It looks like agribusiness has a new social networking location. AgHaven is in beta mode. What do you think? Can a stand alone social network make it in ag? AgHaven, LLC is a collaboration of cutting edge search engine technology, social networking, agri- marketplace and agriculture industry expertise. This collaboration provides the agriculture industry with specific content for all stakeholders; …
Outsourcing Social Media
Hopefully the title grabbed some attention. I’ve been meaning to write a post about this for a while. But after seeing some examples this week, both good and bad, I thought it was time. So let’s get started. There is nothing wrong with outsourcing the management of your social media channels. I’m speaking directly to agribusinesses and farm groups. I’ve …
New Holland Social Media Cow
New Holland is going social and in this week’s program you can learn all about it from Digital Brand Engagement Specialist, Rebecca Yates. I spoke with Rebecca at the Farm Progress Show to learn about how New Holland is using social networking channels like YouTube, Facebook and Twitter. One of the components of their launch into the new media world …
Know a California Farmer
Farmville is fun, but if you think you might have real “dirt in your veins,” take the next step and see what it takes for a California farmer to grow real broccoli, harvest real rice or manage a real herd of dairy cows. You can be there in the time it takes to click your mouse thanks to Know a …
Social Networking and Blogs #1 Online Activity
This is no surprise to ZimmComm New Media but it may surprise many agrimarketers. According to a post on Nielsen Wire titled, “What Americans Do Online: Social Media And Games Dominate Activity,” social networks and blog dominate people’s web use. Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just …
Get Your MBA In Beef Agvocacy
If you haven’t obtained your Masters of Beef Advocacy diploma yet, what are you waiting for? This Checkoff funded program can be completed online and according to the Dean of the program, Daren Williams, NCBA, over 1,500 beef producers have done so ranging in age from 8 to 80 yrs. old! This is a photo of Daren from our media …
Get Social With AgLoop
There’s a new social network for agriculture and they want you to get in the loop, the AgLoop. Zachary Brown may still be in college but he’s already got a full time job going thanks to his Dad, James Brown. Together they started Hay Talk a couple of years ago and it has done so well that they’ve branched out …
Do You Have A Social Media Strategy?
That question is one I rarely get a yes answer to. In fact, after saying no the question I get back is “How do we create one?” or “Can you provide an example of one?” If you’re wondering about this then today’s eMarketer report is a good read. Recent research has shown that most companies don’t have a strategy or …
Building Social Media Following
This week I’ve had the opportunity to speak to different agricultural communications groups about social media. The interest in this subject is very high. If you’re still somewhat skeptical about social media you should watch this video below. You can find statistics from the video here. Social Media Revolution 2 is a refresh of the original video with new and …
American Agriculture’s Strategic National Asset
The Corn Utilization and Technology Conference concluded today with a final general session on water usage. Opening the session was Rick Tolman, CEO, National Corn Growers Association. I met with Rick before heading back to the agriblogging highway and we talked about his message of agvocating. That of course is advocating for agriculture. Rick says we have such a great …