The preview days for Agritechnica 2007 suggest that John Deere is going to be rather busy at the event this year. Typically, the preview days are reserved for media, honored guests and participants who don’t mind paying triple the normal entrance fee. But, the high-dollar tickets didn’t manage to keep a steady crowd away from John Deere’s revamped exhibit. Dr. …
Getting to Know John Deere in Germany
John Deere Werke Mannheim just celebrated it’s 50th year last year and Dr. Oliver Neumann says that milestone marked some remarkable accomplishments for John Deere. The most notable, Oliver says, is John Deere’s strong presence in the European market. Oliver says in the past 5 years, John Deere has nearly doubled its sales in the European market. European Beginnings It …
John Deere To Win Gold for E-Premium Power-House
Imagine a tractor that gave farmers enough light to work in the dark. Imagine a tractor that could be a portable, off-site power outlet. Imagine a tractor that has more “get up and go.” Bah. One might think that’s “unheard of”… well, before you scoff, think again. John Deere Werke Mannheim is poised to unleash a new series of E-Premium …
Innovations, Trends and Visions… In Germany
For the next couple of days, Agwired.com is going to be your portal to one of the world’s biggest showcases for farm equipment. I’ve made my way all the way from Kansas City, MO to Frankfurt, Germany to cover Agritechnica 2007. This event is being held next week, November 13 through 17, but John Deere is hosting a group of …
AEM Releases Annual “Outlook” Report
Good news for ag machinery manufacturers: U.S. retail sales of tractors and combines are expected to grow overall in 2008, led by four-wheel drive tractors, according to the yearly agricultural equipment “outlook” report of the Association of Equipment Manufacturers (AEM). Demand is expected to be generally positive for the majority of other types of agricultural machinery covered in the AEM …
Case IH Magnum Has a Good Design
You not only have to be “muscular” but you really need to look good out in the field. That’s what you’ll be in a Case IH Magnum. For the first time in the company’s history, Case IH has been honored with a prestigious Good Design™ Award from The Chicago Athenaeum: Museum of Architecture and Design. The Case IH Magnum tractor …
Agritechnica Hands Out Innovation Awards
Agritechnica organizer Deutsche Landwirtschafts-Gesellschaft – German Agri-cultural Society has awarded 7 Gold Medals and 33 Silver Medals for leading innovation in agriculture. Agricultural companies worldwide submitted a total of 331 innovations to DLG, making this year’s submissions the highest number of submissions in twelve years. “This can be assessed as a clear indication that agricultural machinery manufacturers are starting an …
Agritechnica Excitement Mounts
Chuck and Cindy have been providing international ag coverage for the past several weeks, and in November, it will be my turn. I’m planning to join John Deere at the preview days for the 2007 Agritechnica exhibition in Hanover, Germany. Agritechnica leadership is getting excited about the event and about the record setting number of exhibitors. Dr. Reinhard Grandke, Chief …
The CNH Communications Strategy
Here’s the New Holland exhibit from a high level view early morning. It’s very different this year. No big blue and white striped tents for example. That’s part of the new New Holland branding strategy according to the head of global communications for CNH, Gualberto Rainieri. He’s one of the corporate executives here at the show that I had a …