The Executive Committee of the National Agri-Marketing Association met yesterday and even though I could not make it thanks to plane problems and weather I got all caught up with President Kenna Rathai this morning. So this week’s program is our conversation in which Kenna talks about what the committee discussed or did during the quarterly meeting. First up is …
The New AgWired and New AgWired App
You have probably noticed that AgWired looks “different.” It is. Very different. The ZimmComm team has completely re-built AgWired with hard work from our webmaster. This project was undertaken to consolidate our news network under the AgWired brand and provide a growth platform for the future. We still have some tweaks to do as we get comfortable with a new …
Alltech Founder Dr. Pearse Lyons Reminsces
In this week’s program I’m sharing a conversation with one of my favorite entrepreneurs, Dr. Pearse Lyons, Alltech, at the company’s annual Symposium. Since I’ve had the opportunity to attend the annual Alltech Symposiums I’ve told many people that it is the best conference I’ve ever attended that’s put on by a single company. That is still true this year. …
Panera Bread and Millennials
How many of you remember the Panera EZChicken campaign? If so, you know that it sparked a social media response from the agriculture community due to the way farmers were portrayed who did not farm the way Panera wants their food ingredients farmed. Panera did issue an apology and you’ll hear another one in this week’s program.
ZimmCast with Paulsen’s Sara Steever
We are so pleased to offer our sincere congratulations to a good friend and professional colleague Sara Steever, who was just named president of Paulsen Marketing! Sara is only the fourth president in the 63-year history of the Sioux Falls-based agency that specializes in ag and rural lifestyle clients. She succeeds Greg Guse, who has been Paulsen’s president for the …
More on IFAJ and the FAO Agreement
As announced earlier this week, the International Federation of Agricultural Journalists has signed an agreement with the FAO. Signing for IFAJ was current President, Marcus Rediger. This morning I spoke with Marcus via Skype and we talked about the agreement and what it means to IFAJ members (AAEA members here in the U.S.). Information from the FAO will be featured …
How ZimmComm Became Ten Years Old
While ZimmComm New Media is celebrating ten years we’re doing some reminiscing about some of the milestones in our journey. Speaking of miles, Cindy and I met up in a Delta Sky Club in Atlanta last night to record this week’s program. She was returning from the Bayer CropScience Bee Care Center opening and I was returning from a visit …
Happy 10th Anniversary to Agri-Pulse
Just like us, our friends at Agri-Pulse started their company in 2004, so we are celebrating our tenth anniversary together! Also like us, Agri-Pulse is run by a husband and wife from a home office in a nice vacation spot, so we have a place to wind down when not on the road – which is more often than not! …
The Continuing Saga of Pancake Ray
If you’ve stayed up very late on Thursday night at the Agri-Marketing Conference the last couple of years then you know of Pancake Ray. He’s the chef of the Rhea & Kaiser After the After Party. Well, the saga of the man known as Pancake Ray continues this year. If you’re attending the conference in Jacksonville, FL and need a …
Smart Stories from New Holland
We’ve probably all heard the phrase, “New Holland Smart,” in the company’s marketing campaigns the past few years. Now New Holland has taken the concept a step further with a new campaign that kicked off last month called, “Smart Stories.” I spoke to Mark Hooper, Director of Marketing for New Holland North America, during last week’s Operation Blue Force Train …