Hello and welcome to the ZimmCast. This is episode #400! Seems like a milestone in a weekly agricultural podcast. Ensuring that the Truth About Trade & Technology is told, TATT is hard at work. It has been a while since I’ve had a TATT Chat. But I got my chance during last week’s Bayer 150th Anniversary Celebration. Thanks to Michael …
Construction & Agriculture Together at New Holland
Hello and welcome to the ZimmCast. This is episode #399! That’s a lot of interviews with leaders of the industry to share with you. Cindy and I have enjoyed every minute of it. In this week’s program we’re going to delve into the integration of the construction side of New Holland’s business with the agriculture side. To do this I …
Marketing Thoughts From AdFarm
The subject of marketing is always a key topic area for the Alltech International Symposium. Doesn’t it make sense to help your customers become more successful marketers? Sure it does. During this year’s Symposium Les Kahl, Managing Partner US/Creative Director, AdFarm, participated in The Marketing Forum track. His session featured a number of marketing experts and Les says he was …
Broadcasters Support Farm Broadcasting
The roots of agricultural broadcasting run deep in broadcast history, starting with the first stations on the air in the 1920’s airing weather and market reports for farmers and ranchers. By 1922, the USDA reported that 35 of the 36 stations licensed by the Commerce Department had been approved to broadcast USDA markets! Since farm broadcasting has been such an …
An Alltech Marketing Forum
We’re all about marketing here on AgWired. That’s why “The Marketing Forum, Branding at its Best” session at the 2013 Alltech International Symposium caught my eye. This session dealt with subjects like transparency, different cultures and protecting the brand. One of the presenters was Carrie Chestnut Mess, known to the world on Twitter as @DairyCarrie. Carrie is also a committee …
Dear World: Agriculture
Robert Fogarty, photographer and founder of Dear World, may not think he’s changing the world but I might disagree. He takes pictures of people who are changing the world but in the process he’s doing his part to do the same. So who is Robert Fogarty and what is Dear World? We aren’t changing the world, but we take pictures …
Wells Fargo Moving Into New Ag Territory
The name Wells Fargo is forever linked with the image of a six-horse stagecoach thundering across the American West, loaded with gold. The California-based company, founded in 1852 by Henry Wells and William G. Fargo, also has a rich history in agribusiness. In fact, Wells Fargo has extended more credit to U.S. food and agribusiness than any bank, mostly in …
Discussing Open Data for Agriculture Conference
Data, data, data. I wonder how many times that word was used at this week’s G-8 International Conference on Open Data for Agriculture? A lot I’m sure. Well, I was not there but Paul Welbig, Raven Industries was. Here’s a photo of Paul on the left with Dr. Aboubacar Diaby, Alliance for a Green Revolution in Africa. They are holding …
Changes in Agricultural Marketing Agencies
We’re back in the swing of things at ZimmComm World Headquarters. Actually, make that in post-Agri-Marketing Conference recovery mode. Cindy and I have a number of interviews to share with you this week from the conference and I’ll get started in this week’s program. I sat down with Lynn Henderson, AgriMarketing Magazine, toward the end of the conference and talked …
Best in Agricultural Marketing
It’s time for the best in the agricultural marketing world – the 2013 Agri-Marketing Conference. It is quite literally the best since this is where you’ll see the Best of NAMA awards. ZimmComm will be there and you’ll find lots of information being posted right here on AgWired. In this week’s program we get a preview of some of what …