Last year I covered the Michael Peterson/New Holland Celebrity Tractor Race at the CMA Music Festival and now the tractor that was signed by the racing celebrities is up for auction online. It will end just in time for us to do it again this year! Proceeds from the auction will benefit St. Jude Children’s Research Hospital and Habitat for …
Deere CEO Addresses World Agricultural Forum
One of the first speakers on the program here at the World Agricultural Forum was Robert Lane, Chairman and CEO of Deere & Company. I’ve got his full comments here for you to listen to if you’d like. It’s about 22 minutes. In it he speaks to the topic of investing in agriculture to create prosperity, the theme of the …
McCormick Gets Rodney Miller
It looks like McCormick is going to increase their marketing efforts, especially in the area of compact tractors with this announcement. McCormick International USA, a division of ARGO Tractors and part of ARGO S.p.A., based in Italy, announces the appointment of Rodney Miller as vice president of sales and marketing for new products and communication effective June 1, 2007. Miller …
Is Blue Better
I was looking through my latest issue of Living The Country Life and saw an ad for New Holland. It features a blue cow out in front of a red, green and a sort of off-white cow. All it says is “Looking for a new tractor? whyblueisbetter.com.” That leads you to a website showing off some tractors. You can listen …
New Holland’s New Logo
A new logo and a new tractor, that’s the news from New Holland. Before we go into that any further let me thank New Holland in advance for their sponsorship of AgWired coverage of the Commodity Classic once again this year. They won’t be my only sponsor but it’ll be tomorrow before I announce more. At the National Farm Machinery …
Eye on Biodiesel Award – Gene Hemphill
Each year the National Biodiesel Board bestows the “Eye on Biodiesel” awards, designed to recognize individuals and groups who have advanced the board’s mission of public education and industry growth. The awards were presented by NBB Chairman Darryl Brinkmann (left) and NBB CEO Joe Jobe (right). Michael Peterson is pictured in the hat. Award for: Innovation – Gene Hemphill/New Holland …
Presenting at John Deere
Hi there AgWired fans. This morning I’m doing a new media presentation with the folks at John Deere and their agency, BCS Communications. This is an example post for the presentation. See you later when I get back to the office.
New Holland Poultry House Special
It has been a long day in Atlanta. Things started out with a 2 hour backup on the highway getting in to the Georgia World Congress Center for the Expos. But I finally made it. Then I had a wonderful lunch with a local public relations firm that wants to learn more about new media and perhaps collaborate on some …
New Utility Tractors From John Deere
John Deere’s got a couple of new utility tractors coming out. They’re the 5603 (pictured) and 5625 Tractors, both rated at 99 engine horsepower.
New Holland and Michael Featured Again
How would you like to have a state agriculture secretary helping you with your public relations efforts? That’s what New Holland has going for them in Pennsylvania.