We’re back in the swing of things at ZimmComm World Headquarters. Actually, make that in post-Agri-Marketing Conference recovery mode. Cindy and I have a number of interviews to share with you this week from the conference and I’ll get started in this week’s program. I sat down with Lynn Henderson, AgriMarketing Magazine, toward the end of the conference and talked …
Best in Agricultural Marketing
It’s time for the best in the agricultural marketing world – the 2013 Agri-Marketing Conference. It is quite literally the best since this is where you’ll see the Best of NAMA awards. ZimmComm will be there and you’ll find lots of information being posted right here on AgWired. In this week’s program we get a preview of some of what …
Get Your FarmOn
Hey folks let’s FarmOn! Now, I know that’s not real easy these days, especially for young people who want to get started. Here’s an organization that’s trying to help. The FarmOn Foundation is compiling a number of online resources while also conducting social media awareness campaigns like #FARMVOICES. We’ll learn all about it in this week’s program. I had a …
Agvocating on Ag Day
There were lots of agvocates in Washington, DC last week for National Ag Day activities. They included some great young people and we’ll hear from a few of them in this week’s program. Let’s start with Troy and Bobbie Uglem, North Dakota. They are 2012 National Outstanding Young Farmers. During the lunch program on Ag Day Troy addressed those attending. …
New Documentary to Feature Next Gen Farmers
It is very encouraging to see major film projects taking a realistic and truthful look at farming in America today. Examples are “Harvesting the High Plains” and “The Great American Wheat Harvest.” Now here’s a new one that is not yet in production. It isn’t even titled yet but was announced last week. Working with the U.S. Farmers & Ranchers …
Swanson Russell at 50 Years Old
2012 was a good year for Swanson Russell. The agency turned 50 and for the first time surpassed $100 million in capitalized billings. Capitalized billings are an industry standard used by agencies as a uniform means of comparing agencies that offer a variety of services. “In our industry, becoming a $100 million agency is a significant milestone,” said Dave Hansen, …
Bayer Connect Turns One
During the Bayer Ag Issues Forum it was announced that Bayer Connect is one year old. Happy birthday! Bayer Connect is where Bayer CropScience pulls in all their social media channels and content. I visited with Beth Roden, Director of Communications & Bayer CropScience NA Coordinator, Bayer CropScience. She says Bayer Connect was created to provide not only farmer customers …
FMC Marketing with Authority
The Authority Minute is a video podcast series by FMC that has come about because as Paul Reghage, FMC, says, “Growers were telling us they like to hear from other growers.” So FMC developed the Authority Minute series which Paul says will be at least 18 episodes. These short interview segments include farmers, retailers, consultants and researchers including not only …
Renewed Energy at New Holland
During the National Farm Machinery Show, New Holland was once again a prime sponsor of ours. There was a lot of blue and yellow on their lot. So let’s learn about some of the changes going on in the marketing area at New Holland. I visited with Mark Hooper who has been named Director of Marketing for New Holland North …
Great American Wheat Harvest Documentary
Here’s a great project to show your support for. It’s a film documentary in production now called The Great American Wheat Harvest. In this week’s program I’m sharing a conversation with film producer Conrad Weaver during AG CONNECT Expo and U.S. Custom Harvesters Convention. I put the program together in a noisy Atlanta Delta Sky Club this morning because that’s …