In this week’s program let’s get caught up with Dave Aeschliman, Growth Enterprises. If you don’t know David then you’re missing one of the original Advertising Rat Pack members who took this dude under their wing starting at NAMA meetings once upon a time. We got connected via my post last week about missing Gary McKenna, who was also one …
Tweet Your Farmer To Learn About Food
In this week’s program we get a wrap-up of the AgChat Foundation’s Agvocacy 2.0 Conference. I spoke with Michele Payn-Knoper, founder of the weekly AgChat conversation on Twitter and an AgChat Foundation board member and also Amanda Sollman, who took on the project this summer of helping us put on the conference. Michele says we had 115 attendees which is …
Generations On The Farm
The National Agri-Marketing Association held its annual Boot Camp this week in Kansas City. One of the sessions focused on “generations” on the farm. I visited with one of those generational presenting teams, Ken and Brad McCauley, father and son Kansas farmers. The idea of the session was to learn about the challenges and rewards faced by family farmers. After …
Social Media at AgCareers.com Ag HR Roundtable
This edition of the ZimmCast features a couple of interviews from the AgCareers.com 2011 Ag HR Roundtable held last week in West Lafayette, Indiana where social media in the spotlight – like it is everywhere! One of the featured speakers at the event was Eve Mayer Orsburn, CEO of Social Media Delivered, one of the largest social media optimization companies …
Integrating Social Media Into Your Marketing Efforts
Measuring the return on investment of social media is a big challenge. We deal with the question of “how to” all the time. More importantly though is answering the question of what your goal is with social media. This topic was on the agenda at the Agricultural Media Summit. I spoke with Shelly Kramer, V3 Integrated Marketing, an integrated marketing …
Meet New AAEA and LPC Presidents
The ZimmCast is produced this week in the lobby/registration area at the Agricultural Media Summit. I’m posting as the first break is ending and now it’s time for more professional development sessions. My interviews were recorded on a new app I have for my iPhone. They didn’t come out sounding as good as I’d like but they are okay. In …
Soil Sampling With An iPad
Precision Earth. Has a nice ring to it doesn’t it. Would you guess it’s an iPad app for soil sampling? Didn’t think so. At the 2011 InfoAg Conference I learned about it when I saw their booth in the trade show. Pictured are Chris Tucker (left), Precision Earth and Aaron Hutchinson, Cogent3D, Inc. holding an iPad showing Precision Earth in …
Get Interactive With PAQ
What’s new in the world wide web? Lots of things. In this week’s program I’m sharing a conversation with Quentin Rund, PAQ Interactive. Quentin’s company is putting on the InfoAg Conference that’s taking place right now in Springfield, IL. We sat down and chatted about websites, apps and social media. PAQ Interactive is a technology services company specializing in Web …
Growing AgCareers
There’s never been a better time for careers in agribusiness with a bigger variety of jobs that span the spectrum from production to promotion. “I just feel like it’s a very exciting time to be in agribusiness,” says Eric Spell, president of AgCareers.com. He should know, since they have been specializing in human resource services to the agriculture and food …
Food Bloggers Get Out On The Farm
Would you be surprised to know that many food bloggers aren’t real familiar with where the food they write about comes from? Probably not. Most people today do not understand how food is produced and have no real connection to the farm regardless of what kind of food or farm you’re talking about. The Iowa Corn Growers have done something …