Terry Stokes, CEO of the National Cattlemen’s Beef Association issued a statement today in regards to some changes on the staff. Here’s a portion of his letter: Yesterday, the National Cattlemen’s Beef Association (NCBA) announced a staff reorganization to continue to serve cattlemen, our state partners and the cattle industry in an ever-changing environment. We have simplified our organization into …
McCormick Company Supporting CBB Producer Communicaitons
A new agency will be working in support of producer communications for the Beef Checkoff. Cattlemen’s Beef Board agency review panel lead by Joint Producer Communications Committee Chair Richard Nielson, cow/calf operator from Ephraim, Utah, met in Denver Monday, Feb. 25, to hear presentations from the three agencies chosen as finalists to support the CBB paid producer communications paid media …
Chili’s Burger Showdown
Back your favorite NFL player by picking your favorite Chili’s Smokehouse Bacon Burger. The restaurant chain is in the midst of its Burger Showdown. Who’s it going to be? Minnesota Vikings running back Adrian Peterson, New Orleans Saints quarterback Drew Brees or Philadelphia Eagles running back Brian Westbrook? You know, this burger showdown thing could catch on. How about a …
Kansas Promotes Healthy Cattle
Kansas State University wants ranchers and livestock owners to keep the cattle clean and healthy. The university is hosting the Beef Cattle Welfare at its Beef Cattle Institute May 28-30. Animal welfare is one of the fastest growing concerns among consumers throughout the country, according to Dr. Dan Thomson, a Kansas State University veterinarian and expert on the impact of …
The Beef Backer Awards
The annual Beef Backer awards were presented at this year’s convention by then Vice Chairman, Dave Bateman (now The Chairman) along with representatives of the various state beef councils that nominated them. The Beef Backer Award recognizes chain and independent restaurant operators who excel in menuing and marketing beef. The Checkoff also announced the winners of the first annual national …
Secretary Ed Schafer and Me
Our Secretary of Agriculture, Ed Schafer, made his first major public policy speech today at the Cattle Industry Convention. Thanks to Andy Vance, Buckeye Ag Network, for snapping a picture for me. It was a pleasure for the ag media to get to meet Schafer. For many of us, it’s our first opportunity and I’m sure not our last. I’m …
Passionate About Beef
The Beef Ambassadors sure do a good job of getting out and promoting beef. I know passion about the product is necessary to be chosen and Jennifer Rassler, Kempton, PA is one of them. She decided to get involved since there are so many people in her area who are not educated about where their food comes from. She says …
NCBA Trade Show
The NCBA Trade Show kicked off yesterday. There was some beef sampling going on. That was tough for this Catholic boy since it was Ash Wednesday. I could only enjoy the sites and smells. I thought it was interesting to hear from a Beef Board member who’s in the meat business say that it’s one of the most important days …
Taking the Oath to Serve the Beef Board
I attended my first swearing-in ceremony today of the new Beef Board members. Representing the Sec. of Agriculture was Craig Morris, USDA Deputy Administrator of AMS’ Livestock and Seed Program. Here you can see them taking the oath. I spoke with Craig prior to the swearing in and he says this is one of the highlights of his job. He …
Hearing From Matthew McConaughey
I’m sure there are some people here at the Cattle Industry Convention who wish Matthew McConaughey was attending but he’s not. That doesn’t mean we didn’t get to hear from him though. At the opening general session we not only got to listen to the new radio ads but also hear a message from Matthew. You can listen to Matthew’s …