The Beef Checkoff is getting social online. In case you aren’t following here’s the appropriate links: MyBeefCheckoff Facebook MyBeefCheckoff Twitter MyBeefCheckoff YouTube MyBeefCheckoff Blog Here’s why the Beef Checkoff is getting social: Studies show that Internet usage among farmers and ranchers is increasing; cell phones are no longer just used to call home before supper; and, producers are staying connected …
Do You Have Six Pixels Of Separation?
Here’s your newest new media reading assignment. It’s Mitch Joel’s “Six Pixels Of Separation.” I got it yesterday and believe it will help those of you who are over concerned about numbers and ROI of new media. Get it and let’s read it together. We no longer live in the world of Six Degrees of Separation. We’re down to Six …
USDA Facebook Chat
The whole USDA Know Your Farmer, Know Your Food initiative keeps growing with new tools. This time it’s a live chat session via USDA/Facebook. Agriculture Deputy Secretary Kathleen Merrigan today launched a new USDA website for the ‘Know Your Farmer, Know Your Food’ initiative to continue the national conversation about developing local and regional food systems and finding ways to …
Agriculture and Social Media
It was a rainy, cloudy day today in Mitchell, S.D., and like the weather, I wasn’t feeling a little cheerful. For the life of me, I couldn’t concentrate and get my writing assignments done. So, like any procrastinator, instead of dealing with the problem, I logged onto Facebook. On my status update, I wrote, “Writer’s block…” Soon after, I had …
Get it Right – Call it H1N1
U.S. Agriculture Secretary Tom Vilsack yesterday urged reporters to “get it right” and call it H1N1. “The job of the media is to get it right and not necessarily to get it convenient,” said Vilsack. “Some media outlets have been responsive and sensitive to this, but there’s really not been a concerted effort by the media to do a good …
Discussing Value of Social Media
Since we made the change in our AgWired Mobile service this week by working with Joel Jaeger at Commodity Update I thought I’d get him on the phone to find out how things are going in the text messaging world and discuss these new media communications platforms we’ve been developing. There is a growing amount of data from public sources …
Nicholson Kovac Agriculture New Media Usage Study
48% of large acre corn/soybean growers send 5 or more text messages a day! That’s just one of the findings from a survey conducted by Nicholson Kovac. In this week’s program you can hear Sheree Johnson, Nicholson Kovac Senior VP and Director of Media talk about their findings. Just when I was about to write a post inspired by Jeff …
Some Statistics On Social Media
Speaking of new and social media . . . eConsultancy has a great post titled, “20+ more mind-blowing social media statistics.” There are some great statistics that Jake Hird has put together that might help put into perspective what’s happening with communications today. Here’s a couple to give you a sample of what you’ll find. Around 64% of marketers are …
BASF Going More Social
BASF is one of the latest companies to start moving into the social media world more and more. Recently you could start following @BASFAgro on Twitter. Now they’re loading new videos onto YouTube like this one that describes BASF Plant Sciences in the United States. Where do these companies get these ideas about using social/new media? Hmmm?
USDA Goes On a Rural Tour
USDA has kicked off their Rural Tour: Renewing America’s Promise. They’ve not only got a website but are doing the whole social media thing. The Rural Tour is crisscrossing the country to listen to residents in small towns and get their thoughts on revitalizing our nation. Together, we can strengthen rural communities. We need your ideas to get the job …