The Modern Global Foodie – Are You Marketing to Them?

Jamie Johansen

Sopexa is the only international marketing agency that focuses entirely on the food and beverage community making their relationship with agriculture essential. Pauline Oudin, managing director, conducted the first ever study on the global foodie. She shared her findings during the U.S. Soy Global Trade Exchange and highlighted key elements to engaging the modern foodie around the world. The multi-country …

Agribusiness, Audio, Food, International, Marketing, Soybean, USSEC

#Soybean Grower Priorities

Cindy Zimmerman

Passage of the Trans Pacific Partnership (TPP) is one of the top priorities for soybean growers and now they are hoping it will get passed by Congress, regardless of who is elected president in November. “It’s unfortunate that this important landmark piece of trade has become politicized in the general election campaign,” said American Soybean Association (ASA) president Richard Wilkins …

ASA, Audio, Farm Progress Show, Soybean

Meet Arkansas Farmer & New USSEC Vice Chairman

Jamie Johansen

Corn, soybean, rice and cotton farmer, Derek Haigwood, is the newly elected vice chairman for the U.S. Soybean Export Council (USSEC) and calls Arkansas home. I met up with Derek during the 2016 U.S. Soy Global Trade Exchange to learn more about the organization and how he plans to serve. Derek said he is honored to work hand-in-hand with USSEC …

Ag Groups, Audio, Exports, Soybean, USSEC

A Glimpse into the World Economy Outlook

Jamie Johansen

The international audience at the U.S. Soy Global Trade Exchange went home with a head full of key insights for soybeans and the “World Economic Outlook – Now through 2017” was a small part. Tim Quinlan, Director, Senior Economist, Wells Fargo Securities, Global Division, keynoted the closing plenary and provided an analysis on the macro U.S. and major foreign economies. …

Agribusiness, Audio, International, Markets, Soybean, USSEC

China Commits to $1.8 Billion Worth of U.S. Soy

Jamie Johansen

During the 2016 U.S. Soy Global Trade Exchange in Indianapolis, buyers from China committed to buy nearly $1.8 billion worth of U.S. soy, totaling 146 million bushels of new crop U.S. soybeans. Several of these commitments were made official at a signing during the event, hosted by the U.S. Soybean Export Council (USSEC). “China continues to be the No. 1 …

Agribusiness, Audio, Soybean, Trade, USSEC

US Soy Well Represented at Global Trade Event

Jamie Johansen

The 4th annual U.S. Soy Global Trade Exchange & Midwest Specialty Grains Conference and Trade Show hosted by the U.S. Soybean Export Council (USSEC) and the Midwest Shippers Association (MSA), took place in Indianapolis, IN and is the premiere global soy and grain trade event. Over 700 attendees gathered with 300 of them representing 55 countries around the world, focused …

Ag Groups, Audio, Events, Exports, Food, Markets, Soybean, Trade, USSEC

Bayer’s Credenz Has All the Options

Kelly Marshall

Nick Weidenbenner is more than just an agronomist with Bayer.  He’s also an expert on the Credenz soybean line.  At the Bayer Showcase Plot Tours Jamie Johansen spoke with him about the options Credenz provides to growers. Introduced in 2014, the idea was to offer farmers more choices, underlined by Bayer’s four pillars; tailored genetics, herbicide tolerance, state of the …

Agribusiness, Audio, Bayer, Soybean

Year Two of LibertyLink #RealYield Sweepstakes

Jamie Johansen

The 1st annual Bayer Showcase Plot Tours are underway across the country delivering diverse solutions and expertise for many pressing crop challenges. Athens, Illinois was home to one stop where I got to chat with Bayer’s Daren Bohannan to learn more about Bayer’s LibertyLink Real Yield Sweepstakes which is in it’s second year. Growers have the chance to win up …

Agribusiness, Audio, Bayer, Cotton, Soybean

Record #Corn and #Soybean Crop Forecast

Cindy Zimmerman

USDA’s first crop production forecast based on actual field data is predicting some bin-busting crops this year. Corn production is forecast at 15.2 billion bushels, up 11 percent from last year. Based on conditions as of August 1, yields are expected to average 175.1 bushels per acre, up 6.7 bushels from 2015. If realized, this will be the highest yield …

Audio, Corn, Soybean, USDA

Bayer in the Land of #Cotton and #Soybeans

Cindy Zimmerman

Driving to the Bayer Showcase Days plot tour in Dawson, Georgia this week I saw acres of cotton setting bolls throughout the countryside from north Florida, through southeast Alabama and southwest Georgia. It really is the Land of Cotton there, but there’s more soybeans in the land as well. Bayer southeast agronomist Josh Mayfield says they are really excited about …

Audio, Bayer, Cotton, Soybean