The Cattlemen’s Beef Board and the Wisconsin Beef Council were exhibiting at World Dairy Expo. Lucinda Williams is a dairy producer and Vice Chair of the Beef Board. She says they were there to remind dairy producers that they’re also beef producers. I got there just in time to sample some of their flat iron steaks they were serving. In …
Nuestro Rancho is Our Ranch Beef
Give me a steak from “our ranch.” The American Hereford Association (AHA) and Certified Hereford Beef (CHB) LLC staffs have created a new Hereford-based beef brand specifically targeting Hispanic shoppers. In 31 Hispanic grocery stores throughout the Los Angeles area, shoppers now have the opportunity to buy Hereford beef labeled Nuestro Rancho, from a service case cut just the way …
All American Beef Battalion
Here’s something you can sink your teeth into. Supplying steaks to our troops is just one thing we can do to thank them. The All American Beef Battalion is a group of individuals within the United States beef cattle industry dedicated to support the troops fighting the global war on terror. They work to organize and sponsor steak feeds, entertainment, …
Sound of MOOsic
One of the highlights of the 2008 IFAJ Congress in Austria was the visit to a traditional mountain farm. All of the participants in that tour just raved about the pastoral scenery on such a perfect day they expected to see Julie Andrews dance up over the hillside singing the “Sound of Music.” Unfortunately, Chuck and I did not get …
Cattlemen Finish Up In Denver
The Cattle Industry Summer Conference is over. It’s been a great week of cowboys, steaks and following the grass roots process of the work of the NCBA and CBB. Helping me wrap up my coverage is CBB Chairman, Dave Bateman. I want to thank CBB for once again having me in as their Beef Board Blogger. I spoke to Dave …
Beef Quality Assurance Awards
The first ever winners of the BQA Award were announced today. Quality. It’s not only a word written in an instruction manual but a responsible action – one must live it and then teach it. That was the underlying theme this week as two producers were honored with the national Beef Quality Assurance (BQA) award, created to recognize outstanding beef …
Joe Schuele Says So Long
In a real show of gratitude, we allowed Joe Schuele, USMEF, to attend the media reception here at the Cattle Industry Summer Conference. We even let him say a few words. We did it because we appreciate all his hard work in the media room for years. Joe let us know how much he enjoyed doing it and said that …
Beef Budget Blues
Tom Ramey, CBB’s CEO sure has his hands full dealing with some challenging times for the Checkoff. This morning he made a presentation at the second general session of the Summer Conference. You can listen to his presentation below. I also interviewed Tom and found out that there are two main issues of special importance to the Checkoff here at …
Web Savvy Beef Ambassadors
The red-shirted Beef Ambassadors have been wandering the halls here at the Summer Conference. I spoke with two of them this morning, Leticia Varelas, NM (L) and Jennifer Rassler, PA. They wanted to make sure I pointed people to their blog: Raising The Steaks. I hope you’ll take some time to see what these ambassadors of the industry are doing. …
Profiling Beef Producers
By now you know that the new CBB website is MyBeefCheckoff.com. I just realized that it’s what you get when you type in the old CBB web domain too. One of the features you’ll soon find on the new CBB website will be producer profiles. The idea is to find out what producers (beef and dairy) think about the programs …