Hello and welcome to the ZimmCast. In this week’s program we’re going to learn about FieldSync from Jen Cochran. We visited yesterday to talk about their mobile, cloud-based, technology and applications for agriculture. FieldSync™ builds software solutions for businesses that want to “lower costs, improve efficiency, increase revenue, and gain valuable oversight and visibility to their operations.” One of the …
2013 NAMA Fall Conference
The 2013 NAMA Fall Conference is underway in St. Louis and attendance is great with about 200 registered! That’s the most since sometime way back when it was the Issues Forum and held in Washington, DC. How many of you remember that? The Chair of the Fall Conference Committee is Sara Steever, Paulsen Marketing. We sat down at the end …
Educating Ag Journalists in Argentina
The International Federation of Agricultural Journalists Congress not only provides for great networking with colleagues from all over the world but is also an opportunity to learn about agriculture in a new country. This year we’re in Argentina and during this afternoon’s opening program we heard from several people who talked about some of the issues facing not only farmers …
Agvocating with Youtility
The AgChat Foundation has a new President after the board meeting held during the 2013 National Agvocacy Conference. He’s Jeff VanderWerff, Michigan farmer. I spoke to him during the conference and with our keynote speaker. Jeff told me that the organization is in great shape as it continues its mission of “Empowering farmers and ranchers to connect communities through social …
Pork Summer Advertising Success
The National Pork Board has just recently concluded a summer domestic marketing advertising campaign and the results seem to be very successful when looking at supplies and demand. The United States Department of Agriculture has announced that June 2013 frozen pork supplies are down 14 percent from the previous month, and down nearly 5 percent on a year-over-year basis, reflecting …
Farm Bureau Discusses Cygnus Acquisition
Since we are in a busy agriblogging month, you get a double dose of the ZimmCast this week, with a second podcast about an important recent announcement in the agribusiness world. Last week during the Ag Media Summit, we got the news that American Farm Bureau Federation had acquired Cygnus Business Media’s agricultural events and publications, including five IDEAg branded …
Answering Consumer Questions about GMOs
The agricultural biotechnology companies that develop genetically modified seeds (GMO) have united to launch a broad, new initiative to provide accurate information and answer the toughest questions about GMOs and how our food is grown. GMO Answers is produced by the members of The Council for Biotechnology Information, which includes BASF, Bayer CropScience, Dow AgroSciences LLC, DuPont, Monsanto Company and …
AgEagle Tractor Tuff Robotic Aircraft
Hello and welcome to the ZimmCast. In this week’s program we’re going to learn about a new term for UAV’s or unmanned aerial vehicles. I had a conversation with Bret Chilcott, AgEagle, who refers to them as “robotic aircraft” which are tractor tuff. Here’s a photo of an AgEagle robotic aircraft product which is a fixed wing device. As you’ll …
Apps for Agriculture
Hello and welcome to the ZimmCast. In this week’s program I’m sharing a conversation with Brian Arnall, Oklahoma State University. Brian was one of the presenters at the 2013 InfoAg Conference on precision agriculture. Brian’s presentation topic was “Ag Apps for Smart Phones and Tablets.” That certainly got my attention. Brian is keeping a list of apps he finds that …
Analyzing Social Media
Hello and welcome to the ZimmCast. You agrimarketers out there are sure including social media in your strategies judging by the audience I had at the 2013 InfoAg Conference session on the topic. I asked for a show of hands if they had a company Twitter account and almost everyone raised their hand, the same when I asked if they …