Have you heard of Team ZIP? When you discover the power of protein in the land of lean beef, you can be sure that Team ZIP is close by! I recently signed up for the Brookings 40th Annual Half Marathon, and my sister and I are going to tackle 13.1 miles wearing Team ZIP jerseys (Beef is a great source of zinc, iron and protein!) There are hundreds of people that have teamed up with beef, and they blog about their experiences at the Team ZIP blog spot. Here is a description of this exciting group…

The Power of Protein is all about experiencing the body benefits of eating beef and building lean muscle as you train for running, cycling, triathlon or other athletic events — or just in living a healthy, active lifestyle. If you are a beef eater and an athlete (weekend warriors welcome!), join Team ZIP (Zinc/Iron/Protein) to “Live the Brand” and demonstrate the “Power of Protein in the Land of Lean Beef.”

I’m excited to represent the beef industry in my first half marathon, and I’m thrilled to explore new marketing strategies to enhance the beef brand! Hey, a girl has to ditch her laptop once in awhile to get some fresh air; it might as well be for a good cause! To join Team ZIP or order a “Beef, It’s What’s For Dinner Jersey,” contact Daren Williams at dwilliams@beef.org. In the meantime, I will keep all of you updated on my training, my lean beef recipes and my progress as I promote the industry that I love! Beef, it’s what’s for dinner!