The National Milk Producers Federation (NMPF) was one of the founding members of the U.S. Farmers and Ranchers Alliance (USFRA) five years ago to amplify the voice that dairy producers have in speaking about food production. “Ultimately, a lot of what USFRA is doing is built around communicating messages to people who influence the food marketing environment,” says NMPF Senior …
Research Will Help Farmers Discuss Sustainability
The U.S. Farmers and Ranchers Alliance (USFRA) recently completed an extensive research project that dug into consumer perceptions about sustainability, and the findings may help producers continue to break through communication barriers and effectively get their story out to the increasingly disconnected consuming public. Paul Spooner, Manager of Affiliate and Ag Communications for USFRA, sat down with AgWired’s Jamie Johansen …
Huge Disservice to the Organic Industry
I like to use images and especially video to help tell a story. In this case, however, there is just no need to do so. The folks at the U.S. Farmers and Ranchers Alliance brought to my attention the rather disgusting work of the Clif Bar Family Foundation demonstrated by their Seed Matters initiative that features a profanity spewing animated …
USFRA Wants You as the Next Faces of Farming & Ranching
You can be the next face to farming and ranching. U.S. Farmers & Ranchers Alliance (USFRA) is looking for the next class of Faces of Farming & Ranching to tell their stories about how today’s food is grown and raised. The USFRA team was out in full force during the recent World Pork Expo and we caught up with them …
I AM @USFRA – Carla Wardin
Carla Wardin is a busy mother of three boys and a 6th generation dairy farmer with her husband in Michigan. She’s also one of the Faces of Farming and Ranching for the U.S. Farmers and Ranchers Alliance (USFRA). “I really enjoy speaking with consumers and other people in agriculture about the issues in farming today,” Carla says. “The part I …
New Faces Sought By @USFRA
The U.S. Farmers & Ranchers Alliance (USFRA®) is looking for a few new faces. This year, through the Faces of Farming & Ranching program search, USFRA is looking for its third class of standout farmers and ranchers who are proud of what they do and strive to be sustainable and technology-driven, eager to share their stories of continuous improvement and …
I AM USFRA – Gene Stoel
Third generation Minnesota farmer Gene Stoel has served on the board of the U.S. Farmers and Ranchers Alliance (USFRA) for three years now and he considers it time well spent for him representing his family and his fellow farmers. “To me it’s very important to tell people what it is we do, why we do the things we do and …
I AM USFRA – Brad Greenway
Brad Greenway of Mitchell, South Dakota owns a wean-to-finish operation that markets 6,400 hogs annually, also raises corn, soybeans, wheat and alfalfa on 1,700 acres, and is proud to be able to serve as vice chairman of the U.S. Farmers and Ranchers Alliance (USFRA) to represent the National Pork Board. “Since I’ve been on the board the last three years, …
I AM USFRA – Lisa Lunz
Lisa Lunz of Nebraska has been on the board of the U.S. Farmers and Ranchers Alliance (USFRA) from the start and she has been pleased to see how the organization has grown to have a significant influence on conversations about food across the country. “USFRA’s mission is to develop trust in modern day agriculture,” says Lunz, who served as chairman …
I AM USFRA – Monsanto
The U.S. Farmers and Ranchers Alliance (USFRA) is composed of almost 100 agricultural organizations and agribusinesses, including some of the largest companies in the industry because they know how important it is to help consumers better understand how their food is produced. It’s pretty safe to say that no company or sector of the agriculture industry has been the target …