We welcome GROWMARK as a fellow Sustaining Partner of the National Agri-Marketing Association! “GROWMARK is one of the cooperatives in agri-marketing,” said Jenny Pickett, NAMA Executive Vice President/CEO, in announcing the partnership. “Their support is not only an endorsement of the industry and the Association today, but also a pledge to help us, and our members, continue to be at …
Regional Best of NAMA Judging & Banquets
It looks like the Best of NAMA judging is in full swing. Here’s a photo of the regional judges in Kansas City from the NAMA Facebook page. Net up are the regional award banquets. Here’s information from the NAMA calendar: January 16, 2014 Region 2 Best Of NAMA Awards Banquet Boulevard Brewing Co., Kansas City, MO January 21, 2014 Carolinas/Virginia …
Register for 2014 Agri-Marketing Conference
Come on down to my territory next April. You’ll be glad you did. The Sunshine State will be waiting for you. It’s registration time for the 2014 Agri-Marketing Conference. Shed some new light on your agri-marketing career. NAMA is taking the conference to Jacksonville, Florida in 2014. Soak up the rays as well as the latest trends in ag communications, …
Next NAMA Webinar
It’s time to register for the National Agri-Marketing Association’s next webinar. How are Ag Marketers Different Than Those in Other Industries? Presented by Jan Johnson, Millennium Research Ag marketers use print ads more than other industries. And, they rely on repeat customers more than any other industry. When you are talking to people you already know, what’s the best thing …
NAMA’s Membership Campaign
Interested in winning an iPad Mini? Recruit someone you know to become a member of the National Agri-Marketing Association (NAMA) and be entered into a drawing for an iPad Mini. The professional organization just announced the member-get-a-member campaign will run from October 3 to December 9. The official drawing will take place on December 10. The more you recruit, the …
Leading NAMA into a New Year
Leadership within an organization is key to it’s success and the National Agri-Marketing Association has gone above and beyond to ensure their leadership is a cut above. During NAMA Fall Conference business was carried out, professional development sessions took place and the gavel was passed down the ranks to the upcoming president. Paul Redhage with FMC and outgoing NAMA President, …
Does Big Data Have a Role in Agri-Marketing?
Another breakout session during the recent NAMA Fall Conference focused on “Big Data’s Effect on Marketing.” Discussion led to how data can influence messaging, new markets, media strategy and customer relationships. Jay Harrison, Data Mining Innovations Director at Maritz, sat on the panel and later chatted with Chuck about how social and content-based data can guide strategies for marketers. Chuck …
What Does Climate Change Mean to Agriculture
The NAMA Fall Conference held breakout sessions to help educate agri-marketers from across the country about the ever changing world of agriculture. Presenter for one of the breakout sessions, Rodger Getz, AWIS Weather Services, Inc., spoke with Chuck following his presentation on, “Climate Change and Agriculture – What it Means to Agri-Marketers.” “Agriculture like many industries is affected by weather …
GROWMARK Updates Member Resource Platform
Keeping all of the different divisions and the 35 FS member cooperatives of the GROWMARK system connected is a constantly evolving process, according to Amy Bradford, corporate communications manager – pictured here with NAMA CEO Jenny Pickett and Chuck at the NAMA fall conference. “My IT likes to call it an evolution because it’s never over,” she told Chuck during …
Policy Panel at NAMA Fall Conference
The NAMA Fall Conference featured a policy panel moderated by Sara “Legs” Wyant of Agri-Pulse, and featuring Mike Deering with the Missouri Cattlemen’s Association, Garrett Hawkins with Missouri Farm Bureau, and Steve Censky with the American Soybean Association. The need for a new farm bill was the major topic of discussion. “We’re all kind of waiting to see what happens …