New Holland Agriculture’s First in the Field event has taken place throughout the month of July. The event is designed to train and educate dealers on new products, but ag media had the opportunity to take it all in as well. While enduring the heat in southern Texas, ag media spent the morning going through six checkpoints. Each station dug …
New Holland Dealer Training
New Holland Agriculture has spent a good part of the summer in the great state of Texas training their dealers from across North America. The training has taken place in Houston, where the temps are high and the humidity is even higher. But that hasn’t stop dealers from taking advantage of the two-day training opportunity. The dealers rotate through six …
NMPF Creates REAL Cartoon Character
The National Milk Producers Federation is getting REAL serious about the REAL Seal. Well, maybe not so much serious as having some fun. This is the cartoon character that has been created to help “revitalize and build awareness of the dairy industry’s iconic REAL® Seal.” There is already a “cartoon” with the character on YouTube. What would you name it? …
Immigration Policy Forum in Kansas City
With the Senate poised to vote on comprehensive immigration reform this week, USDA held a forum on the issue Friday in Kansas City, featuring Agriculture Secretary Tom Vilsack, former Kansas City mayor and current Congressman Emanuel Cleaver, and representatives of the nation’s dairy industry. “We are blessed by the most productive, most innovative and most hard-working farmers and ranchers,” Vilsack …
Revitalizing the REAL® Seal in Social Media
In celebration of June Dairy Month, efforts by the National Milk Producers Federation to revitalize the REAL® Seal are taking a big leap forward this month. A new campaign is being launched that allows consumers to learn more about the benefits of real, American-made dairy products and foods made with them, using a new Facebook page, blogger outreach and digital …
Senate Farm Bill Markup Today
The Senate Agriculture Committee meets this morning to consider the Agriculture Reform, Food and Jobs Act of 2013, their version of a “Farm Bill.” Yesterday, farm broadcasters meeting in Washington D.C. had the chance to interview a number of representatives from various agricultural and renewable fuels organizations and most of them had something to say about what the House and …
Purina Launches Cool Cow App
The Cool Cow mobile app puts the tools dairy producers need to monitor and address heat stress at their fingertips. Research shows that cows can begin to show the effects of heat stress at a Temperature Humidity Index or THI of 68. Reproduction can be impacted at a THI of 55.[1] Heat stress and an associated 10 percent to 35 …
Dairy Leaders Celebrate Sustainability Award
Winners of the dairy industry’s prestigious Sustainability Awards join the ranks of celebrities, athletes and influencers – from country music singer Miranda Lambert to movie star Salma Hayek to actor and father Taye Diggs – by donning the famed Milk Mustache for their own ad. The dairy industry leaders were recognized yesterday for their efforts to advance sustainability at the …
USDA Renews Dairy Energy MOU
Agriculture Secretary Vilsack today renewed a historic agreement with U.S. dairy producers to accelerate the adoption of innovative waste-to-energy projects and energy efficiency improvements on U.S. dairy farms, both of which help producers diversify revenues and reduce utility expenses on their operations. The pact extends a Memorandum of Understanding signed in Copenhagen, Denmark, in 2009. “Through this renewed commitment, USDA …
New Resources Available for Dairy Producers
The Innovation Center for U.S. Dairy announced new science-based resources available for dairy producers, processors, industry partners and stakeholders. The resources help the industry act on the unprecedented scientific research commissioned as part of the U.S. Dairy Sustainability Commitment — a collective effort of the dairy value chain to measure and improve the sustainability of U.S. dairy from farm to …