It looks like McCormick is going to increase their marketing efforts, especially in the area of compact tractors with this announcement.
McCormick International USA, a division of ARGO Tractors and part of ARGO S.p.A., based in Italy, announces the appointment of Rodney Miller as vice president of sales and marketing for new products and communication effective June 1, 2007.
Miller brings extensive experience in the agriculture equipment sector. Most recently, he served as Montana Tractors CEO, where he helped launch the company in 2004. He guided the fledgling compact and utility tractor company to sales of more than $70 million and established a dealer network of 300-plus independent dealers throughout the United States and Canada.
Miller’s initial responsibility will be to focus on all aspects of new product sales and marketing for both the McCormick and Landini tractor brands in the United States.