The We Hate Sheep people are Sullivan Higdon & Sink. I visited with their Executive Creative Director, John January, during the National Agri-Marketing Conference. He started right out making sure that I knew that the “We Hate Sheep” theme is metaphorical. As he puts it, “We hate sheep-like marketing.” John says the company has been growing their ag business. They …
Hallmark Branding
I would dare say that Hallmark Cards has the whole branding thing down to a science. To share some insight into their history and issues they face today John Courtney, Consumer Understanding & Insight Manager, Hallmark Cards, Inc. spoke at the National Agri-Marketing Conference. John is pictured left of Matt Coniglio, Fastline, who introduced him. John says Hallmark is celebrating …
Email Is The Backbone Of Digital Marketing Strategy
If you’re using email in your marketing plan do you sometimes wonder if it’s still relevant today? How do you tie it in to new forms of digital communications channels. At the National Agri-Marketing Conference Joel Book, ExactTarget, conducted a presentation titled, “E-Mail Marketing: Strategies, Tactics, Results.” I spoke with him prior to his session. This is an important subject …
All About NAMA
I suppose I could be more of an evangelist for the National Agri-Marketing Association but I’m not sure how. If you’re involved in agribusiness marketing and communications then this is the one group you really have to belong to. I love all of them but NAMA is the one that has truly meant the most to my career over the …
Getting Face To Face
I wish I could have attended all the breakout sessions at NAMA but it’s really difficult to get away when the Connection Point is in full swing and you’re an exhibitor. However, I did make it to some of them. One of our presenters was Paul Adams, President, Paul Adams & Associates. His session was titled, “Put the “High Touch” …
New Mexico Wins Student NAMA Competition
The Aggies of New Mexico State University were the winners of the student NAMA competition this year. This is the second time the Aggies have won the top honors, but it has been awhile – so they were celebrating big time! Other top winners in the student NAMA awards included Abraham Baldwin Agricultural College, which took first place for Outstanding …
Successful Farming Has Customer Insight
Agricultural media and marketing is a team sport. Here is the Successful Farming team in the Agri-Marketing Conference Connection Point. Believe me when I say it’s not easy getting them all together and I know we were still missing a few. I’ll let you guess who. These folks are constantly on the go. One of the team members I spoke …
NAMA Recovery
Like a lot of people, we’re in NAMA recovery mode. Catching up on email, unpacking. You know what its like. I’m still learning how to use my iPad. Using it for this post btw. I think I’ve got all my photos and interviews archived now. Time to work on some new posts! I just got the adapter that allows me …
Leading Chapter Leaders
Chapter leaders attending the NAMA convention get some special motivation and training. This year one of people doing the training was Luann Pisarik, J. L. Farmakis (left). I’m just guessing by all the road signs in the room that they were navigating road blocks to get to their destination. Luann says they had a varied group and their goal was …
NAMA 2010 Marketer of the Year
With all the focus on new media and new ways of marketing, the winner of this year’s NAMA Marketer of the Year is one who uses the oldest method of marketing known to man, and the one that still works the best – word of mouth. Stephanie Liska, co-founder of Beck Ag, grew up on a farm in Iowa and …