What makes Coca-Cola different from milk? Elizabeth Bagby, Alltech’s Corporate Marketing Manager, answered that question with branding. She addressed the essence of a brand and why beef and dairy producers need brands at the 2012 Global 500. But most importantly she shared what brands we all can learn from. The concept of branding, interestingly enough, comes from cattle branding. The …
The Gene Chip
The gene chip my sound somewhat futuristic, but it is actually something we have capabilities of using today. Alltech is on the cutting edge of research on the gene chip. Kate Jacques is Alltech’s director of nutrition and serves as part of the research group for the gene chip. The science behind the gene chip is state-of-the-art and it was …
Back To The Future With Dr. Lyons At Global 500
Global 500 has official kicked off with opening remarks by Dr. Pearse Lyons, president and founder of Alltech. He shared his thoughts on the future of farming and proudly compared farmers and ranchers to heroes. “Don’t just think it, ink it,” advised Dr. Lyons while asking us to write down five things he wanted to get us to do. Dream. …
EPA Denies Ethanol Waiver Request
The Environmental Protection Agency (EPA) has denied a petition by the governors of poultry producing states that would have waived the Renewable Fuel Standard (RFS) and its requirement for ethanol in the nation’s fuel supply. In its decision to deny the request, EPA said Friday that the RFS itself is not causing economic harm and that suspending the standard would …
Dairy & Beef Issues Addressed At Global 500
In just two and a half weeks Lexington, Kentucky will once again open it’s doors to dairy farmers and beef producers from across the world. These agriculturalists are coming together for Alltech’s Global 500. The Alltech community offers an opportunity to find answers to your questions. What are the modern challenges of animal production? Where to invest? How to target …
Generational Differences Among Farmers
New research shows how the management style of younger dairy producers and corn growers compares and contrasts with that of their older counterparts. The survey, commissioned by McCormick Company, considered management practices, ownership structures, decision-making processes, business and transition planning, and the role of information — including digital media — in running respondents’ operations. What the study found was that …
Co-ops Announce Proposed Merger
The board of directors for Family Dairies USA, Manitowoc Milk Producers Cooperative and Milwaukee Cooperative Milk Producers have unanimously voted to recommend a unified merger for their membership. Combined, these three cooperatives could soon become the largest Midwest dairy marketing cooperative under the new name of FarmFirst Dairy Cooperative. “We are extremely excited about the future this effort will offer …
Revitalizing the REAL® Seal with New Website
As part of its efforts to revitalize one of the most recognized product symbols in the food industry, the National Milk Producers Federation (NMPF) announced that the REAL® Seal is undergoing a makeover. The first step in that process was taken Tuesday, with the launch of a revamped website: www.realseal.com. The previous website existed primarily as a resource for dairy …
DeLaval New Company Vision
DeLaval has a new vision. I learned about it at World Dairy Expo from Christian Poggensee, Regional President, North America. Simply put it is, “We make sustainable food production possible.” Christian says it’s not a target but rather something the company wants to be perceived as. DeLaval became a sponsor of the U.S. Dairy Sustainability Awards earlier this year. The …
What does a SoyCow do?
See the power of soy through a light-hearted, short YouTube video “What Does a SoyCow Do? She Can’t Moo.” Inspired by a Dr. Seuss story, the upbeat video showcases how the World Soy Foundation helps children grow, learn, play and become leaders in their communities. Stainless steel processors, called SoyCows, are one of the multiple tools that the World Soy …