Commodity Classic was full of new products and technologies and two new product lines have come from the Channel Brand. The Channel Brand is under the Channel Bio company (launched in September 2009) which is a Monsanto company. I spoke with Stacy Markovich, Channel Brand Manager about Channel Bio and the new Channel Brand products. “Our mission is to serve …
Tracy Mader Promoted At Syngenta Seeds
Congrats to Tracy Mader who was just promoted to head of Product Marketing for Syngenta Seeds corn and soybean products. In this new role, Mader will be responsible for the corn, soybean and other field crops portfolio, including traits, genetics, seed care and other relevant technology, and will oversee late stage product development, product launches and product lifecycle management. Mader …
Jill Loehr Joins Wyffels Hybrids
Jill Loehr has joined Wyffels Hybrids as a new communications manager. Loehr will be responsible for developing a strategic communications plan, as well as working closely with the director of marketing to develop materials and programs that reinforce Wyffels’ brand promise of being the best way to bring seed technology to the farm. Loehr has extensive communications experience serving most …
What’s New With Syngenta Seeds
I learned what’s new with Syngenta Seeds from Wayne Fithian at the recent NAFB Trade Talk. He says that because of biotechnology the pace of new products is becoming more rapid. According to Wayne, they’re in the final stages of regulatory approval of their Agrisure Viptera for corn which they hope to have available for planting in 2010. Following that …
Syngenta Seeds Thinks Like a Farmer
When Syngenta Seeds considers new products to bring to market, they think like a farmer. “They’re our primary customer at the end of the day and we can have the greatest technologies, the greatest genetics but if we don’t understand their business and the challenges they face, it could all be wasted,” said Agronomy Marketing Manager Bruce Battles at a …
Syngenta Seeds Developing Water Optimized Hybrids
Coming soon to a field near you from Syngenta Seeds – corn with water optimization traits. Syngenta is going beyond drought-resistant corn to introduce water optimization traits, which will reduce the amount of moisture needed to optimize yield and minimize yield loss in drought conditions, as well as reduce water use in average years. Business Lead Corn Product Manager Wayne …
Syngenta Seeds Striving for Control of Broad Leps
Syngenta Seeds calls them “broad leps” – farmers call them expensive – most people would just call them icky. They are a bunch of nasty wormy creatures – technically lepidopteran corn pests – that make up what Syngenta calls the “multi-pest complex” which costs growers over $1 billion each year in lost yield and grain quality. They include corn earworm, …
New Syngenta Seeds HQ Enhances Global Research
Syngenta Seeds new headquarters in Minnetonka, Minnesota is just one of the many locations where Syngenta has major research laboratories. Principal Research Scientist for Insect Resistance Dirk Benson talked about Syngenta’s global research capabilities during a symposium for agricultural reporters during the grand opening event. “In Europe, we have insecticide development, we have herbicide technology development, in the US we …
Syngenta Soybeans Raising the Bar
Syngenta Seeds is launching the new NK-1 Class Soybeans for the 2010 planting season. Dan Dyer, Syngenta Seeds Soybean Product Development Lead, told ag media during the grand opening of the company’s new headquarters that varieties like this prove how Syngenta Seeds is raising the bar. “Over the last couple of years, we’ve noticed in our own data and what …
Syngenta Seed Breeders in Paradise
Why is this man smiling? Probably because he spends about half the year in Hawaii working on new corn seed hybrids for growers to plant back here on the mainland. Ben Hable (pronounced Hobbly) is