The chairman of the Cattlemen’s Beef Board is Al Svajgr. I caught him for just a couple minutes this morning in the media room. He’s one busy man this week. In my interview Al talks about the new long range plan and what he most wants cattlemen to know about the Checkoff. He also explains why they decided to blog.
Beef, It’s What’s For Dinner
We had a secret mystery guest here at the convention. He’s Sam Elliott. You have hopefully heard his voice on a beef commercial somewhere, sometime. Sam didn’t prepare a speech. He spoke in a very genuine voice about his past, including his first memory of riding a horse. He spoke about how full circle he feels like his career has come to now be the spokesperson for the beef indusry. You can hear his unforgettable words at the end of his remarks.
Interview – Cattlemen’s College Organizer
One of the main organizers of the Cattlemen’s College here at the Cattle Industry Convention is Tom Woodward, a cattleman from Texas. I interviewed Tom during a break in the session today. He talks about why they chose this venue this year and the importance of the program which is focusing on the low stress handling of cattle.
Video of Stock Dogs In Action
Today at the Cattle Industry Convention it was time for the Cattlemen’s College. This year it was held (still going on actually) at the National Western Events Center. They decided to have some live demonstrations about cattle handling. I watched the “Use of Stock Doges in a Low-Stress Manner” session. These are some well trained dogs.
Why Blog The Cattle Industry Convention
Cattlemen’s Beef Board CEO, Monte Reese talks about why they decided to blog the convention in an interview I conducted with him this afternoon. He starts out providing an overview of the convention as it relates to the Beef Checkoff.
Learn About The Issues
I interviewed Jay Truitt, NCBA Vice President of Government Affiars, (pictured on left) about the issues affecting cattlemen.
National Beef Ambassador Team Onsite
As I was wandering around I ran into the National Beef Ambassador Team.
CBB Blog To Inform Producers
When the Cattlemen’s Beef Board was looking into ways to better communicate with producers about the activities of the next week’s Cattle Industry Convention, especially their committee meetings they turned to blogging and asked us to create and manage the site.
Beef Lover Sweepstakes Contests
The Missouri Beef Industry Council’s weekly MBIC Report this week is with Marketing Director Dawn Thurnau who talks about sweepstakes contests for beef lovers that are being promoted in national magazines in addition to regular beef advertising.
Angus Carcass Challenge Winner Announced
You have seriously got to be “into” beef for this story. A real steak lover would like a good carcass challenge though. I don’t think I’d do very good at this competition. Heck, I didn’t do a great job on a roast I cooked in the crock pot this weekend. The family units said that eating it was a real challenge.