Chuck and Cindy have been providing international ag coverage for the past several weeks, and in November, it will be my turn. I’m planning to join John Deere at the preview days for the 2007 Agritechnica exhibition in Hanover, Germany. Agritechnica leadership is getting excited about the event and about the record setting number of exhibitors. Dr. Reinhard Grandke, Chief …
The CNH Communications Strategy
Here’s the New Holland exhibit from a high level view early morning. It’s very different this year. No big blue and white striped tents for example. That’s part of the new New Holland branding strategy according to the head of global communications for CNH, Gualberto Rainieri. He’s one of the corporate executives here at the show that I had a …
Case IH, FFA Celebrate Golden 60th
The restored antique Farmall sits next to the Gold Signature Edition Farmall tractor at the Case IH display in Progress City, IL to commemorate the company’s 60th year as an FFA sponsor. Case IH is auctioning the Gold Edition Farmall on ebay and all proceeds will go toward charity. The auction ends at the close of this week. Senior Marketing …
Off to the Races!
Big or small, from Yamaha to remote control, the crowds at the 2007 Farm Progress Show are checking out the dirt tracks and the turf tracks. Consumers can climb on to various Yamaha four-wheelers and hit the small, rugged dirt track just outside of the exit to the field harvesting demonstrations to get a feel for which Yamaha model suits …
John Deere Completes Acquisition of Ningbo Benye
Just when I thought I had all the John Deere releases in hand, in comes another one. This time it’s about completing their acquisition of the Ningbo Benye Tractor & Automobile Manufacture Co. Ltd. business, located in Ningbo in southern China. John Deere had announced signing a definitive agreement in June. The acquisition expands John Deere’s product line for Chinese …
Learn About John Deere Tractors
Here’s a shot of Willie Vogt, editorial director, Farm Progress Companies, in a John Deere tractor at the field day yesterday. His test station was behind the 5000 series tractors with 4 wheel drive that were also on display for test driving. Willie is in a 7230 tractor in the picture. At my first demo station I spoke with Mike …
Test Driving a New John Deere 7330 Tractor
One of the first things my group got to do when we arrived at the John Deere product launch field site was drive a new 7330 premium cab tractor. It was hot so the air conditioned cab was a welcome break. We had a John Deere representative in the cab with us just to keep us safe and of course …
Kicking Off The John Deere Product Launch
The ag media were welcomed to Cincinnati this evening by John Deere in advance of their big product launch which will be kicked off tomorrow. Yours truly will be on hand as we go out in the field and test drive some new green equipment. I don’t have details yet but according to Barry Nelson, public relations manager for John …
CNH Amasses Awards
CNH, an Illinois-based agriculture and construction equipment manufacturer has racked up a total of seven awards from the American Society of Agricultural and Biological Engineers. It appears CNH excels at engineering innovative designs for its products. CNH (NYSE: CNH) this week won seven awards — more than any other manufacturer — from the American Society of Agricultural and Biological Engineers …
Tractor Cruising in Iowa
On the way to the Iowa Speedway last week I was driving along behind Alan Slunecka who was taking the EPIC mobile learning center to the track. All of the sudden he slowed way down. It turns out that we came up behind a tractor ride. I think this is the Tractor Cruise USA. If not, can someone correct me? …