The We Hate Sheep people are Sullivan Higdon & Sink. I visited with their Executive Creative Director, John January, during the National Agri-Marketing Conference.

He started right out making sure that I knew that the “We Hate Sheep” theme is metaphorical. As he puts it, “We hate sheep-like marketing.” John says the company has been growing their ag business. They work for clients like Merial Animal Health, Dairy Farmers of America, Cargill Meat Solutions and others. He says they work from farm to plate. To producers on behalf of producers. SHS was very successful in the Best of NAMA competition with a Best of Show – Advertising

We talked about social media since it was such a prevalent theme at the conference this year. He says, “It’s so important to be telling our story. The best people to tell that story are producers and social media is manna for that particular job. I think ag marketers are a lot further down the road than they think they are.”

You can listen to my interview with John below.

2010 National Agri-Marketing Conference Photo Album

AgWired coverage of the 2010 National Agri-Marketing Conference
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