Hopefully if you’re involved in marketing you’ve got a subscription to Chief Marketer. I’ve pointed you to them before because they have interesting articles like this one on advertising in podcasts. It’s titled, “And Now A Word From Our Sponsor: Podcasters Integrate Advertising Into the Mix.” It is an interview with a couple of guys from Libsyn (Liberated Syndication) who …
Podcast Measurement on a Winter Day
Why have a camera if you don’t use it right? It was so nice today I had to get out for a break. In fact, it’s warmer in Missouri today than it was when I left Tampa, FL yesterday. It almost got up to 70 degrees. Now just so you don’t think, “Chuck why are you wasting my time with …
Comic Festival Podcasts
What? A post about a comic book show in New York? Why Chuck? I’ll tell you why. Because the show organizers are using new media to not only promote the show but “as a way to build up an online community surrounding the show.” Imagine if we had a Commodity Classic blog and podcast. What kinds of interviews would we …
Podvertising Growing
A new article on eMarketer.com talks about the growth in advertising in podcasts. They’re looking at the whole issue from a mass consumer standpoint and make it very clear that this is a niche audience channel. What I’d like to see is research on those of us who are specifically using it as a niche vs. mass audience channel. For …
FarmerFeeds For Farm Podcasts
My friend Dwayne Leslie, from north of the border just announced a new website that you should visit. It’s Farmer Feeds. I was one of the people he had look at this when it was in beta and I like what I see here of the finished product. FarmerFeeds.Com has been launched as the first website designed to help the …
Agriblogging and Farm Podcasting
Those are two of my favorite terms and what’s becoming the largest part of our business. If you’re a regular AgWired reader or subscriber then you know I’ve been cross posting onto multiple blogs over the last 9 days. They include two websites which offer a good example of how you can use this platform as a unique, effective and …
Truffle On The ZimmCast
In this week’s ZimmCast I have a conversation with Aaron Gilbertie, Truffle Media Networks. We talk about our new agreement to work together offering new media services to the agribusiness community. I’m excited about the future of online communications and the folks at Truffle share the feeling. Together we can offer more current channels of communication with our established news …
ZimmComm and Truffle Joining Forces
The news is out that the agricultural marketing community has a growing new media resource. ZimmComm is joining forces with Truffle Media Networks to offer our combined resources in helping you utilize new channels of communication. We’re maintaining our separate companies and this isn’t a partnership. “Joining forces” is the best way to describe it. I just like to think …
40 iPods in 40 Hours
The most interesting direct mail piece I’ve received for the upcoming Cattle Industry Convention Trade Show comes from Elanco Animal Health. It’s 40 iPods in 40 Hours. You have to go to their booth to register for one of 40 iPod Nanos they’ll be giving away from their booth (#761). You’ve got to love a company that’s so committed to …
Poultry Expo Podcasting
I haven’t seen any of the regulars that you normally see at a farm show, especially one of this size. However the new media reporters are on hand. Besides myself there’s Ned Arthur, Truffle Media Networks, who’s here doing work for not only his PoultryCast but other “animal casts” as well. Ned is set up in the Elanco Animal health …