Cattle Industry Summer Conference Photos

Chuck Zimmerman

After any event I blog I like to upload my pictures to Flickr. I probably should look at some new ways to use them. I’ve got thousands in there now but they are categorized into sets at least.

You can see a selection of my photos from this past week’s event in Reno by visiting this link: Cattle Industry Summer Conference Photo Album

Beef

NCBA President Mike John

Chuck Zimmerman

Mike JohnThe President of the National Cattlemen’s Beef Association is Mike John, from Missouri. Mike took over the reigns in January at the annual convention. Here at the Summer Conference he said he was happy to hear about how beef demand has been good recently but knows that there’s a lot of work to do to continue to grow demand for his product.

Audio, Beef

Beefmobile Wrangler Tracey Orsburn

Chuck Zimmerman

Tracey OrsburnTracey Orsburn is one of the Beefmobile Wranglers and is here at the Cattle Industry Summer Conference. She puts in a lot of miles travelling around the country and making sure producers better understand the Checkoff. Her vehicle is also a travelling billboard for beef.

Audio, Beef

How To Enhance The Beef Brand

Chuck Zimmerman

Kim Essex & Rick HustedThis morning at the Cattle Industry Summer Conference there are a series of industry Issues Forums taking place. One of them is titled, “Enhancing The Brand.” The brand referred to is beef. I think the consumer research that’s being done by organizations like NCBA with Checkoff funding is fascinating. What’s even more interesting is seeing how they put that research into action.

Audio, Beef