Arriving for the 2016 planting season, growers will soon be able to subscribe to an online tool through DTN/The Progressive Farmer and FarmLink. The two companies have announced an agreement to develop a new dashboard product to help farmers evaluate productivity. Combining DTN/The Progressive Farmer’s local weather stations and cash market information from FarmLink allows for a new product that will give …
Interns at O+B Advocate for Agriculture
Catalina, an aspiring art director from Argentina, sits down beside Laura, a Midwest farmer’s daughter. Nearby, former FFA state officer Jacob rubs elbows with a songwriter-turned-journalist, Zach. What unites this eclectic group? A passion for agriculture and an internship with St. Louis marketing and communications firm, Osborn Barr (O+B). Eighteen of the best and brightest interns joined O+B in St. …
Are You Ready To Be A REBEL?
Who’s ready to be a REBEL? Tomorrow Chuck and I will head to Lexington, KY for Alltech’s REBELation. This once-in-a-lifetime conference is merging science, agriculture, entrepreneurship, business and marketing to inspire and re-engergize lives and businesses. Keynote speakers will include General Colin Powell, U.S. Army Retired, former United States Secretary of State; John Calipari, Head Coach of the University of …
NAMA Student Competition Showcases Top Talent
The annual Student Marketing Competition held in conjunction with the NAMA Agri-Marketing Conference brought students from NAMA chapters all over the country to Kansas City this week. NAMA President Marvin Kokes, NCBA, remarked during the student awards ceremony that this year’s competition offered perhaps the highest caliber of teams, marketing plans, and product presentations than any year prior. Students are …
ABEF Sensational Six
Student chapters of the National Agri-Marketing Association are putting the final touches on their presentations for this year’s Marketing Competition. Here’s a new way to support them courtesy of the Agribusiness Educational Foundation. Got mine ordered. Do you want to put some support behind your alma mater? Have you met sharp young NAMA students? Does a school just “speak” to …
Osborn Barr Hires Brian Deverman
In support of the mission to be ag and rural America’s greatest advocate, St. Louis-based agricultural marketing and communications company Osborn Barr (O+B) is expanding its practice groups in 2015, which are focused on fostering specialized expertise, in a more consistent manner to enhance growth with current and prospective clients. To lead the newly created Crops & Agronomy Practice Group, …
5 Ways to BEEF Up Your Social Media Monitoring
The Agricultural Relations Council (ARC) is hosting a webinar on March 17, 12:30pm – 1:30pm ET to teach you five things you can do immediately to provide more actionable intelligence to your social media monitoring. Social media monitoring is critical to any organizations ability to respond to an issue or crisis. This brand new presentation will give you tips you …
Redhage Selected 2015 NAMA Marketer of the Year
The National Agri-Marketing Association (NAMA) has selected Paul Redhage as the 2015 NAMA Marketer of the Year. The photo is of him during his year as NAMA President. This recognition is the most prestigious honor awarded to an active member of the association and honors outstanding accomplishments in the field of agri-marketing. For more than 50 years NAMA has been …
Are You Following These Ag Journalists on Twitter
The folks at Leaders of In-Furrow Technology (LIFT) do a great job of staying on top of agricultural trends. They have recently created a list of the 10 Agriculture Journalists to Follow on Twitter to help point their readers toward the best news and analysis throughout the industry. You might have guessed that our very own @AgriBlogger, (Chuck Zimmerman) made …
Broadhead + Co. Reorganizes
Leading Minneapolis marketing agency broadhead is re-organizing under the Broadhead + Co umbrella to expand its branded offerings, led by two of its long-time leaders Beth Burgy and Troy Schroeder. The combined Broadhead + Co family will include broadhead, the agency, and Granite Business Group, a consortium of companies providing focused business services, including consulting, strategic insights and research. Burgy …