There’s now an app to get your Red River Farm Network. The RRFN app delivers the power of the Red River Farm Network agriculture journalism team to your fingertips. Farm news, weather, market analysis, agronomy information and the latest RRFN broadcast is now available anytime, anywhere. “At the Red River Farm Network, we’re reporting agriculture’s business,” said Mike Hergert, president, …
Most Important Word in Social Media: Why
“Everyone” has a Facebook page (or Twitter account or LinkedIn page, etc.), but is it the right social media decision? That’s the question Steve Hershberger, principal and co-founder of the social media company ComBlu, posed during one of the breakout sessions at the 2013 Agri-Marketing Conference recently in Kansas City. “One of my favorite tools in my toolbox is the …
What’s New on AgNewsWire.AgWired.com
As we announced last week at NAMA, our AgNewsWire.AgWired.com site is now THE place to go to get content you might have missed. Since that announcement less than a week ago, here is what we have added: Ag Workforce Coalition press conference on the Immigration Bill – audio Fuels America press conference on sustainability from farm to fiber to fuel …
Changes in Agricultural Marketing Agencies
We’re back in the swing of things at ZimmComm World Headquarters. Actually, make that in post-Agri-Marketing Conference recovery mode. Cindy and I have a number of interviews to share with you this week from the conference and I’ll get started in this week’s program. I sat down with Lynn Henderson, AgriMarketing Magazine, toward the end of the conference and talked …
Embracing Transparency in the Poultry Industry
The second day of Chicken Media Summit was all about transparency. Members of the press were invited to tour a hatchery, grower barn, processing plant and waste water treatment facility. This allowed for them to see with their own eyes the complete life of a chicken from egg to plate. And most importantly, get all questions answered. Sanderson Farms was …
North American Agricultural Journalists Meeting
The North American Agricultural Journalists are holding their annual meeting in Washington, DC. It’s not all about work. Thanks to Chris Clayton, DTN/Progressive Farmer, for sharing the photo. This is the Second Amendments playing for the group last night. I’ve seen the band several times and they do a great job. The band is led by House Agriculture Committee ranking …
Penton to Announce New Ag Division
According to the the Association of Business Information and Media Companies, Penton will be unveiling its new ag division during the Agri-Marketing Conference. The Agri Council Intelligence Report say that Penton “plans to relaunch its Farm Industry News with a focus on agriculture production technology. “Farm Industry News previously existed as a horizontal brand and with our new strategy we …
We’ll Be Winging it in Buffalo
Full registration for the 2013 Ag Media Summit doesn’t open until May 1 but you can get your hotel reservation made now. Just got mine taken care of. If you’re looking for the best place to promote your company or organization’s products and services, then you’ll want to be at the 15th Annual Ag Media Summit in Buffalo, New York, …
Nuts & Bolts of Ag Communications
There’s an upcoming workshop put on by the American Agricultural Editors’ Association and Livestock Publications Council titled, “The Nuts and Bolts of Ag Communications.” It’s part of a continuing series. The workshop will take place May 16-17 at the Hyatt Regency, Milwaukee. Sessions will include video, photography, ag issues and writing. Registration is $80 for members and $100 for non-members. …
Media Bias in Animal Ag Story
Fox News loves to point out media bias in mainstream reporting on politics in particular, but probably not when it comes to agriculture. Fox carried an AP story over the weekend about state bills seeking to make it more difficult for animal rights activists to go undercover at agricultural operations to get video of abuse and sometimes hold it for …