …
The Latest On NAFB & The BARN/ABN
Another Commodity Classic has come and gone and I’m in recovery mode. But I do have a ZimmCast for you which is in part from the trade show floor. In the first part of the program I interviewed the three amigos you see in the picture. They are (l-r) Jeremy Povenmire, National Association of Farm Broadcasting, Me, Bill O’Neill, NAFB …
Podcasting About Commodity Classic
It’s Commodity Classic week so why not have a ZimmCast about that? This week you’ll hear from Pat Morrow, BASF and Gene Hemphill, New Holland. They’re my sponsors for all the coverage you’re going to see and hear right here. Let me remind you about another podcast, the CommodityClassicCast. I’m going to try to post all the interviews and other …
Internet Marketing Management For Syngenta
I really think I need to get in touch with more Internet Marketing Managers like Gigi Arino. She holds this position for Syngenta in their crop protection area. We had a great conversation at the National Farm Machinery Show and I recorded part of it to share with you. Gigi says that a growing challenge within the company is how …
ZimmComm Update and a Little Biodiesel Willie
You may not have had a chance to hear Emily Richard’s new version of “Biodiesel Willie” but if you listen to this week’s ZimmCast you will. Since I’m in between event blogging gigs I thought I’d share an update of how things are going here at ZimmComm New Media and a couple of sound bites from Merle Haggard and Larry …
A Beefy Media Room
One of the best media rooms you’ll find at a major sized conference is managed by the National Cattlemen’s Beef Association. Joe Schuele and Grace Webb are always there during the event to help with any question and never lose their patience. Before the Cattle Industry Conference ended last week I interviewed Joe Schuele about how they run the media …
Truffle On The ZimmCast
In this week’s ZimmCast I have a conversation with Aaron Gilbertie, Truffle Media Networks. We talk about our new agreement to work together offering new media services to the agribusiness community. I’m excited about the future of online communications and the folks at Truffle share the feeling. Together we can offer more current channels of communication with our established news …
Farm Podcasting in the United Kingdom Pharo Style
I’m just jet lagging a little bit this morning and I think you can probably hear it in my voice on this week’s ZimmCast. Bouncing back and forth across the big pond does have a cost. In this week’s program I’ve got an interview with Adrian Bell, Pharo, a full service agency in the United Kingdom with a focus on agribusiness. Adrian was a panelist at the IFAJ professional improvement seminar that took place in Berlin, Germany this past week. I think Adrian brought a very interesting perspective to the discussion as it relates to journalists working with public relations people.
National Corn Marketer
The National Corn Growers Association is familiar to just about everyone in agriculture but how many of you know how their marketing department works? To find out what they do there in St. Louis I dropped in and spoke with NCGA Vice President of Marketing, Fred Stemme. Fred used to work here in mid Missouri for the Missouri Corn Growers Association before getting his job with the national organization.
Renessen & Efficient Ethanol Production
Biofuels are continuing to be a hot topic in agriculture so I’m glad to have a ZimmCast for you this week on how a company is working to make ethanol plants more efficient and offering a new corn hybrid to growers that will produce a premium product tailored for ethanol production.