CNN Editor Discusses #AgMedia

Lizzy Schultz

2015 Ag Media Summit participants were fortunate to have the opportunity to attend three sessions given by Jan Winburn, senior editor for enterprise at CNN Digital and a writing coach with over 30 years of experience. She has coached writers that have gone on to win awards as prestigious as the Pulitzer Prize and the Ernie Pyle Award for human …

Ag Media Summit, Audio, Media, Public Relations, Social Media

MZA+Co to Lead Public Relations for AgriGrowth

Kelly Marshall

Minnesota AgriGrowth Council announced it has hired MZA+Co to lead its communications and public relations efforts. Founded in 1968, AgriGrowth is a non-partisan, non-profit member organization representing all areas of Minnesota’s food and agriculture sectors. AgriGrowth is the only organization in Minnesota whose diverse membership and public policy work is solely devoted to ensuring a pro-business environment for the food …

Agribusiness, Public Relations

#RealPigFarming Finalist in PR Awards

John Davis

A program that features real pork producers telling their stories has been nominated for a top national public relations award. The National Pork Board’s #RealPigFarming campaign, developed by Des Moines, Iowa-based PR firm Lessing-Flynn, is a finalist in the Public Relations Society of America’s (PRSA) Silver Anvil awards competition. “We’re incredibly proud of the #RealPigFarming campaign and the results we’ve …

Advertising, Ag Groups, Agribusiness, Pork, Public Relations

More Time to Enter Golden ARC Awards

Cindy Zimmerman

So, what are you doing this weekend? How about working on your Golden ARC Awards entry? After receiving requests from multiple Commodity Classic attendees, the Agricultural Relations Council folks decided to extend the deadline for the 2014 Golden ARC Awards Contest to next Tuesday March 11, 2014. The 2014 Golden ARC Awards competition includes 35 categories for agricultural public relations …

Ag Groups, Agribusiness, ARC, Public Relations

New Website for ARC

Chuck Zimmerman

The Agricultural Relations Council has a new website. It is built with WordPress, our platform of choice! Good day. From all of us at ARC (board and staff) we are pleased to announce that the new and improved ARC web site is now live. http://www.agrelationscouncil.org/ Thanks to ARC members John Blue of Truffle Media and Mike Opperman of Charleston Orwig, …

Ag Groups, ARC, Public Relations

2014 Golden ARC Award Deadline Approaching

Jamie Johansen

The Agricultural Relations Council (ARC) has issued a “call for entries” for the 2014 Golden ARC Awards. The competition includes 35 categories for agricultural public relations activities conducted in full or partially in the year 2013. All entires are due to contest headquarters on or before February 28th. Get on the ball and have your entires postmarked by January 31st …

Ag Groups, ARC, Marketing, Public Relations

Gill Joins Diamond V Team

Jamie Johansen

Diamond V recently announced the hiring of Clayton Gill as Public Relations and Strategic Communications Manager. Starting at the first of the new year, Clayton will take the reins and be responsible for the global reach of Diamond V, working from the headquarters in Cedar Rapids, IA. “We’re excited that Clayton’s joining the Diamond V team,” said Mike Wright, Global …

Agribusiness, Public Relations

2013 NAMA PDA Winners

Chuck Zimmerman

During our concluding lunch to the 2013 NAMA Fall Conference we celebrated with our new Professional Development Awards of Excellence. Let’s start with Gary Sakin, Monsanto, for Marketing Communications. Gary joined Monsanto in November of 2006, and has made impactful changes to how Monsanto approaches branding, measures marcom impact, and engages with its audiences. Currently, Gary is a key member …

Ag Groups, Audio, Marketing, NAMA, Public Relations

USFRA Wins National PR Award

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance recently earned a place next to big names like Kimberly Clark, GE, Proctor & Gamble, and General Motors by capturing one of the public relations industry’s most prestigious awards – the Gold Sabre. USFRA won the award for its digital campaign “From East to West and Everywhere In Between, America’s Farmers and Ranchers are …

Ag Groups, Public Relations, USFRA